"I think it's better to simply give up the positioning of Xiaobawang game console in the Japanese market and directly let the second-generation Xiaobawang game console come up." After getting in the car, Tripp Hawkins tentatively expressed his plan.

"Do you directly price the second-generation Xiaobawang game console at 30,000 yen per unit?" Tang Huan looked at the other party with some surprise and pondered for a moment, "That's really a loss for one unit to sell. The more you sell, the more you lose."

"As long as we sweep Nintendo, we can completely win the Japanese market, and we can naturally take back all the money."

Tripp Hawkins replied viciously, "Fc design was a pity at the beginning, and it was targeted to crush the Little Bawang game console in terms of performance and cost. Even if the optimized Little Bawang game console 1984 was launched on time at the end of the year, it could be tied with the Fc at most, and the opponent at that time might have occupied nearly 1 million units of the market share."

"It seems that the biggest problem with the second-generation Xiaobawang game console is the price."

Tang Huan turned his eyes to the outside of the car and said leisurely: "Ea has been sitting in the leading position of the industry for a long time, but she can still maintain such strong fighting spirit. I am very pleased. You can let go. Lion fights with rabbits, and you still need all your efforts. Let the second-generation Xiaobawang game console enter the same price range as FC in the form of 29,800 yen, and it is also possible. I will not set a lower limit for you."

"That's great." Tripp Hawkins slapped his thigh with joy. "In fact, we all have drafts, I'm afraid you don't agree to fight a price war under pressure when the current collapse of the North American home TV game console market."

"You are very good at it." Tang Huan nodded slightly in praise. "Then you do Nintendo. Be gentle. Try not to let the outside world say that we bully people. In fact, we don't have to drive Nintendo out of the way. If it is willing to give up its own hardware platform and become a software developer of Xiaobawang game consoles, we are still very welcome."

...

In the war in the mall, how can we send and receive the war from the heart and control our strength appropriately?

On August 5, the second-generation Xiaobawang game console, which has been planned for a long time, was officially launched to consumers by Taidong, with a price of 28,800 yen, which is a little lower than Tang Huan's suggestion. It also launched up to 15 games that cater to all kinds of players at the same time.

In addition to finding more well-known Japanese artists to endorse advertising, Taidong also put out a murderous promotional slogan, that is, to get at least three times the wonderful entertainment experience by paying less than half the price.

There is no doubt that this is a comparison of products that do not directly call.

In addition to these killer moves of operation, Taidong also emphasizes the features that the second-generation Xiaobawang game console has that other game consoles cannot provide. For example, compatibility with the first-generation Xiaobawang game console games, and even connecting to Xiaobawang's palm treasure. It has become the central platform for all ea's home entertainment products.

The most interesting thing is that Sharp, who has maintained a cooperative relationship with Tang Huan for a long time, launched a color TV at the same time. It is said that when paired with the second-generation Xiaobawang game console, it can provide better results than other similar products.

...

Nintendo did not expect that EA would adopt such an aggressive price strategy and directly abandon the generation of Little Ba Wang gaming consoles that still have a market.

Yamauchi Hiroshi quickly put away the joy brought by the previous good FC sales situation and held an emergency meeting to discuss countermeasures.

In fact, there is nothing to discuss at all. Such price wars in the Japanese market are very common. The calculator battle between Sharp and Casio, the motorcycle battle between Yamaha and Honda... are all bloody and vivid examples.

What's more, products like electronic game consoles are not necessary for life and have nothing to do with the lifeline of the national economy. Naturally, they are far from being paid attention to by the government.

Everyone has a very consistent opinion. Nintendo has no way out. If you want to fight, you will fight. It happens that the Christmas sales season will follow. We are going to prepare for a big sale.

Just as Nintendo was united and swearing to fight the game world's biggest devil to the end, Hiroshi Imanichi, who was fully responsible for the FC operation, hurriedly sent the summarized feedback from players on the product to Hiroshi Yamauchi.

Looking at the report clearly that the service department received hundreds of complaints about the FC host failure, Yamauchi, who was full of fighting spirit, suddenly felt a burst of thunder ringing on his head.

"Ah! Ah! Why is the quality gate spreading everywhere this year? The third-generation Fangyuan personal computer and the second-generation Xiaobawang game console were just tossed, and Nintendo's FC was also hit!"

Seeing that his president was about to enter the petrochemical state, Hiroshi Imanichi hurriedly reminded him softly, "Maybe there is no big problem, so why not ask Junhei Yokoi to find the reason quickly."

"Let Yokoi Junhei and Masayuki Uemura check the game console together." Yamauchi Hiroshi, who had recovered from his senses, immediately ordered.

The two people who were named were also frightened. You know, now that Nintendo has almost put all his treasures on the FC. If there is a serious problem with this product, the consequences will be unimaginable.

Fortunately, after a night of battle, Yokoi Junhei finally discovered the problem, which was indeed a design bug. In some cases, the game host's processing blockage due to the sharply increasing amount of data, resulting in downtime.

As for the solution, it is not too complicated. Just change the internal circuits of the game console.

After receiving this report, Yamauchi Hiroshi's heart that had been hanging over was relieved.

But the trouble is not so easy to solve. At the next meeting to discuss countermeasures, Nintendo executives unanimously agreed that the market pressure brought by the second-generation Xiaobawang game console is too heavy. In addition, we need to prepare for the Christmas peak sales season at the end of the year, this quality gate should be solved in the most resource-saving way, that is, just replace those FCs with downtime problems free of charge.

But Hiroshi Yamauchi had other ideas. Although Tang Huan lost hundreds of millions of dollars because of the three generations of Fangyuan personal computer quality gate, he also turned bad things into good things and established a good corporate image around the world.

Therefore, Hiroshi Yamauchi also wanted to follow suit and recall all the hundreds of thousands of FCs that had been sold to the factory for processing.

After learning about Hiroshi Yamauchi's idea, Hiroshi Imai was frightened and quickly advised with great sincerity: "President, the competition situation is too serious now, and we are not as powerful as Tang Huancai. If we really want to pursue this perfect corporate image, it would be like giving up the market opportunity. At that time, Nintendo will not know whether it can support it."
Chapter completed!