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1462 Box Office Defying the Sky

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The successive releases of "Walking Walker", "Perfume", "Flag of Fathers" and "Towering the Sky" have filled the whole October with a strong prelude to the awards season. "Walking Walker"'s first is what everyone expected, but no one expected the "Perfume" to come from behind. ([] )

In the past two years, Evan Bell has been nominated for the Best Director Award twice for "Mysterious Skin" and "Sunny Beauty", but both works defeated the strong with weak, and finally completed a reversal. But this time, Evan Bell's "perfume" has been determined early in the controversy. Although there is endless debate about the moral standards of the work, the positioning of "perfume" by professional authoritative magazines such as "New York Times" and "Empire" has been widely recognized: this is a classic adapted novel!

Classic! Among several works by Evan Bell as a director, "Perfume" is the first work to be named "classic", which is definitely a huge breakthrough.

The Cannes Film Festival was well received at the beginning of its premiere. After experiencing the cheers and baptisms of Toronto audiences, although North America is still full of controversy, the reputation of "perfume" has been moving forward sharply, and many media have praised Evan Bell's control. This has made "perfume" surpass Clint Eastwood and Arizondro Gonzalez Inaritu in the fierce competition. French dialogue is not a problem, age and qualifications are not a problem. Evan Bell has become Martin Scorses' biggest competitor so far, which is really an unexpected surprise.

Of course, it's only October now, and there are nearly four months left before the Oscars. How will the momentum of Evan Bell and Martin Scorses go through the entire awards season, and what position will it be when the Oscars come? It's really exciting.

In the first week of November, Pedro Almodovar's "return" came immediately, and it was obvious that the awards season battle was already filled with gunpowder.

The counterattack of "perfume" in terms of reputation. It can be seen to be largely the clues of box office endurance. In the previous two weeks, the box office decline of "perfume" was always controlled below 30%, which is a very rare data for any movie. This also shows that the audience's ability to accept "perfume" is far more than the media's reputation and critics, and the controversy situation is more tolerant. Most importantly, judging from the comments of many websites such as Rotten Tomato Network and ImDB, the audience's love for this movie is far beyond the expectations of film critics.

Three weeks after its release, the box office decline of "Perfume" was still controlled at 20%, earning $13 million again, ranking fifth in the North American box office rankings in the first week of November.

The biggest focus of this week is "Borat", which was released in only 800 theaters. With an astonishing single-player figure of 31,000 US dollars, it made a crazy income of 26 million yuan. This is really an amazing number. "Borat"'s spoof comedy with only 18 million US dollars also created a miracle of "Sunshine Beauties" last year and won the championship in the North American box office rankings, which really shocked a group of critics.

"Borat" is called a social phenomenon work comparable to "Fahrenheit September 11". Its popularity and popularity made this comedy film with low-cost investment incredibly break everyone's perception. Ninety-nine percent of the media gave positive comments. Although this theme is incompatible with the Little Golden Man, "Borat" still quietly became the biggest dark horse in the awards season.

In addition, Disney's new work "Santa Claus 3", the last work "Fighting away the little mouse" collaborated by DreamWorks and Ademan Studio ranked second and third. Another focus this week is that the cumulative box office of "Walking Walker" successfully exceeded 100 million threshold, and the Oscar prospects are bright.

The box office competition in the following weeks was calm, and "Borat" became the biggest box office dark horse in the autumn season, recreating the miracle of "the queen wearing Prada" during the summer season. It performed particularly well in the box office competition, and refreshed people's lower limit once a week.

The box office decline of "perfume" has always been around 30%, and its reputation is evident from its strong box office. In the third week of November, the cumulative box office officially exceeded the threshold of $100 million. It became the second non-English film in North American film history to have a box office of over 100 million, and is less than 30 million away from the record of "Crouching Tiger, Hidden Dragon".

After December, the number of theaters released by "Perfume" has always remained at about 1,000, and the box office decline is still strong. On the fourth weekend of December, from December 22 to 24th during the Christmas holiday, the cumulative box office of "Perfume" officially reached 120 million US dollars. Although it still does not exceed the historical record of "Crouching Tiger, Hidden Dragon", such a strong result has also allowed "Perfume" to catch up with the pace of "The Walker of the Strokes" and surpassed Martin Scorses' masterpiece in box office results.

In the fourth week of December, "The Walker" had a box office of 2 million on the weekend, ranking 27th, with a cumulative box office of 119.7 million; "Perfume" had a box office of 5 million on the weekend, ranking 19th, with a cumulative box office of 120 million on the weekend.

If you make a horizontal comparison, you can see that the achievement of "perfume" is excellent. The "Tongtian Tower" has accumulated a box office of 18 million at this time; the "Big of the Father" has accumulated a box office of 33 million - it was even down last week. This is obviously because the overall public opinion trend is too disappointing. DreamWorks has lost confidence in it, removed the "Big of the Father" from the schedule, and arranged for the "Letter from Iwo Jima" to be released; in addition, the "return" of both non-English works has accumulated a box office of 4 million.

Faced with such a situation, the box office of "perfume" actually exceeded 100 million threshold, and surpassed the "Walker" with a slight advantage of $300,000. This is really a surprise. No wonder the media kept exclaiming that perhaps Evan Bell will become Martin Scorses' biggest competitor in this year's awards season.

Judging from the current situation, the box office advantage of "perfume" is undoubtedly huge, while the movie itself is not inferior to any opponent in the exploration of themes, and is even better than "The Walker of the Stop". "perfume" tells first a historical story. Although the small characters in the 18th century are not real biographies, they are also adapted from novels. Moreover, Evan Bell restores the charm of the entire history, which is definitely a powerful tool for the academic judges.

In addition, Evan Bell's role as Jean Baptiste Grenór is completely one of the most popular types of academics: withdrawn, personality, persistence, and dark psychology... The moral standards that have become the focus of controversy in the media before were also the key point of the character's overall psychological shaping. This is undoubtedly the success of the film - so it caused such a magnificent controversy. Most importantly, the entire film's exploration of history before the French Revolution was thought-provoking.

In fact, this can be seen from the previous reputation trend. At the Cannes Film Festival, Evan Bell won the best director with mixed reputations and criticisms; at the Toronto Film Festival, the same situation was won by international film critic Febissi Award; from this situation, we can see that the so-called "common reputations and criticisms" is actually a controversy about moral standards. Now, those controversies have become arguments for the theme of "perfume". Instead, they have become a supplement to the movie itself.

However, the awards season has just begun, and everything is unsure. The weather vane points here today, and maybe it will go in the opposite direction tomorrow. But not to mention the awards season, the performance of "perfume" in the box office is worth more expectations. For example, can "perfume" break through the box office record of "crouching tiger, hidden dragon".

Although the box office of "perfume" exceeded 120 million US dollars, it was already in its seventh week of release, and the box office growth was already very weak. Even if you win the awards season, there is limited room for growth. It can be seen from the box office in the last week of December that the result of only $4 million, although the decline was still controlled at 20%, the cumulative box office growth rate was already very small.

Despite this, the box office record of "Crouching Tiger, Hidden Dragon" of 128 million US dollars of non-English films was broken by "perfume" in the second week of January. With the announcement of the Golden Globe nomination, "Perfume" was released in 700 theaters, achieving a weekend box office of $3 million, and the cumulative box office reached $130 million, officially surpassing "Crouching Tiger, Hidden Dragon" and becoming the box office champion of non-English films in North American film history.

Although the American bloodline in "perfume" cannot be ignored, the purity of British, German and French bloodlines still distinguishes this film from "The Passion of Jesus" and is summarized into the category of foreign language films.

Under this power, some people even suggested that France can register for "perfume" to compete for the Oscar for Best Foreign Language Film. However, as for whether the registration country should be France or Germany, this is still controversial, but these are all internal matters of the film. From the current perspective, neither France nor Germany has released any news. Germany is because a work was released this year, "Eavesdropping Storm", and the call for this work to apply for an Oscar for foreign language film has an overwhelming advantage; France is because there is still controversy over the source of the funding for "perfume" and there are objections to whether it meets the registration qualification. Of course, this is all a later story.

The performance of "perfume" in the box office rankings has rebounded later as the awards season progressed. The front in the cinema continued to stretch until April, and finally the cumulative box office in North America was at a position of 150 million US dollars. This result far exceeded Bernard Esinger's expectations, especially the impact of French dialogue, which was almost completely ignored, which is really good news.

Compared with the performance of "perfume" in the US market, the performance of this film in the international market has excited Bernard Aisinger.

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