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Chapter 669: The Global Live Broadcast Gives Blades to the Unhappy Ending(1/2)

So he said to Cheng Zifu: "Mr. Cheng, we have actually been planning the Asian tour concert, but do you know how many concerts we have planned?"

After hearing this, Cheng Zifu asked curiously: "How many games?"

"The first round is 10 games." Xu Qing said a number.

"How long will it take to finish?" Cheng Zifu seemed to realize something after hearing this.

"It was originally scheduled to be completed in three months, but if it is to be broadcast live, this time will be too long." Xu Qing took out his mobile phone and then opened a file on his mobile phone.

After finishing speaking, he said to Cheng Zifu: "Can you give me a notebook?"

"Oh, okay." After hearing what Xu Qing said, Cheng Zifu got up and went to his drawer, took a new notebook and pen and handed them to Xu Qing.

Xu Qing took the notebook and pen, and then said to Cheng Zifu while writing and drawing: "Mr. Cheng, to be honest, the global live broadcast is very attractive to me. But there are a few issues that we need to discuss first."

"you say."

"First, how do we ensure the number of viewers for each of our live broadcasts? You know, if there are fewer people watching each live broadcast, it will be a big disadvantage in the public opinion field." Xu Qing raised his head and glanced at Cheng Zifu.

said.

This question, when he asked himself Cheng Zifu, he also asked himself.

When Cheng Zifu heard this question, he couldn't help but frowned. After thinking for a moment, he said to Xu Qing: "You are more professional than me in this regard. What do you think?"

"I can't make any special suggestions, but if we want to keep the number of viewers of the live broadcast from falling significantly, we must meet two conditions, one is quality and the other is speed." Xu Qing said while recording his thoughts.

.

"I understand quality, but what does speed mean?" Cheng Zifu asked with some confusion.

"Actually, we can treat this concert tour as a large-scale live reality show. In this case, the first thing to ensure is the update speed of this show.

In other words, according to the current audience's acceptance level, it must be at least once a week.

Otherwise, if the interval becomes long and the audience's desire to watch is over, the number of viewers in our live broadcast room will not be guaranteed at all.

However, it’s not a problem to have one concert a week. Our current concert execution team has always been two teams." Xu Qing explained to Cheng Zifu.

"So has the speed problem been solved?" Cheng Zifu asked.

"No, no, no, the problem lies in the contradiction between speed and quality. If you want to keep the audience interested in this kind of live concert, you have to make something different at every concert.

This difference involves the difference in concert music, stage design, and link settings.

Logically speaking, if you have enough time, you can do this.

But if you combine quality and speed, this concert will cost lives.

Let’s put it this way, if we want to achieve the quality of this round of global live broadcast concerts, we need to hold one concert a week.

Moreover, more than 50% of the songs in each performance must be different, and more than 50% of the choreography must be different. The sessions can be similar in each performance, and if there is only one difference, it will be enough.

For a large-scale concert like this, usually about 30 songs will be sung.

In other words, each concert must have at least 15 different songs.

If this round of tour has 10 shows, we may have to prepare 150 rotating songs, and the fixed songs can be rotated twice among the rotating songs."

Cheng Zifu's eyes widened when Xu Qing made such a calculation. Good guy, since Wanzi Tuan's debut, the total number of songs they've recorded hasn't reached 150 yet, right?

Thinking of this, he looked at Xu Qing dumbfounded and said, "This... do you have so many songs?"

"The songs are not a problem, let alone 150, I can take out even 250. But the problem is that the people in my meatball group can't prepare the performances of these songs in such a short period of time." Xu Qing

He spread his hands and said helplessly.

After finishing speaking, he continued: "But this is the most ideal situation. If it doesn't work, actually having one or two different songs for each concert can make do.

However, if we just make do, it will be a waste of our global live broadcast battle."

"What should we do?" Cheng Zifu asked Xu Qing instinctively.

If the rhythm of the conversation just now was his, then the rhythm of the conversation now is completely in Xu Qing's hands.

But Xu Qing doesn't care about the rhythm of the conversation now, he thinks more about the effect of the live broadcast.

I saw him looking at the plan on his mobile phone and recording it in his notebook.

After a few minutes, he seemed to have made a decision, and then said to Cheng Zifu: "Now we can only reduce the number of concerts. If we make less money, we will make less money. Global live broadcast is more important."

"How much?" Cheng Zifu asked doubtfully.

"Cut it down to 60% and only open four games." Xu Qing said and made a four to Cheng Zifu with his hand.

"That means your income will be reduced by 60%, right?" Cheng Zifu frowned.

"It's okay." Xu Qing shook his head. He actually didn't care about the income from the concert, but he just went out to sell favors. After all, he made money from the global live broadcast, shaking his hands and making money.

But if from an outsider's perspective, you end up making more, that's not enough. You have to make the interests of both parties appear slightly more balanced.

"Then where are you going to hold these four concerts?" Cheng Zifu saw that Xu Qing said it was fine, and he was not worried about the income. Anyway, if the global live broadcast is done well, this income will be nothing.

"The first game will be held in Qingdao."

"Why in Qingdao? Isn't your Nanpei better, with a warmer climate?"

"The main reason for placing it in Qingdao is that it is relatively close to South Korea, and Koreans also like to come to Qingdao. Therefore, if the concert is held in Qingdao, it will be more convenient for Korean audiences to come." Xu Qing explained.

When Cheng Zifu heard this explanation, he immediately grasped the connotation of Xu Qing's words and asked, "Aren't you going to hold a concert in Korea?"

"I won't go. There are many people there who are very hostile to me. I'm afraid something might happen if I go there."

Cheng Zifu nodded when he heard this. The hatred of many male Korean viewers towards Xu Qing was well known some time ago. It is normal for him to have this worry.

Thinking of this, he continued to ask: "What about the remaining three games?"

"The second concert will be in Tokyo, and if nothing else goes wrong, the third concert will be either in Bangkok, the capital of Thailand, or Ho Chi Minh City, the economic center of Vietnam.

There are two alternative cities for the fourth game, Singapore and Jakarta."

"One in Japan, one in Indochina, and one in the Malay Archipelago, right?" Cheng Zifu said after recalling the geographical location.

"Yes." Xu Qing nodded, and then continued, "The performance problem can be solved in this way. Now there is another important issue, which is the live broadcast effect."

"Live broadcast effect? ​​You don't have to worry about this, we can technically achieve a better live broadcast effect." Cheng Zifu said immediately after hearing Xu Qing's words.

"What I'm talking about are not all technical issues. Mr. Cheng, you are in charge of operations. What do you think is the greatest pleasure of online live streaming?" Xu Qing shook his head and said.

"Rich and colorful content, as well as real-time interaction between the host and the audience." Cheng Zifu said without much thought.

"Yes, we have just solved the content problem, and what we need to solve now is real-time interaction." Xu Qing said, tapping the notebook with a pen to emphasize the importance of this issue.

Then, he continued: "If we regard the Wanzi Group as the anchor of this live concert, then how do they interact with the audience?"

"Add an interactive link?" Cheng Zifu thought for a while and then said.

"Of course, interactive links need to be added. The key is what kind of links should be added for interaction. Of course, before considering this issue, I think we need to consider other interactivity.

In addition to the real-time interaction between the host and the audience, the real-time interaction between the audience is also one of the fun.

So, if you want to make the effect of global live broadcast better, you must consider three interactivity.

The first one is the interaction between the meatball group and the online audience.

The second one is the interactivity of online audiences from different countries.

Third, the interaction between live audiences and online audiences.

Of course, there is also an implicit issue of interactivity, which is the interactivity between the audience and the ball dumplings." Xu Qing said.

"Wait, wait, wait, among these four interactions, the interaction with the audience at the concert is the easiest to solve. After all, they are face to face, so there is nothing difficult to interact with.

The third problem can be easily solved, for example, by setting up several screens at the scene so that the audience can see the comments and comments in the live broadcast room.

It doesn't even matter if the live audience and the online audience don't need to interact. After all, the live audience is here, and their main goal is to get the meatballs.

But, what do you mean by the second interactive nature of audiences from different countries you just mentioned?" Cheng Zifu asked doubtfully while recording several interactive issues raised by Xu Qing.

"Mr. Cheng, I don't know much about technical issues, but I'm thinking that since our global live broadcast is for global audiences, it's impossible for all these audiences to be crowded into one server, right?" Xu Qing said to

Cheng Zifu asked.

After Cheng Zifu heard this question, he immediately waved his hand and said: "This is not to obey...that Teacher Xu, it is definitely impossible for them to all be squeezed together.

Let me explain it to you in layman's terms. We say it is a global live broadcast, but the signal source for watching the program in different countries must be local.

Live broadcast is different from other information exchanges. If the whole world is broadcast live on one line, the pressure on our live content to be pushed and the audience to watch the live broadcast will be too great.

Moreover, each country’s internet speed is different.”

"Can I understand that when people from different countries watch the live broadcast, there is a high probability that the other viewers in the live broadcast room can only be people from their own countries." Xu Qing asked.

"It's understandable, but there shouldn't be any problem with this. After all, some global live broadcasts of some events are now being streamed through channels in different countries." Cheng Zifu said with some confusion.

"That's the problem. If we want to have fun with our live broadcast, we can't do this.

The interaction between viewers from different countries is very important, as it is related to the specific feelings of the online viewers towards this live broadcast.

Let me give you an example, if when watching a live broadcast, all the online comments are in Chinese, then for Chinese viewers, what is the difference between this and watching a domestic live broadcast?

But if during the live broadcast, there are not only Chinese barrages, but also barrages in other countries' languages, the feeling of global live broadcast will come instantly.

Do you understand what I mean when I use this metaphor?" Xu Qing looked at Cheng Zifu and asked.
To be continued...
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