"As for our listing activities, I really have some ideas." Zhang Yang felt like he was hit by a heavy hammer again when he heard this. If Chairman Yu hadn't been here, he would have spoken directly with his level and qualifications, and expressed his problems and communicated privately. The meeting was over. Hurry up and started preparing for the next step. What a turbulent young man.

But now, every word from this young man named Cui Ning seems to be touching his heart:

"Since we start from the high-end, color TVs are closely related to color and vision, the form of activities must be high-end, with a strong visual experience, and can be carried out in many cities across the country, but the participating people must be the potential purchasers, and they are definitely not the migrant workers and elderly people watching in front of the mall. I have no discrimination or other meaning in this sentence, but it is just for our product positioning.

We all know that Green Island City is a famous tourist city in China. There are many people coming to Green Island for tourism in September and October. Green Island's autumn tourism festival has already side by side with the Beer Festival and has become a national and internationally renowned tourism festival. This year's tourism festival also happened to be in September. During the launch of our high-end TV, according to official data, the number of participants in this year's tourism festival will exceed 300,000.

Of course, 300,000 people are not our entire goal, but it must be a good publicity opportunity.

So I have been wondering whether our new product launch event can be combined with the world-renowned tourism festival. After constant thinking and in-depth understanding of this year's tourism festival, I have really found a combination point. This indoor five-star hotel event, which is far higher than the starfish, is not only aimed at the media and partners, but also aimed at the public, a wide range of high-end fashion people, and also synonyms that can make our high-end TVs the most popular and most enjoyable, because the highest-end and most influential event in our country happens to be held during the Green Sea International Tourism Festival, which is the hot air balloon experience event.”

Cui Ning stopped, watched the audience concentrate on expectations including Yu Jinlong's eyes, and continued to start his speech:

"As we all know, with the opening of the low altitude of Long Country, hot air balloons have become the highest-end gameplay such as parent-child education and fashion experience in Long Country. Compared with other thrilling sports, it is very safe, and because it is rare, people look at each other more.

This Green Island Tourism Festival invites the world's top hot air balloon team and Australia's hot air balloon team. They have conducted hundreds of hot air balloon experience activities around the world. This time, the first stop was our Green Island. According to the market's reflection, we are also preparing to carry out activities in important domestic cities. At the same time, I specially consulted the organizer of the Tourism Festival. At present, there is no commercial sponsorship for the hot air balloon experience. The Australian side is only a contract performance. All the fees have been paid. All the naming cooperation rights are led by the Green Island Municipal Government. The Green Island Municipal Government especially welcomes commercial cooperation, especially large enterprises, to make the reputation of the Tourism Festival even louder through various forms. With our resources in Green Island City, it is easy to win the naming rights. This is one of them.

Secondly, the hot air balloons are very high-end and the most fashionable group, which is completely the crowd of our high-end TVs. For participants, it is a symbol of fresh experience and fashion. However, for the 300,000 tourist festival crowd, the hot air balloons are in line with the visual experience of the sea and sky, whether it is the color or the visual experience of the sea and sky, it just fits the brand feeling of the TV. Just imagine, the colorful hot air balloons with our brand logo are simply a custom-made event for new products, and it coincides with the current "first class experience". So I suggest that while the theme of the event remains unchanged, our new TV products will sponsor the hot air balloon experience event of the Tourism Festival, making it the core launch event of our new products.

For hot air balloon experience, our participants have strict requirements, that is, users who have to buy our new products can experience hot air balloon activities. At the same time, because we make the experience price of hot air balloons very high, in fact, when our costs do not increase, new products do not need to be discounted, and customers also feel that they have taken a big advantage, which is more suitable than simple discounts, and the desire to purchase will naturally increase. Including experience activities, you can also give high-quality dealers experiences and media experiences. Such high-end activities will arouse the enthusiasm of dealers and partners in various places. As long as the order quantity meets our relevant requirements, our hot air balloon experience activities will go to, which city can be said to be a win-win situation.

In addition, the specially made hot air balloons can be displayed in major shopping malls and key branches at the same time. In fact, it is to show our color, fashion sense and high-end positioning. This display is intuitive and silent to make the word high-end deeply rooted in people's hearts. It also calls on users from various cities to sign up for hot air balloon experience, making the activities in various places more popular and giving dealers confidence. In line with the media strategy mentioned by the marketing department, I personally feel that this listing event will be very exciting and can achieve the expected goals. I will talk about these first, and I can continue to discuss any questions."

It was Wang Wenxuan who came out and said a few words, because Minister Zhang Yang no longer knew what to do. With his experience, if this plan was thought out by himself, he would give himself 120 points. Unfortunately, he was far behind in both thinking and professionalism.

Wang Wenxuan "Deputy Minister Cui, I don't have a big opinion on what you said about sponsoring the hot air balloon experience, but now it's August, and the hot air balloon experience is about to begin in September. In more than a month, I'm afraid it's too late, and I'm afraid that it's a little hasty when preparing in all aspects."

"You are right. If we organize a hot air balloon experience event, it will take at least half a year to prepare, negotiate, etc., including invitations from professionals, otherwise it will not be implemented at all. However, the municipal government has already done its work ahead. We are just naming and cooperating, adding a mature competition to the name of our brand, which is equivalent to borrowing a boat to go to sea. At present, the government's work is progressing very smoothly. All the materials and personnel of the Australian side are ready, so we don't have to worry.

With our resources and influence in Green Island City, we deal directly with the government and negotiate cooperation and sign contracts. There is no problem within a week. As for other materials, printing, market training, etc., it is still necessary to follow the normal steps. 20 days is enough. That is to say, before the hot air balloon experience activity, there is no problem with all preparations."

Chairman Yu was very excited. It can be said that Cui Ning's words made him feel like he was planning his business back then. Although he was not a professional planner, he knew very well what the people wanted. At the beginning of his business, the factory produced a batch of unqualified refrigerators. Although they could also be put on the market or as a benefit for employees, at the suggestion of Mr. Jiang, he asked technicians and production line employees to sledge hammers and smash the refrigerator he produced in front of the factory. This smash suddenly became a headline of national attention and also made the newly listed Hailan refrigerator unanimously recognized by the people, believing that the quality of the company is trustworthy, thus opening the market all at once.

It can be said that for many years, Hailan's corporate style has had the shadow of the refrigerator smashing incident. It is that on the basis of pursuing quality, it dares to think and do, dares to be the first in the world, and it is very open and opens up. Everything is based on the user's perspective, and it is necessary to lead the media to create topics and news points together, rather than relying solely on advertising to boast. Unfortunately, these high-quality assets have not been well inherited, especially when new products are launched, which is very dissatisfied. But today, after listening to Cui Ning's cooperation plan for hot air balloons, Yu Jinlong felt that he had found the kind of thing he wanted.

So he spoke:

"I will do it with the Municipal Government and Tourism Bureau. I think the hot air balloon plan is more interesting. For example, I am a representative high-end consumer group in China. Except for the large-scale activities of our companies, I rarely watch in front of the mall. It’s not that I don’t care about promotions, but mainly because there are too many people and the user experience is not good. The user experience of high-end products is crucial, especially high-end people need high-end activities. This is the truth.

I personally feel that the experience of hot air balloons is very high-end. If I bring my daughter, I will experience it. So it is completely consistent with our positioning and there is no problem in guiding customers. In addition, Vice Minister Cui’s genius idea is the sense of color, and the color of the sky. This feeling is so wonderful. It is a perfect match with TV. Time is too late, so we can simply order the launch event of new high-end TV products in autumn. As long as there is no problem in cooperation with hot air balloons, we will follow this plan. Everyone said.”
Chapter completed!