Zhao Jingwen suddenly asked with great enthusiasm.

Speaking of bikini, Liu Liqian's pretty face turned red and she remembered the first time she was seen.

Everyone looked at Liu Liqian and Shi Yaqin with a smile.

Shi Yaqin curled her lips and teased Wei Chengyi.

Wei Chengyi is very attached to Shi Yaqin. With Zhao Yanan here, he still follows Shi Yaqin.

Wei Zhijie said: "The plan is to launch the clothing field on July 1, such as swimsuits, swimming trunks, sunscreen clothes, travel clothes, shoes and hats, etc."

"The summer vacation will begin after July 1st, and more tourists will be more popular, so it will be easier to sell."

"And, when we enter the clothing field, we use a combination of online and offline."

"Online traffic diversion and offline experience, we provide services to stores in all counties and cities."

"Even if there is a price difference, customers can try it offline first, and then place an order online if they are satisfied."

"For customers who experience things offline, the platform will give them a rebate, which can protect the interests of offline stores."

Zhao Yanan nodded and agreed, "Let's win-win both online and offline."

Wei Zhijie smiled and said, "I will always remember that the reason why you succeed is the result of most people wanting you to succeed, this sentence."

"The advantages of e-commerce are really great. Under large-scale procurement, there are both batch advantages and price advantages."

"Trades say it is valuable and valuable, it can also be said that it is not considered a cost. In the past, the cost of the product of 25 yuan, plus circulation, was 50 yuan in the store, and it was generally sold to customers for 100 yuan."

"If e-commerce delivers it nearby, the cost is 10 yuan, plus employee salary and profits, it can be sold to customers for 50 yuan."

"It is equivalent to treating customers as wholesalers and individual customers."

"After removing the various links of the store, it is essentially to grab customers from the terminal store."

Zhao Yanan and others have also understood the nature of e-commerce clearly over the past year.

She sighed with emotion: "E-commerce has indeed improved convenience for customers, but its essence is to compete with offline trade."

Wei Zhijie affirmed: "To put it bluntly, it is the channels that people have worked hard and spent more than ten or twenty years to open up, establish markets, and cultivate customers."

"Take and plunder through low prices."

Wei Zhijie's words made all the girls think deeply, and Liu Liqian asked: "Then is e-commerce good or bad?"

Liu Liqian's words seemed to represent the doubts of the girls, and they all looked at Wei Zhijie.

Wei Zhijie said easily: "The essence of e-commerce is to solve the problem of item circulation. In the past, a product costing 25 yuan was sold at the terminal for 100 yuan."

"It's because the market needs circulation, and everyone depends on this industrial chain to survive."

"After the product is offline from the factory, it must be sent to the provincial agent through the general agent, and from the provincial agent to the municipal agent. The municipal agent even needs to be transferred to the county agent before entering the store for sale."

"Each level agent increases the cost of 5 yuan and reasonable profits. When you arrive at the store, the cost of the product has reached 50 yuan."

"The store needs to pay rent, labor, water, and reasonable profits, etc., and it needs to be sold for 100 yuan."

Everyone knows this process very well.

Wei Zhijie continued: "The essence of e-commerce is to reduce circulation, especially e-commerce that has its own warehouse."

"Suppliers are required to directly connect to the warehouse, transfer directly to the delivery warehouse, and then the delivery guy will deliver it directly to the customer."

"From this perspective, e-commerce has accelerated the entire sales link and increased social efficiency." www.81zw.??m

"But if you look at the entire chain of interests, it will harm the interests of the shop owners."

"After all, in the future, more than 70% of the products will be directly reached by e-commerce."

"The business districts formed in the past will gradually wither, forcing shops or markets to form another service model."

"In addition, e-commerce cannot cover all industries, such as mid-to-high-end and above industries that require offline experience."

"In summary, e-commerce cannot blindly expand its categories and try to replace all industries."

"And it requires appropriate participation in offline supply and demand stability."

When all the girls heard Wei Zhijie say that, they curled their lips, and after all, they did not make it clear whether e-commerce is good or bad.

Wei Zhijie continued: "In fact, a large part of the reason why e-commerce can succeed is that it is not transparent about information."

"Products with consistent appearance are not necessarily equivalent in nature. For a long time in the future, in order to impact sales and gain more customers, under the same appearance, merchants will continue to reduce product quality and seek lower prices and higher sales."

"In order to prevent inferior products as good products, Xinghui E-commerce's most core strategy in the future is to explain the innermost product clearly."

“Provide fully transparent information services to the public.”

Zhao Yanan nodded, very supportive of Wei Zhijie's strategy.

"I'll use soy sauce as an example. Soy sauce with zero additions will need to be exposed to the sun for at least 180 days, and the entire process will take 250 days."

"It only takes 90 days to add various additives, such as color adjustment, flavoring, antiseptics, etc."

"The same two bottles of soy sauce, when the outer packaging is the same, the cost of these two cannot be the same."

"But customers cannot understand the information, and if they do not understand the information, they will make misjudgments."

"This leads to bad money and drives out good money."

"This kind of behavior will cause huge damage to good companies. The quality of e-commerce depends on its contribution to this society and what kind of bridge it builds to both supply and demand?"

Hearing this, the girls came back to their senses.

In fact, the good or bad of e-commerce depends on the degree of information mastery and disclosure of e-commerce platforms.

Take soy sauce as an example. If you are graded at the beginning, such as zero addition, there are additions and purification processes.

And do corresponding popular science in these three, so that consumers can consume clearly.

Instead of joining Xilihutu’s price war.

Although society is equal, after all, the income groups are different and the needs of products are different, if the information is transparent.

Customers can choose freely, let merchants compete in the same frequency, and guide merchants to improve quality, service and efficiency.

Then the essence of e-commerce is good.

If you just guide the trading volume, attract capital attention through the accumulation pool to obtain higher financing amounts.

After acquiring capital, disorderly expansion is carried out.

Then the essence of e-commerce is bad.

At noon that day, Wei Zhijie and the girls and cute kids did not return to the duplex building, but went to the top floor of the main marketing building to rest.

Continue in the conference room in the afternoon to follow up on the changes in the data.

Listen to all links of e-commerce, feedback data, and make effective deployments and resolutions.

It was not as expected by Wei Zhijie.

Data for May 1st day ends at 20:00

Number of visitors: 1.068,531

Number of registered people: 863,502 people

Number of shopping carts: 188,965 pieces

Total orders: 968,534 orders

Total distribution: 689,582 orders

Total number of signings: 685,582 orders

Total after-sales volume: 3638 orders

Transaction amount: 26.845631 yuan.

Because Xinghui E-commerce’s categories are not rich enough, when the time exceeds 20 o’clock, both traffic and order transactions will drop significantly.

Calculated based on the corresponding traffic, by 8 am on the second day, the data should be around 32 million.

Wei Zhijie and his daughters returned to the duplex building at 18 o'clock in the evening.

Because the cute kids recognize beds, they started to have a fuss that afternoon.

I had no choice but to return.

As for today's data, all the previous analysis was expected, Wei Zhijie was not disappointed.

Because he has always been a steady person.

Only by laying a solid foundation can you go further.
Chapter completed!