"Do you have any other opinions and suggestions?" Zhang Yang has already prepared to finish the meeting. He also symbolically asked Yu Dong to say a few words. In recent months or the biggest events in the second half of this year can be handed over, and then Christmas and New Year's Day. That was the absolute peak season for sales. As long as the promotion and event scale were increased, nothing would be a problem.

Yu Jinlong also looked for familiar faces among the one or two hundred participants. To be honest, there are many middle-level officials who look familiar but cannot name them, especially the young deputy minister. The company is too big and develops too fast, and there are too many external things and social engagements. They all say that they want to return to their original intention and give up. They should really reflect on their life in the past few years. Although attending various summits and speeches are also part of the business operations, compared with real corporate management and management, what kind of life do they want? Has he become a so-called successful person and entrepreneur, and he can't help himself in the life he wants?

Jiang is still old, Yu Jinlong will never let the meeting end like this. "Why is there no one in the brand department speaking today? Why didn't Minister Huang come to attend the meeting?"

Zhang Yang is definitely preparing for this meeting. "Minister Huang Zhengxin of the Brand Department is on a business trip in the south, doing market research there, and it will take a few days to come back."

"Who else is there in the brand department? The deputy director comes out and talks. Didn't your brand department do a lot of research on the upgrade of sea blue products to brand upgrades some time ago? You must talk about different views, especially different views on high-end products, including some other ideas of this event, all of them."

The young man who met an old man in the market in the morning stood up, "Hello Yu Dong, hello to all leaders and colleagues, my name is Cui Ning, and I am the deputy director of the brand department. Regarding the launch of new products in autumn and the autumn and winter battle, this plan is led by the marketing department. Our brand department attended a meeting in the early stage, so it is the first time I saw the specific plan today. Since Yu Dong named it, I will tell you some of our different views on behalf of myself. It does not mean Minister Huang and the brand department, but for a reference only."

Cui Ning, the deputy director of the Brand Department, suddenly came out, surprised Zhang Yang a little because the relationship between the Foreign Market Department and the Brand Department was a bit subtle.

For many large companies, the marketing department, brand department, marketing department, and even some companies have special media department or public relations department. Their name is different, and their respective jobs are also responsible for different tasks, including the settings and division of labor of each company. Many departments of Hailan Group were originally set up based on the product line, and each product line actually had a planning department, marketing department, and activity department.

Later, the company developed diversifiedly and had too many product lines. In order to maintain the unity of the brand and implement the deputy general manager's responsibility system, which is conducive to better carrying out work and personnel management, the group headquarters, the group's marketing department, brand department, sales department, etc. were established to be responsible for one aspect of the work, while different product departments were more responsible for external service planning, advertising companies and reporting to the group headquarters, and were also responsible for specific execution work.

Similar to the marketing department, brand department, and public relations department, there are no so-called division of labor standards, industry standards and unique standards.

For example, projects such as large-scale autumn events can be responsible for both the marketing department and the brand department, or even the activity department is responsible for the main focus.

Since the leader of the activity department was Zhang Yang's original subordinate, he took the initiative to give in, so he was either responsible for the marketing department or the brand department. However, the leader of the brand department has been promoted to the group's deputy general manager. Huang Zhengxin, who just worked for the brand department, is very strong, about 40 years old. Although his position is at the same level as Zhang Yang, he is a little worse than Zhang Yang's time in the company, whether it is his time in the company or his familiarity with office politics, including the cooperation familiarity of external service companies.

Therefore, many large-scale events, product launches, and promotional products design are dominated by the marketing department. Market research, product positioning, crisis management, etc. are either hard work or thankless work, all of which are left to the brand department. Including this market research, Haixing Group, another well-known company in the city, most of Hailan's competitors are southern brands. Compared with the northern market, Hailan's southern market has been unsatisfactory. The so-called market research, including data analysis, is of little significance. This time, Minister Huang personally went on a trial to make intentional results in the most difficult places, so as to gain recognition from the group and the opportunity to get promotion. He is not like Zhang Yang, who is ready to retire in the marketing department, and he has a greater dream.

But no matter what, the brand department and the marketing department themselves belong to different factions, and many opinions are different. However, today the chairman specially named the brand department and deliberately asked the brand department to make different opinions. However, Minister Huang was not there, and the people below probably couldn't say anything too new, so Zhang Yang secretly comforted himself.

But as an old employee who is really too old, Zhang Yang really underestimated these young people at the deputy ministerial level, who have ideas and work hard, Cui Ning's speech can be said to surprise Zhang Yang:

"Although this is the first time I saw the plan, it is obvious that the marketing department has done a lot of work and many details have reached the implementation stage. It can be said that it has put in a lot of thought, including the use of the company's consistent strategy, which has been very perfect.

But I personally think that some of our company's traditional methods are suitable for high-end products? Although the plan proposes the concept of first-class cabin and there are movie watching activities, from the perspective of execution and participation, the people participating in the activities are really not high-end consumer groups, and their influence on high-end people is only achieved through the media. I don't feel that offline influence or innovation in the activities is enough, including promotional products and sun umbrellas. However, cultural shirts are really not something that high-end products should be used. Where can high-income groups? People who often sit in first-class cabin compete with migrant workers for a cultural shirt in front of the mall.

In addition, our event started at the end of September and early October. Most parts of the country were already wearing long-sleeved or jackets. At that time, using cultural shirts as gifts for participating in the event was very meaningful, and the cost of hundreds of thousands of cultural shirts was not a small amount.

When we arrived at the market, hundreds of thousands of cultural shirts were hidden by some migrant workers or old men. There was no promotional effect at all. We also noticed that in recent years, several brands in the south were coming in full swing. They either published price white papers or proposed six-star services based on our five-star services. Although their services were far inferior to us, they were very inflammatory in media publicity, including some activities and product concepts, which were quietly surpassing us.

Take the brand enterprises in the same city, Haixing Group, as an example. They are actually entering mid-to-high-end products. At the beginning of this year, they launched variable frequency air conditioners, with the slogan being to select variable frequency air conditioners and variable frequency starfish.

Their first product, that is, to start a brand, is actually all from Europe, and is made in Europe in standard Europe, original products, produced, assembled and processed from the inside out, but it was replaced by a shell and trademark of the starfish, so the market feedback is very good, which is equivalent to losing tens of millions of yuan, but it has gained the reputation of starfish variable frequency air conditioners and received excellent market response.

Our TV sets are similar to Haixing’s air conditioners in both technology and quality standards. To build a reputation for our high-end products, there must be a truly high-end event, high-end communication channels and high-end people locked in. The current event should not achieve the above purpose. Also, as a high-end product, it is not appropriate to take the form of coupons from the beginning. Users of high-end products care about the price themselves, but the feeling of using the product, and the honor of the first batch of users. Our Hailan brand has no problems in China, but when facing international brands, you must be confident and never let the promotion discounts come up and depreciate your own value.”

Cui Ning talked freely, deliberately not looking at Zhang Yang's face, but in fact Zhang Yang's face was already ugly. Thanks to drinking all year round, the skin had darker, otherwise he would definitely see the angry colors and expressions. Although he felt that Cui Ning's words made sense, he had trouble refuting them personally. In fact, he didn't know how to refute them reasonably one by one, but he still had confidence in his subordinates, so he gave Vice Minister Wang Wenxuan a secret wink.

After all, he was a superior and subordinate. Wang Wenxuan still understood the intention of his superiors very well and immediately stood up. "Sorry, Vice Minister Cui interrupted. We have discussed many of the issues you mentioned repeatedly, but we have adopted a compromise plan whether it is time or overall arrangement of the activities.

Including Haixing’s variable frequency air conditioners, it is actually an advertising thinking. It relies on the national outdoor advertising and reliable European product quality to fire the first shot. Our event also has a lot of media support. I believe that the effect will definitely achieve the expected purpose, including the price discount, and also to make the first batch of high-end customers feel respected. It is for this purpose. I feel that I have basically achieved the purpose of refuting, so I nodded politely and sat down.

Cui Ning smiled, "Thanks to Deputy Minister Wang Wenxuan for his reminder, but Starfish is not just an outdoor advertising victory. Their outdoor advertising has only been done on our Green Island. It is estimated that like us, the government has given a lot of free advertising resources. Although they have placed a lot of advertisements in high-end magazines, more importantly, it has a major and important high-end listing conference for partners and media Starfish. It was held in Longdu, the capital city before the Spring Festival last year. Starfish united Paris, France, Milan, Italy, Tokyo in the Oriental Kingdom, and the top domestic fashion models to hold a cross-border fashion show in Longdu, called "Starfish Frequency Conversion                                                                                                                                                                          �

The OK event was in the lobby of a top five-star hotel in Longdu, Capital City, which can accommodate nearly a thousand people. Before the event started, the air conditioner in the lobby was turned on to freezing point. In addition, it was winter, which was really cold. The guests were wearing winter clothes, and the models also wore winter clothes at the beginning.

However, as Hisense Star Frequency Converter Air Conditioner appeared and turned on, the temperature increased. Although it must be combined with the central air conditioner, the visual effect on the scene was very good. The model's clothing was decreasing, and the guests also felt what it means to be like spring. The event was fashionable but not vulgar. At the same time, it advocated the concept of green and environmental protection of starfish air conditioners. Of course, partners from Paris and Italy said that their hotels have also begun to purchase starfish frequency conversion air conditioners from Longguo, pushing the event to *. The key is to interpret change very well. Using fashion changes to interpret frequency conversion, and the four seasons are like spring. It can be said that both the concept and vision are amazing.

After this event, the response from partners and media was extraordinary, and a large number of outdoor advertisements were only released later. In fact, at this time, Haixing had already received a large order from the country, and was advertised with the money of the dealer. This is the same as our order-based production. Haixing's financial calculation is very powerful. If we look at our high-end product launch activities, green, fashionable, cross-border, and internationalization. We really don't have a good grasp of these similar keywords, and we lack the spirit of innovation."

Zhang Yang looked at Yu Jinlong nodding frequently and could no longer sit still. His voice became much louder as soon as he spoke. "Deputy Minister Cui, innovation comes at a price. After all, the event requires national coordination and cooperation. If you think the innovation of interaction is not enough, what are your opinions?" According to Zhang Yang's idea, a young man is ignorant of the world and asks questions simply. Many people present can actually raise a lot of questions, but at the same time have solutions to solve problems, that is almost impossible. Since there is no solution to solve problems, it is safest to follow the old path. After all, every branch is thinking about promotional policies, which is its strength.

Cui Ning has always disliked competing with others. Although he knows that his thinking is different from that of ordinary people. He has been called "the prodigy among children" by the old man since he was a child, but since he offended the marketing department this time, even if he fought for face for the brand department, it would be considered as a matter of upholding justice for Minister Huang, who has been bullied for many years.

"Minister Zhang, you are right. Innovation is the soul of our progressive enterprises and countries, but it also has to pay a price. I just talk about the matter, and then mentioned the example of starfish in the same city. I personally feel that this example is quite appropriate. As for our listing activities, I really have some specific ideas."
Chapter completed!