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343. Propaganda is throwing money

Moreover, Chen Jiusheng's evaluation can be said to be quite high!

"Before hearing this song, we always thought that a Chinese style song mainly depends on the lyrics, but no one paid much attention to the style of the song. However, as soon as "Fireworks are easy to cool", I can say that this is a song that redefines Chinese style song!

First of all, let’s talk about the lyrics. The lyrics and stories should be adapted from Luo Yuanjialan’s story. The love script made up based on the background is very exciting. It is worthy of being a music director. Wang Yifan’s music focuses more on storytelling. The lyrics themselves are very beautiful, and have poetic artistic conception, poetic plot and poetic pain. This is the lyrics, but what is more amazing is the song of this song. Why do I say that "Fireworks are easy to cold" can be called redefining Chinese style music?

The so-called Chinese style is not called casually. Music that can be called Chinese style must first conform to the principles of the three ancients and three new ones, namely ancient verses, ancient culture, ancient melody, new singing methods, new arrangements, and new concepts.

The melody of this song "Fireworks are easy to cool" mostly uses the Gong style. Many of us actually know the ancient Chinese musical melody, including Gong Shang Jiao Huiyu, five tones. Gong Shang Jiao is one of the five-tone tones. The five-tone tones is a national tune unique to my country. The main tune of Gong Song is called Gong style. To be honest, anyone who has made this type of music knows that it is very difficult to create this type of song. Although there are still flaws in the use of Gong Shang Jiao Zheng Yu, compared with the existing classical songs called Chinese style music nowadays, Wang Yifan's song "Fireworks are easy to cool" will undoubtedly become the most classic song of this type of music!

Finally, Wang Yifan, who was in a complicated mood, was able to create such a wonderful song, but music was not his main business, but director was his main business. But on the other hand, if he was not a director, would his music be so dramatic? So, this is a dilemma. Perhaps only Wang Yifan, who is a director, can create such music with rich artistic conception, right?"

Who is Chen Jiusheng?

Editor-in-chief of the most authoritative music magazine in China, "Sound"!

He can be said to be absolutely of great importance in the music industry, and his comments can be said to have set a very high tone for Wang Yifan's song.

And few people refute Chen Jiusheng.

Soon, Chen Jiusheng's music review appeared on the headlines of news on various channels of Huaxun.

"Wang Yifan created a new type of music, and "Fireworks are easy to cool" tells you what is real Chinese style music!"

"Wang Yifan's theme song has been praised by the music industry: the classic Chinese style music!"

"The director of the music department reproduces the true nature of story music. "Fireworks are easy to cool" will bring you to appreciate the beauty of ancient Chinese music!"

Promotion sometimes requires methods and classic marketing strategies that can turn decay into magic, but in general, propaganda is about spending money.

This time, facing the encirclement of the five giants, Huaxin cannot afford to lose because it is a war about challengers.

So, this time, all Huaxin’s resources were placed on "Luoyang Galan Rain".

Wang Yifan is a music director, and his reputation can be said to be very famous. Although it is far from enough to rely solely on one song to promote such a large production.

But when a song is mythized, the attention and topic that a song can drive is extremely amazing.

Is "Fireworks Cold" considered a classic good song? Of course, it counts, but it is not flawless, and it is far from unique.

But many times, it is really not that difficult to make a song about mythology. First of all, the song itself is indeed very excellent. So under the operation of capital, "Fireworks are easy to cool" was then mythological.

Overwhelming publicity and overwhelming praise.

All kinds of people and all kinds of big names and authorities came out to play the song, so "Fireworks Are Easy to Cold" was blown up.

Looking at those phenomenal songs, many times, they are actually the result of capital operation. Of course, the songs themselves cannot be too bad, they must have unique characteristics.

Then, with the promotion, he spent all his money on the promotion, so the first day of "Fireworks Easy to Cold" was launched, directly setting a record.

The audition volume on the first day exceeded three million! The sales volume was as high as one million.

Moreover, in just three days, the number of listenings to this song exceeded the tens of millions.

However, celebrities in the music industry like Li Nanxing and Chen Jiusheng wrote comments and praises for this song, and media outlets reported and praised it. I wonder if this song is difficult.

Of course, it’s not that there is no blackness, but after all, the quality of the song is there, so even if it’s a slander, it can only be said to be an overrated song.

"Fireworks are easy to cool" has sold over 10 million in one week after it was launched. Of course, there must be a lot of moisture in this number of tens of millions, but no matter what, even the real data is definitely shocking enough.

All of this is to promote the film "Luoyang Galan Rain".

Wang Yifan, Dong Xian'er, and Chen Dahua also worked tirelessly, leading teams to promote the country.

Internet, TV stations, offline fan meetings, roadshows, etc. can be said to have no spare time to promote this movie!

Of course, several other films have also opened the curtain of publicity, and it is natural that the five giants are siegeing Huaxin, an emerging force, cannot be ignored.

Therefore, this month before the Spring Festival, almost all the news about these movies was related to them.

Although the promotional momentum of "Luoyang Galan Rain" can be said to be unparalleled, this time is different from usual. Huaxin spent a month to directly spend nearly 100 million yuan to promote the movie.

If it is usually done, the quality is good and there is such a big publicity strategy, the screening will definitely have a great advantage, but this time, it is different.

The theater chains under the five giants schedule the films of "Luoyang Galan Rain" can almost be said to be just symbolically arranged according to the lowest share, and they are all the worst venues and the worst periods.

Even though Huaxin's own theater chain is still compressed again and again.

"18%! We have done our best." Lin Husheng sighed.

"What do you say about Huaying?" Wang Yifan was not disappointed with this number. After all, this time was different from usual. The Spring Festival period was a very crowded period.

Although the movies released by other companies have retreated this time, four major productions are still released at the same time.

Moreover, the five giants clearly want to encircle Huaxin, so there is no need to expect it at all, but Huaying has never participated in such a thing.

And Huaxin is not without any foundation.

"Huaying said that everything is based on market performance. They will not give any resources to "Luoyang Galan Rain". Of course, they will not stand on the side of the five giants. Whoever has a better box office and a higher attendance rate will give them a higher screening!" Lin Husheng said.

"That's good!" Wang Yifan finally breathed a sigh of relief.
Chapter completed!
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