Chapter 204 Win-Win?(1/2)
The charges are high.
Is it a pricemaker's problem or a consumer's problem?
This is a strange problem and a good problem.
You blame me for being poor if you charge high?
Damn, this is what you said: The touching here is unique?!
I was crying, I didn't dare to move, I didn't dare to move.
Suddenly everyone felt that the touch just now was fed to the dog.
Sure enough, how could Wang Shifeng have a conscience?
"Mr. Feng means that the membership system itself has a threshold. The level of the threshold not only determines the user group, but also affects the positioning of the platform. If we compete with the free platform for users, what competitiveness do we have?"
Wei Zhisheng offered help.
After this explanation, the others felt relieved.
Right.
Xinghe’s platform itself is to be distinguished from the platforms of those giants.
Thinking about it this way of screening users can indeed quickly create differentiated positioning.
"This is what you have always insisted on, only making money from rich people?" Jiang Yun narrowed her eyes and suddenly thought of something.
"The world itself has classes, which is undeniable and difficult to change, because when the concept of beauty and ugliness is destined to be class and unfair from the moment human civilization emerges." Wang Shifeng shook his head with a smile and shook his head.
"It is not realistic that we can't complete a platform that makes everyone feel fair and satisfied, but we can create a relatively fair environment."
"The users have been screened and are all nobles. Even if there are a few aliens who try to get involved, it is difficult to integrate into it, so it will naturally be fair." Jiang Yun said coldly.
"No." Wang Shifeng shook his head, "What I mean is that you have money to contribute money and powerfully to eliminate the logic of white girl votes from the root, so as to ensure the maximum user stickiness."
"What does it mean?" Jiang Yun narrowed her eyes and adjusted her sitting posture.
"I define the core of the platform as service. Not only our company serves users, but users are also serving us. Recharge members to serve us with money. Those who have no money can do their best to serve." Wang Shifeng wrote three words on the whiteboard, creator.
"The core competitiveness of a media platform is always content. As long as there is a steady stream of content updates, the platform's big data will become more and more perfect, and the screening and pushing content that users like will be more accurate.
But relying on our company to promote the update and development of content, it costs a lot, so I changed my perspective.
For example, if you don’t have money to recharge a member, it doesn’t matter. You can register your creator identity on the platform. By creating content, you can also enjoy membership benefits, and may even become part-time jobs.
For example, the content of the first music section only requires a cover song and publish it on the platform. Whether it is good or bad, you can get permission to the relevant sections. You can browse relevant content like members, of course, the duration is limited."
Looking at the logic diagram on the whiteboard, everyone suddenly realized.
It turns out that Feng Zong not only wants to harvest the wallets of wealthy users, but also has to harvest the time and labor of tight users to contribute to the platform database.
As we all know, the main thing about evaluating the value of a platform is user residence time and activity.
If you really follow Wang Shifeng's method, you can indeed harvest a large amount of free labor.
It's amazing, it's so wonderful.
What does it mean to treat everyone equally?
What is relative fairness?
That's all!
No matter whether you have money or not, you will be a tool when you come! You will have to be harvested.
And after being harvested, I have to sigh.
Thanks to the platform for giving me the opportunity!
It’s worthy of being Wang Shifeng. You can understand the value of the squeezing game!
"But most of these contents are spam content and will not generate value. It will greatly waste the platform's computing power costs and maintenance costs." Sister Zhou frowned.
"I ask you, do you want to listen to songs before you want to cover songs?" Wang Shifeng asked.
Sister Zhou was slightly stunned and nodded.
"When you listen to music, will you be attracted by the song? Whether you like or hate it, is this considered an alternative promotion?" Wang Shifeng smiled.
How do you think of ridicule?
In an instant, everyone was silent.
Because they figured it out, this is not just an alternative promotion...
This is simply a forced promotion!
Once you accept this forced Amway, assuming that ten thousand creators listen to a song, each person has different preferences. As long as one percent of them are converted into fans of the singer, the wasted costs may be smoothed out in other aspects.
This is an account that cannot be calculated in detail.
Because of the chain reaction and commercial value caused by the behind it, it is even more terrifying.
At this time, everyone's eyes were filled with awe when they looked at Wang Shifeng.
This time it comes from the heart.
Mr. Feng was able to come up with such cruel business logic, and he must have suffered a lot of losses and summarized blood and tears.
If it weren't for the experience of blood and tears... then how dirty this person's heart would be!
"And you can't say that these are invalid content. Maybe some people's covers are not good, but once the content is uploaded, it will naturally be followed by others.
I have seen the advantages of all the current Internet platforms and think that the attribute of "social media" is a panacea.
If you sing well, you will be praised, the creator will be satisfied, and you may continue to publish cover works.
If you sing badly, you will be criticized and the creators will be paid attention to. Whether it is good or bad, but there is no doubt that this will directly amplify the advantages of social attributes and increase user stickiness." Wei Zhisheng put forward another idea.
Content producer (creation cost) → platform publisher (promotion cost) → secondary creator (time cost) → member consumers (pay order cost)
Just because there is one more link, this logical chain is closed!
And everyone has received the service they deserve.
If it really works, then this will be a gluttonous beast that will not stop, devouring everything!
After figuring it out, everyone found that they had goose bumps.
Wang Shifeng, so terrible!
"Yes, social attributes, this point is very important. There are many music platforms on the market, but none of them has social attributes. Music is an art, a spiritual need, and the easiest channel for socialization. The reason why we first created the music section is for this."
Wang Shifeng knocked on the blackboard again
"Everyone should know my song "Maomao Song". At that time, Zhou Bu was brutalized because of this song, but when I explained the background of my creation, brutalization became popular. This is an example of social attributes.
When a song you don’t like appears, you will complain. During the process of complaining, you will find that there are many people with the same views as you. At that moment, you will feel that you are recognized, which is the core of social interaction.
As long as it is a human being, it needs to be recognized.
Suppose that the platform released a love song, and we first write a comment similar to "empathy" from the perspective of the creator. Will it resonate with others?
If this comment is a story, it will resonate with users who have had similar experiences.
When the comment section of this song is full of such stories, even if the song is useless, it will be re-given to the soul because of these comments.
That is, social music, the emotional value it provides, will be far beyond our expectations.”
Social music?
When everyone heard this fresh word, they were lit up.
At least a little emotional person is not rejected by music.
They know very well that when a music you like is also appreciated by another person, the wonderful feeling of the soul sharing.
Indeed, it is easy to fascinate.
"And this kind of social music is also convenient for creating singer character design." Wei Zhisheng added with a smile, "The era of character design of conventional singers in the entertainment industry has long passed, and now there must be some new labeling methods.
For example, a singer's style is quite bitter and vengeful, so you can use the comment section to guide his character, such as the evaluation of "I can't sing this kind of emotion without running away from a few wives".
It is easy to be substituted by other users, and a tauren warrior with a special label "Runned Wife" will appear on the singer, which will easily attract fans of the same kind."
Wang Shifeng was also very surprised, "Do you still understand the Tauren?"
"I understand a little bit." Wei Zhisheng said modestly.
"Yes, social music will also become the main channel for our artists to package. Compared with other publicity, this kind of interesting label that young people like is more contagious and has a lower cost." Wang Shifeng nodded and praised.
Wei Zhisheng was able to propose specific implementation plans in such a short time, which surprised the rest of the people again.
However, it also inspired their ability to learn from others.
“Or based on synergy, promote other specialties of singers, such as the best-singing chef.”
"It's okay to just accurately locate and filter users. For example, lsp users will push them with long legs and directly upload the picture in the comment area!"
"Vulgar! There is a need to be reviewed when you go against the edges. Let's take a look at our risk control department first."
"If the platform is exposed enough, the cost of artist promotion will indeed become lower." Xu Qing, the artist department, also spoke.
To be continued...