On the second day after the meeting, with Chairman Yu Jinlong's personal inquiries and communication, Green Island City quickly agreed to the naming plan of Hailan Group. The autumn new product launch conference and the battle are in full swing according to the direction and strategy of the brand department.

I just heard that Zhang Yang from the marketing department was sick and took a week off. As an old employee who has worked in Hailan Group for more than ten years, it is said that this is the first time.

The brand department Huang Zhengxin also returned to Green Island City from the south three days later and had an hour-long meeting with Cui Ning Yu Jinlong's office.

"Minister Huang, your brand department is hidden, especially young people. This is the future of our sea blue." Yu Jinlong looked very happy:

"This time we sponsored the hot air balloon event. The municipal government not only did not collect us a penny, but also provided a lot of policy support and convenience. The only requirement is to expand publicity and make the momentum of the Tourism Festival well. So this time I still hope to listen to your opinions. In addition to our own new product launch activities, we are also responsible for part of the publicity work of the Tourism Festival. After all, the government has given us a task and is also the responsibility of being a corporate citizen of Green Island City."

"Dong Yu, when I come back, Vice Minister Cui Ning told me about the matter. Thank you for your trust. We must do the autumn activities well, and many details can be innovated." Huang Zhengxin and Zhang Yang, who are about 40 years old, are definitely not the same type of people, but people who really want to do things, especially the brand department, have been suppressed by the marketing department for many years. This time, it can be said that they bear heavy responsibilities and it is also an opportunity to prove themselves. But after all, the creativity comes from Cui Ning, so I will praise my subordinates very hard:

"Yu Dong, Cui Ning is a young genius, and is a genius among geniuses. He is the first prize in various competitions such as International Mathematical Olympiad, composition, etc., and the winner of the college student invention and creativity award. He has several invention patents. He is also a winner of domestic literature awards and is also a rookie in the calligraphy world. He has also entered the top few in the country, and he can be said to be a genius of civil and military talents. The internship was in our group and entered our Hailan. He gave up many hobbies. In the past two years, many of the strategy plans of the brand department were done by Vice Minister Cui and his team, and he is higher than my level in terms of creativity."

Yu Jinlong nodded, "Minister Huang, I have taken the work of the brand department in the past few years. Recently, I have also looked at some of the plans of your brand department, which have won my heart. However, I have been too busy in recent years and have paid less attention to the front line and the plans. I am very clear about the contribution of the brand department to the company. In the future, Hailan will definitely be your home court, including the matter of going to the Southern Market as a branch manager. I am also considering that I will understand some of the situation in the Southern Market and communicate with the personnel department. However, I will also wait until the autumn battle is over.

Today we will talk about the Tourism Festival. What I mean is that although the government only communicates it verbally, we cannot take it lightly. The brand department will come up with a plan, and the three of us will go directly to the Municipal Government's Tourism Festival Office to report to them.

The Tourism Festival Office is a head of the office director, the Tourism Bureau, Sports Bureau, Public Security Bureau and other teams personally participated in the project. I have obtained basic information for their publicity work. You can read it. Our plan must have characteristics and excellence. I know that the brand department has been very busy recently. Many tasks can allow the marketing department and activity department to actively cooperate. Unity is strength. Minister Huang, how many days do you think this plan for the government will take? Good afternoon, I will make some fun and arrange the time."

"Deputy Minister Cui, this is your strength, how many days do you think it will take?"

"Dong Yu, the plan should not be a problem. I mainly want to know if it is finally implemented and implemented, will our group or the municipal government be responsible?"

"This is the problem," Yu Jinlong thought for a brief moment. "The government saved us more than one million in cooperation costs, and it is not easy for us to charge the government. Let the government departments provide manpower and material resources. We are responsible for some general control and training work to ensure that all aspects of work are in place. After all, the government still has the advantage of mobilizing grassroots. This time we serve the government. As long as we do well, we can participate in many tasks tomorrow, including the Beer Festival and Tourism Festival. After all, we are a business card of Green Island, and we must play our leading role."

"Then Yu Dong, next Monday, I will give you the plan directly, and then you will arrange the time to decide to go to the municipal government."

"Can the plan be released on Monday, right? Then there is no need to be complicated. The brand department will do it. According to the usual level, I feel relieved. On Monday afternoon, we will arrange the personnel and we will take the plan directly to the municipal government to report on the work."

A week later, the municipal government and the Tourism Festival office were also full.

"Dear Mayor Zhang Jiarui, leaders, hello everyone.

Since this is an International Tourism Festival, we have guests from various countries in Australia, Europe, America and Asia. In addition to the in-depth cooperation of our high-end products of the sea blue, the government and the Tourism Bureau, we have the theme of "color". Therefore, this Tourism Festival is also themed on color. We have the world's most famous golden beaches, as well as red tiles, green trees, blue sea and blue sky. This is a rare tourism experience and a precious visual enjoyment. We must make the colors full, so that every tourist who comes to Green Island City can feel the strong visual impact at first sight and the unique style of Green Island. From the color of the bus, to the color of the sun umbrella, from the clothing of volunteers, to the colorful color of the hot air balloon, every angle is a rare beauty.

Since there are scenery, there must be people who photograph the scenery. Therefore, in addition to media field trips, we will also organize a century-old photography exhibition to allow photographers from all over the world to learn about Green Island, shoot Green Island, and bring the beauty under the lens of Green Island to all parts of the world.

Of course, an important manifestation of color is the different skin colors of people on the five continents. Therefore, this tourism festival has special beach sculpture competitions and exhibitions that travel around the five continents in one day, and uses beaches to sculpt world-famous buildings, such as the Eiffel Tower, Arc de Triomphe, Louvre, Great Wall, etc. However, unlike ordinary beach sculptures, all our sculptures will give different colors through safe and pollution-free pigments. At the same time, there will be etiquette personnel from Green Island City enterprises and brands next to each beach sculpture. This will not appear abrupt, but also quietly implant the brand of our company in countless photos.

About 20 representative buildings around the world can be provided with services and explanations by 20 companies. Of course, the final number is determined based on the number of companies' registrations. Our Hailan Group has booked the Great Wall in advance. I believe that the leaders will not have any opinions.”

Mayor Zhang Jiarui laughed and said, "I have no objection, continue."

"Also, since we play the trump card of color and play the slogan of Green Island to welcome the whole world and come to Green Island to see the world, we invite the envoys of various countries to Long Country to Green Island City, so that envoys from various countries can plant some of the most representative seeds that are most likely to survive on the five continents, called the Tree of Friendship or the Flower of Friendship.

Green Island climate and related technical means, the survival and growth of these seeds are not a big problem. Then next spring, these seeds will grow and bloom, and even bear fruit in the future. We can give these trees and flowers to the world's envoys. At the same time, these trees have become the friendship links and bridges between our Green Island City and countries around the world. We can also open a special place in Zhongshan Park to plant seeds from these five continents, and become a unique landscape of Green Island City. We call this activity "Come to Green Island to see the world". This is an important part of the activity and a continuity activity."

"As an important part of the Tourism Festival, it is about the attractions in this city. In the past, the fares would be increased every holiday. For this Tourism Festival, we recommend that the ticket prices of scenic spots be as low as possible and even free as possible, and enterprises in Green Island City share this part of the ticket costs. In this way, our city's more than 2 million citizens have become tourists of the Tourism Festival, increasing tourism revenue. At the same time, these tickets are also good corporate advertisements, which can be said to be a hit. We, Hailan, intend to bear the ticket production and printing of several important attractions, including the relevant ticket subsidies that are accountable by the government."

"There is also the characteristic products of the city. Since the international brands of Green Island City are beer, they are our Hailan home appliances, from the perspective of tourism, there are few souvenirs, pearl necklaces, sea shells, etc., and the quality is not high, and the quality is not uniform, so the brand has not been formed.

We recommend starting from the Tourism Festival and developing tourism products of Green Island City. These products are mainly seafood and have strict quality standards and unified marks, including well-known enterprises participating in souvenir development. After all, the company has advanced management experience and has advantages in product development and team management. The screening and release of the first batch of souvenirs will be held during the Tourism Festival. The "Green Island Standard" and "Blue Ocean Standard" of a series of products will be launched in conjunction with brands such as Hailan to drive new industries, increase consumer confidence, and it is also a collective debut of the "Green Island Brand Fleet""

"Green Island Standard, Blue Ocean Standard, Green Island Brand Fleet, this term is interesting." Mayor Zhang Jiarui nodded frequently.

The meeting decided that Chairman Yu Jinlong also served as the Tourism Festival consultant, and Minister Huang Zhengxin and Cui Ning became members of the Tourism Festival Organizing Committee.
Chapter completed!