Magic City, Yulong Taoyuan Jade Flagship Store.

Gou Yuniang brought a large number of Taoyuan jade products and divided them into several series. High-end Taoyuan jade is undoubtedly the "pink peach", "shuitianlan", "gem black", etc., and the first-class top-quality materials.

Before opening, there was another very important thing in front of Gou Yuniang, store manager Wang Jiahui and others, that is 'pricing'.

The Yulong Taoyuan Jade (Demon City) flagship store is not very similar to the "Yulong Taoyuan Jade (Main Store)" in Taoyuan County. The Yulong Main Store in Taoyuan County is more of a display. As the birthplace of Taoyuan Jade, it is a display window for external purposes. To put it bluntly, the price is so high that I didn't want to take out at all.

It is shown to people, and I have no idea that someone like Zhou Sihai will use money to smash people!

But the "Yulong Taoyuan Jade (Demon City) flagship store" is different. In the most prosperous downtown area of ​​the Modu City, the cost of opening a store, rent, labor, etc., more than tens of millions a year?

Therefore, opening a store is to expand the sales channel of "Taoyuan Jade". You have to sell goods and make money, otherwise you will lose money. How can Yulong lay out sales channels to the outside world? What else is necessary for it?

"Ordinary Taoyuan jade jewelry, ranging from 1,000 to 8,000 yuan, and the price ranges vary. Taoyuan jade jewelry between 8,000 yuan and 20,000 yuan is positioned at medium level, above 20,000 yuan, and is classified as high-end. Our booth is also classified as ordinary, medium-end, and high-end."

After Wang Jiahui finished speaking, she paused for a moment, looked at Gou Yuniang and couldn't help but suggest, "Boss, we really don't sell some gold, silver and diamond products?"

If we rely solely on selling "Taoyuan Jade", the audience will still be too narrow. Wang Jiahui has mentioned this more than once or twice, and Gou Yuniang also called Tang Long to ask about Tang Long's opinions. Tang Long said that Gou Yuniang would make his own decision and he would not care.

Gou Yuniang is also making a choice, specializing in "Taoyuan Jade", which has the benefits of specializing in Taoyuan Jade, and diversity also has the benefits of diversification.

After hesitating for a while, he gritted his teeth and said in a deep voice: "For the time being, let's do a specialty, mainly attack Taoyuan Yu and then talk about it."

"Okay!" Wang Jiahui saw that Gou Yu Niang had made up her mind and didn't say anything else.

A huge store with hundreds of square meters and hundreds of display cabinets requires a large amount of Taoyuan jade. Fortunately, this is not a big deal for Gou Yuniang. She has a first-hand source of Taoyuan jade, and her own jade carving factory and her own mine.

On the first day of opening, "Taoyuan Jade" will be sold at 20% off.

No opening ceremony was done.

However, in the most lively and luxurious neighborhood in the Magic City, there is an additional "Yulong Taoyuan Jade", which still attracts the attention of many passers-by.

"This blue stone is so beautiful!"

Two young girls with high school students came into the store, but they were dressed in famous brand outfits, and they were not like ordinary children.

"More than 90,000? Why is this necklace so expensive?" One of the girls looked up at Wang Jiahui and blinked, asking curiously.

Wang Jiahui took out the Taoyuan jade necklace from the display cabinet and said with a smile: "Since ancient times, gold is priceless and expensive, because it is rare, and secondly, because it is beautiful and comes from famous craftsmen."

"Is this jade?" the girl blinked and asked strangely.

Taoyuan jade is similar to jadeite, both of which are structured by flash stone, but Taoyuan jade is not as hard as jadeite.

"It's not jadeite, it's a product of 'Taoyuan Jade'!" Wang Jiahui shook her head with a smile.

"Taoyuan jade? I don't seem to have heard of it!" the girl muttered softly, but she couldn't put down Taoyuan jade on her opponent. In fact, you don't need to introduce how precious it is to attract you. For example, the Taoyuan jade necklace held in the girl's hand and the 'pink peach' bracelet on the hand of the girl next to her.

The 'Pink Peach' bracelet with a diameter of 10 card is a total of 16 beads, weighing 68 grams. Calculated at the price of grams, each cost 400 yuan, and a processing fee of 600 yuan is also required.

"We just opened today, and the whole venue is 20% off. The event only lasts for three days. In addition, you can also buy 'insurance' and take it back and wear it for a year. If you don't like it after a year, you can still get it back. As long as the jade is not damaged, we will recycle it at the original price, but 'repurchase insurance' requires money to buy it." Wang Jiahui then promoted 'repurchase insurance'.

"Can your store still be recycled?" The girl was stunned for a moment, and her interest was immediately mobilized.

Wang Jiahui introduced: "Yes, it can be recycled and repurchased at the original price, but the premise is that the product is not damaged. However, the processing fee is not calculated in the price of 'Taoyuan Jade'!"

For a Taoyuan jade that costs tens of thousands of yuan, to be honest, the processing fee of a few hundred yuan is really nothing.

"Qi Qi, I really like this necklace!"

"I like this bracelet too!"

The two girls discussed it for a while and really bought the Taoyuan jade in their hands, but just in case, they also bought a "buyback insurance".

The repurchase period is one year. The items are not damaged within one year and can be returned to the store at any time. This kind of repurchase insurance at any time is relatively higher, and the price of the insurance for 10,000 yuan is about 300 yuan.

The two little girls were the first order sold by Wang Jiahui, and they were also the first order in the Yulong Taoyuan Jade (Demon City) store.

After one day, some small products were sold one after another. After all, with such a large store and strong customer flow as support, there were also many strange little capitalists appearing.

But overall, the sales volume is not very good. There are more than 50 sales staff in the store alone, some of which were dug by Gou Yuniang from other jade jewelry companies and placed them in the store for training. Next, there are also Pengcheng and Jingcheng to open ** stores.

"Boss, today's sales are 465,080." After Wang Jiahui summarized the sales, she gave Gou Yuniang a look.

Gou Yuniang frowned and nodded and looked around. She didn't suffer much. Overall, the sales were not satisfactory, but she also made plans to lose money in advance, as long as she didn't accompany too much.

With two Taoyuan Jade Mine in Shuanghe Town, and Zhou Sihai's 2.5 billion yuan fund, Yulong Taoyuan Jade has a strong confidence.

But no matter how confident it is, if the market does not recognize "Taoyuan Jade", it will not work.

Wang Jiahui had a deep conversation with Gou Yuniang for a long time last night. Now there are two roads in front of the "Yulong". The first one is to specialize in Taoyuan jade, but this road is not smooth, and even if it is Taoyuan jade, this road is still not smooth.

Compared with gold and silver jewelry, jade still does not have the upper hand. Ordinary people still choose gold, silver, platinum, bonus, diamond and other jewelry.

The second way is to turn "Yulong" into a professional "jewellery business", which is not only specializing in jade, but also to make your own brand. Any product can be made within the scope of jewelry.

Including diamonds!

Diamonds, such as ‘i degree’, why can they survive? That’s because diamond rings are largely a necessity for proposals and marriages, but jade is not.

If Yulong is built into a brand and Yulong becomes a "jewellery store", the road will be wider.

Gou Yuniang felt that Wang Jiahui was right, and specializing in Taoyuan jade was a waste of the sign of "Yulong"!

"Recruiting jewelry designers and investing in the construction of gold and silver jewelry processing factory!"

Turning "Yulong" into a professional jewelry company that integrates production, manufacturing, jewelry design, and brand sales.

But this takes time. At least it takes time to recruit personnel, invest in gold and silver products factories, find technicians, brand promotion, etc.

Such a change is earth-shaking for "Yulong Jewelry". Fortunately, the "Yulong Jade Jewelry Company" is rich, or Gou Yuniang has money.

"Boss, I am good at sales, but I can't do company management, including jewelry design, factory management, etc. You can leave it to me for the sales terminal. You must find professional talents for other things!" Wang Jiahui smiled bitterly and rejected Gou Yuniang's proposal.

Gou Yuniang was stunned for a moment, but Wang Jiahuineng knew herself clearly and made her pay more and more attention.

In the Magic City, I re-registered a "Dragon Jewelry" and found professional talents to start brand designing around "Dragon Jewelry".

Fortunately, international metropolis like Modu City are the most inaccurate talents. As long as you want, you can find any kind of talents for you.

Moreover, the Magic City is very close to the two domestic cities of Nanhang, and many things are quite convenient.

After such a delay, Gou Yuniang, who originally wanted to go back in three or five days, may not be able to go back in a short period of time. The strategy of "Dragon-Original Jewelry" must be changed, and the coach must be in charge. When she goes back, no one can replace her. Except for Tang Long who is willing to come, it is obviously impossible.

The future that achieves the "Dragon Queen" may not be Taoyuan jade, but perhaps the "Dragon Jewelry".

Tang Long would receive calls from Gou Yu Niang every day. Although he repeatedly asked her to make up his own ideas, Gou Yu Niang would still ask him about everything.

It's your business, but whether it's your business or not, it's mine. Gou Yu Niang is not afraid of Tang Long getting bored. There is no way for Gou Yu Niang, these things are not good. She used to be a "sculptor". Now she has forced her into a company ceo. What can she do? She doesn't ask Tang Long, so she asks who she will go.

Without Tang Long to support her, Gou Yuniang had no backbone in her heart.

‘Yulong Jewelry’ needs to re-position the brand, formulate a healthy development strategy, and also to purchase, recruit, or even invest in the construction of factories. There are too many things. Without Tang Long to support Gou Yuniang, can she withstand it?

If Tang Long is willing to come, he will not have to worry about anything. She just needs to follow the other person's butt and follow the instructions and do whatever she asks to do.

At that time, Gou Yuniang didn't know whether Tang Long set up the "Yulong Taoyuan Jade" store, the first one in the Magic City, had any broader meaning.
Chapter completed!