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On October 13, "Perfume" was officially released in North America, and the United Kingdom, France and Germany were also released simultaneously. ([] ) I hope to create a perfume that can exude the lethal charm of men.

To this end, Katherine Bell found a group of top perfume craftsmen through Carl Lagerfield, Tom Ford and others, and carefully studied the description of the bottle of peerless perfume in the original novel of "Perfume" and the movie. Finally, this "Thirteen" was prepared.

The bright and refreshing Italian citrus, Italian lemon and French violet leaves, plus a little spice cardamom and pink peppercorns, this is the top notes; the essence of orris and vetiver, rich sandalwood cedar, and the oriental notes of white pepper, this is the middle notes; the smell of Tomb aromatherapy, the scent of beans, amber and musk is the back notes, sexual, spicy, deep, sweet and other elements bloom in the perfume. The perfect blend of various scents creates an "interlaced and dark" artistic conception in the sense of smell, the mellow and long fragrance, giving charming men a sexy and calm tone, triggering a strong feeling of passion and temptation.

The fragrance of "Thirteen" is positioned as temptation, temptation and taboo, which is generally very aggressive. The domineering and strong smell only needs a little to make the man's sexy clearly extract. Of course, this is not exclusive to men, and women can also use it. The smells of violet leaves, iris, and aromatherapy grass are also combined with the charm, temptation, and temptation of women, and there is no gender distinction.

The design of the perfume bottle was made by Evan Bell himself. It is the same as the perfume bottle in the movie. It is built through the diamond-shaped side of the crystal. Once the light is projected, it can reflect millions of completely different rays of light on the bottle. It is gorgeous and eye-catching and ingenious.

The release of "Thirteen" was carried out simultaneously with the movie "Perfume". Only ten milliliters are released worldwide, and each bottle is priced at 39 US dollars. This price is a sky-high price. Even the most famous "Chanel V" today, only fifty milliliters are only 79 US dollars. This comparison shows how expensive the "Thirteen" is.

However, Evan Bell also said that "Thirteen" is actually just a peripheral sale, and is not an official project of the "Eleventh" men's clothing brand. Although "Thirteen" is not limited to the sale, after the "perfume" is fully discharged, "Thirteen" will be officially removed from the shelves. Sales are not the focus.

Indeed, the true meaning of "Thirteen" is a supplement to the movie "perfume", and its commodity value and use value have retreated second. After watching "perfume", many people are really obsessed with the shocking scene in the final square of the movie. What exactly does the peerless perfume taste like in Baptiste Grenóye have? This also makes countless viewers curious. Therefore, the meaning of "Thirteen" is highlighted.

With the release of "Perfume", the sales of "Thirteen" are slowly rising. Most people regard "Thirteen" as souvenirs, just like the surroundings of other movies, and the memorial significance is the first to be affected. After purchasing "Thirteen" and satisfying curiosity, this is enough. Put it on the bookshelf or dressing table at home to prove this memory of "Perfume".

Some people use "Thirteen" as an ornament. The perfume bottle designed by Evan Bell is very exquisite, leaving a personal mark of "e.b" on the bottom of the bottle. Whether it is a keychain or a necklace pendant, "Thirteen" can show its outstanding fashion accessories ability. Especially when Evan Bell attended the "Perfume" New York premiere, he stringed the "Thirteen" perfume bottle together as a necklace; then when he was released in Los Angeles, he tied the perfume bottle with a black leather rope and wrapped it around his left wrist as a bracelet... After Evan Bell personally demonstrated the use of "Thirteen" perfume bottle as a fashion accessory, this small and exquisite perfume bottle suddenly became one of the latest trends and hottest accessories in the fashion industry.

There are also a small group of people who use the full amount of things and really take out the "Thirteen" out. For ordinary people, the "Thirteen" tastes too heavy and too strong. Even if it is just a drop, the taste is very strong, which is not suitable for daily life. However, some people then discovered that when enjoying nightlife, the power of "Thirteen" is fully exerted. In a nightclub and bar, the rich fragrance of "Thirteen" is not pungent, but can exert the dark and tempting charm in the essence of this perfume, which is undoubtedly a charming plus point for the opposite sex. This also makes people finally understand the origin of the scene in the last square in the "Perfume" movie: "Thirteen" does have the effect of temptation. It just needs to be used for the right occasion.

As people use "Thirteen" more and more widely, many people who have never seen "perfume" have nightlife animals have also begun to buy "Thirteen", and even went to the cinema to watch "perfume" because of "Thirteen". This formed a mutually promoting cycle, which is really surprising.

In the second week of October, in addition to the United States, "perfume" also won the box office championship in France, Britain and Germany, grabbing a total of 32 million US dollars in box office, and won a total of 50 million US dollars in box office worldwide, successfully winning the global box office championship this week.

In the next third week, "Perfume" was released in thirteen countries, including the United States, and nine of them won the championship. Among them, all four countries that won the championship last week achieved rebirth. In the end, they won the box office of 41 million US dollars in regions except the United States, with a global total box office of 63 million, ranking the championship in the global box office rankings again.

Just two weeks after its release, "Perfume" has accumulated a total box office of 78 million US dollars outside North America, with a remarkable result. This data is much better than the 52 million US dollars in North America's box office in the same period. This also proves that on the surface, French dialogue does not have much impact in the US market, but in fact it still has the impact. "Perfume" performs significantly better than the US market in overseas markets, which is not something that happens often.

With the factors of French dialogue and the original novel comes from Germany, "Perfume" has won three consecutive championships in France and Germany, while other countries and regions have retreated from the championship throne. However, relying on their comprehensive strength, "Perfume" still beat "Saw 3" in the global box office, which was only released in the United States, and once again won the global box office championship.

Three weeks after its release, the cumulative box office in the overseas market exceeded the threshold of 100 million, reaching a position of 109 million. In addition, after the US box office, the global box office in "Perfume" has reached 179 million US dollars in three weeks. Compared with the investment of 60 million US dollars, it is obvious that this movie once again continues Evan Bell's unbeaten myth and continues to move forward in box office and reputation.

With the global box office of "perfume", the sales of "Thirteen" have been rising steadily, and October and November are not obvious. After December, the sales of "Thirteen" increased by as much as 45%. Coupled with the accumulated base in the previous two months, "Thirteen"'s global perfume market share in December actually reached three percentage points, and it has bravely ranked among the top ten global perfume sales rankings. It is only located in Chanel's No. 5 series, Dior's Real Self Series, and Thierry Muller's Angel Series, which really surprised everyone.

However, "Thirteen" is just a short-term trading. The mutual stimulation between it and the movie "perfume" has caused the current boom situation. In terms of its foundation, it naturally cannot compete with other perfumes. The most important thing is that Evan Bell promised that after the "perfume" movie is offline, "Thirteen" will also be removed from the counter. If it is another brand, it is still unsure. After all, merchants are pursuing profits. As long as the perfume is popular enough, it is not uncommon to overturn their previous words and leave the product on the shelves; but this is not someone else, but Evan Bell. Therefore, the "Thirteen" boom is also the short-term outbreak, which has not attracted the attention of other competitors.

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