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Chapter 0511 The scale of the video format war

"You are just thinking from a conventional perspective, but I have deeper concerns." Hiroshi Yamauchi, who had struggled for a long time, finally shook his head, "Didn't Sharp launch a color TV that claims to be paired with the second-generation Little Bawang game console to provide an entertainment experience better than other similar products? This is not a false statement."

Speaking of this, Hiro Yamauchi called his secretary and gave instructions. Soon a Sharp color TV and a second-generation Little Ba Wang game console were moved in.

"If Yokoi Junhei and his friends hadn't reminded me, I wouldn't have realized that the new product of the second-generation Xiaobawang game console would likely force the TV industry to change." Hiroshi Yamauchi said, pointing to the connection line between the second-generation Xiaobawang game console and Sharp TV.

...

At the headquarters of Sony, Akio Morita and Nobuo Oga, there is also a combination of a Sharp TV and a second-generation Little Ba Wang game console, and a combination of a Sharp TV and Epson video recorder.

"We seem to be a little behind in terms of technical application." Akio Morita smiled bitterly and put down the remote control in his hand.

As a terminal, the TV is also moving forward with the continuous development of the entire TV program system, such as the transformation of program signal data from analog compounding to analog components.

The display screen of black and white TVs is based on the gray scale of brightness. When it comes to color TVs, a color coding method called yuv has been developed.

Among them, "y" represents brightness, while "u" and "v" are chromaticity and concentration.

If "u" and "v" are ignored, the remaining "y" signals will be the same as the previous black and white TV signals, that is, the color TV is compatible with black and white TVs.

Currently, unlike TV station video recorders and home TV game consoles, how do you transmit your program data to TVs? It mainly relies on a device called RF modulator - RF modulator.

In short, let the TV receive such signals through a blank channel like watching ordinary TV programs.

This special channel is the 3rd or 4th channel in North America, with a frequency between 66 and 72mhz; Europe is the 36th channel; Japan is the 1st or 2th channel, with a frequency between 90 and 102mhz; Takashima is the 13th channel, with a frequency between 210 and 216mhz.

The rf modulator usually exists in the form of an external box to prevent its radio waves from affecting the normal operation of the TV.

However, the rf modulator modulates the composite signal and then demodulates the TV. As a result, more noise is inevitably introduced, causing loss of picture quality.

To solve this problem, Epson video recorder, second-generation Little Ba Wang game console and Sharp TV provide a_v terminal connected directly with a cable, which separates the program data signals of such entertainment appliances from the rf signals sent by antennas or cable TVs, thus greatly changing the picture quality.

As for the rf modulator, you can go into history.

Of course, the a_v terminal is not the most perfect solution. Although it avoids the signal loss caused by the rf modulator, the current analog composite signal, which itself mixes the yuv signals together, causes a deterioration in image quality at the root.

The most effective solution is of course to carry out technological changes from analog compounding, analog component to digital compounding, and digital component.

However, under the current industrial level, the a_v terminal is already the most suitable solution.

Oga Nobuo understood that Akio Morita, who saw all this, was worried about the current video format battle between betamax and vhs. From this year on, the winning and losing balance has changed unfavorable to Sony.

"The decisive factors that affect this format dispute may have gone beyond the scope of technology and marketing. It is more like a battle for who can win the favor of entertainment content providers." Oga Dienho said in a pondering manner: "From the current relationship between laser records and record companies, we can also see the commonalities of this kind. After jvc agreed to all Tang Huan's requests, the vhs format began to undergo significant changes in competitiveness."

"I really didn't expect that Tang Huan's influence in Hollywood would determine which one would win in the end betamax or VHS." A trace of regret flashed across Akio Morita's face. If he had known this, he would have made concessions at the beginning and fought for Tang Huan. As a result, JVC took advantage of the loophole in the form of almost selling himself.

You should know that just this year, the home video recorder market began to explode. With the further popularization of the prices of video recorders and video tapes, this kind of home appliance has become the standard configuration for middle-class families.

But in this prosperity, vhs is thriving, while betamax is a little stagnant.

The biggest reason is that Tang Huan, who was rejected by Sony, fully embraced the vhs format and carried out a series of dazzling and overwhelming technological upgrades. The a_v terminal is just the latest achievement.

"Although betamax has lost the initiative in the home video recorder market, it still maintains its advantage in the broadcast market. We can no longer lose our position." Akio Morita thought for a moment and finally ordered: "I need a detailed summary report on the role that Tang Huan plays in promoting VHS."

Seeing Oga Nobuo's face showing doubt, Akio Morita explained, "Maybe we can promote Sony's consumer electronics business from the soft side like Tang Huan, by controlling an industry-influential Hollywood film company."

At this time, the department came to report and RCA's representative asked to make an appointment to meet.

Akio Morita was slightly stunned, "I remember, didn't they go to Panasonic and JVC?"

"These Americans are both arrogant and cunning. Maybe they come to us to find any bargaining weights that will help them negotiate." Oga Nobuo guessed.

"Then arrange them to come as soon as possible." Akio Morita nodded.

...

Of course, Tang Huan also noticed the major changes in the home video recorder market, but his scrutiny angle was slightly more special.

In Tang Huan's view, the strong demand for household video recorders is related to a factor that is difficult to promote, that is, another a_v. After all, with a video recorder, such content is not limited to watching in some small theaters.

After entering the 1980s, Japan followed the imitation of Europe and the United States with loose controls, and completely opened the door to this field.

It is said that just last year, the first best-selling work appeared, with the sales of videotapes reaching 130,000 boxes. As for the format, it is vhs.

It is not difficult to imagine how the result will be after the video tape format battle is added to the balance with such an alternative weight.
Chapter completed!
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