344. The curtain opens
The curtain of the Spring Festival is about to begin!
The methods of the five giants are naturally more than that.
Normally, it is a normal method for competitors to discredit each other during the movie release.
But when it comes to this incident, the five giants were a little confused.
First of all, Wang Yifan's "Luoyang Galan Rain" has two protagonists, the male protagonist Chen Dahua, a star at this level, and he is no longer afraid of slander.
Then there was the heroine, Dong Xian'er, and then they realized even more embarrassingly that this was not a lack of smear. On the contrary, there were many places where she could smear, but they could not do it.
Why?
No reason, because I just can't, and I don't dare to do it!
People may not care about the ordinary people who are watching melons, but they will never mind be care about the fact that one of the five giants is.
Then, director, Wang Yifan, this is actually OK, but Wang Yifan is not good at being bad. He has a golden body, and it took him several years to make Principal Wang, so it is really hard to be bad.
So what can they do? They have to spend money!
Moreover, it is not about publicity, but the roughest money spent and the tickets to make up for it! It is called: give back to movie fans!
Of course, this is indeed a reward for movie fans, and a ticket replacement is very simple. It can be said to be very rough, but the effect is indeed quite good.
In other words, it is actually equivalent to spending money to buy a box office.
But Huaxin and Wang Yifan can’t do this, why?
Because the screening schedule is too low, the way to make up for the tickets is a bit useless.
The Spring Festival is getting closer and closer, and it is filled with the unique Chinese New Year atmosphere.
This is the most special festival in China. Family reunion, gather together, eat New Year's Eve dinner, and watch the Spring Festival Gala. This is a habit that China has developed over the years.
This year's Spring Festival is also special.
I don’t know what the five old giants are thinking about siegeing the emerging forces. Anyway, the few companies are very tacitly aware of this time.
Before it was released, there was no preview screening, and they were all covered up very tightly. "Luoyang Galan Rain" also did not preview screening.
Because the publicity fee has been spent enough, and this time, no matter how good the release of "Luoyang Galan Rain" is, it can only have a reputation of less than 20%, which is already the ultimate that Huaxin can achieve.
It seems that the four movies, "Luoyang Galan Rain", have 18% of the screenings, which is already very high, right? But in fact, the same screenings involve very different times.
In the theaters of the five giants, "Luoyang Galan Rain" still has the lowest schedule, which accounts for almost 5% of the screens, but these screens and these scenes are almost the most remote and worst periods.
Therefore, in fact, the actual schedule of "Luoyang Galan Rain" is far lower than this number.
Moreover, it will definitely be difficult to get a major adjustment in the screening of theaters under the five giants during the seven days of the Spring Festival, so we can only hope for theaters under the Huaying.
Of course, the premise is that "Luoyang Galan Rain" can be unique, at least, it must be better than other films in order to gain bargaining chips.
Farewell to the old year and welcome the New Year.
With the sound of firecrackers, the new year is coming.
For Wang Yifan, it also means that a new battle is about to begin.
However, he and Huaxin have already done what they should do, so it can be said that everything is ready and there is only the east wind.
Specifically, it must be handed over to the market and to the audience.
......
Chinese film critics do not have the privilege of entering the movie without tickets like Hollywood, just like those of Hollywood.
There is nothing else. After the era of self-media comes, everyone can be a film critic.
Of course, there are actually only a few more "authoritative" film critics, such as Zhang Weiming.
This time, Zhang Weiming was forced to watch the movie by his daughter.
I was naturally watching Wang Yifan's "Luoyang Galan Rain". There is no way, my daughter Zhang Rou likes it.
When "Fireworks Are Easy to Cold" was broadcast on CCTV, Zhang Rou spent a long time cycling singles at home. Not to mention herself, even Zhang Weiming had a calluse in his ears.
After the family of three entered the theater, Zhang Weiming looked at it and couldn't help but be surprised. He raised his hand to look at his watch. It was only 2 pm. The number of scenes in this period is usually not a popular one, but in the result, the theater was almost filled with people.
In another cinema, Monk Mingkong and Chen Liuli were also sitting in the theater, waiting for the screening of the movie.
In fact, because of its powerful publicity, the song "Fireworks are easy to cool" has been almost circulated by countless people. Moreover, the lineup is not bad, and Wang Yifan's usual results are very good, at least you don't have to worry about the movie being too bad, and because the schedule is really not high, "Luoyang Galan Rain" has a very considerable attendance rate in theaters in major cities.
Even the movie theaters in the hot city center area almost sold out tickets for "Luoyang Galan Rain".
Of course, the high attendance rate now does not mean that the movie will definitely be a big hit. This is the power of publicity, not the quality of the movie itself, so the specific one still needs to watch the movie itself.
Similarly, the vote subsidy strategy adopted by the five giants has also achieved great results. Wang Yifan is indeed not bad, but Zhou Zhan and others are also quite strong.
Therefore, the attendance rate of these movies on the first day of the Lunar New Year is quite high.
After all, it was almost difficult for you to see low-priced tickets during the Spring Festival period, because this is a very hot schedule.
Therefore, the power of the ticket purchase during this period is naturally huge.
The movie that was originally worth dozens of dollars can now only cost nine yuan and can be watched, which is still very affordable for many people.
Moreover, it is not a bad movie, but a movie by a big director. Although the director of the movie is not a star, like Chen Hang, Wang Yifan, Zhou Zhan, He Jun and others, in fact, their names are already a signature of the movie.
Or, it is already a brand!
In the cinema, the "Luoyang Galan Rain" will be officially screened at 2 pm.
The noise in the cinema gradually disappeared.
After the subtitles, a festive sound came from the sound in the cinema.
In the picture, in Luoyang City, a bride-welcoming team was carrying sedan chairs and swaying across the market.
Then the camera was presented to a building, where a girl was looking downstairs with her chin with one hand.
"I heard that the incense of Jialan Temple outside Luoyang City is so popular. The monks in the temple are not only skilled in martial arts, but also effective in asking for a visa. Why not go up the mountain to seek a marriage?"
Li Xiuniang couldn't help thinking.
The girl missed the spring and wanted to find a good marriage, so the next morning, at dawn, she set out to Kalan Temple.
I want to go to the Buddha to seek a marriage.
It's just that she came too early.
At this time, the monks in Jialan Temple were practicing morning exercises and performing martial arts in front of the temple. The young host stood on the steps with a serious and meticulous expression to correct the mistakes of the martial arts disciples. Li Xiuniang looked at the monk wearing a cassock through the glimmer of morning light.
The camera gave a close-up of the monk robe, which was the male protagonist played by Chen Dahua, Qin Zhanming, but at this time, he was still the monk in the Kalan Temple.
Chapter completed!