Wang Xiaoming's new stall has been reopened, and the eye-catching advertising strips have been erected.

Chinese kimchi, free tasting.

It's our own country's kimchi

Can taste it for free

Things that don’t have money are always particularly attractive, so as soon as the signboard was hung, it immediately attracted the attention of a large number of pedestrians, and a group of people had spontaneously surrounded them.

At Wang Xiaoming's stall, small pickles of kimchi have been prepared. Each pickle is filled with a disposable cup the size of a wine glass. The amount of kimchi in it is also very small, just to taste the taste.

At first, Wang Xiaoming thought of sending toothpicks directly, and everyone put the toothpick in and ate it by himself, but then he thought that it would definitely not work. First, it was not very hygienic, and second, they asked them to do it themselves, and they had to let go of their stomachs and eat.

So Wang Xiaoming came up with the idea of ​​filling kimchi with a small cup.

Put a little kimchi in each small cup to taste the taste, but you must not enjoy it.

In addition to these small cups, there are also some small bowls on the counter, which are five times the size of the cup. However, these small bowls are sold for money. There are price tags next to the small bowl, and the taste price is 10 yuan per serving.

These kimchi are also classified. The main ingredients are assorted kimchi. Assorted kimchi is a hodgepodge. There are a little bit of everything and you can taste various flavors. The other flavors are divided into categories, such as cabbage, cucumber, apple, etc.

There are more than a dozen varieties of kimchi. Each type of kimchi has a completely different taste due to the different raw materials.

Hey, try the free kimchi and try the taste.

Wow, this kimchi tastes really good, it's really from our country

It must be from our country, you can tell by the taste. There is nothing strange about this. With five thousand years of history, can't we make kimchi yet?

It’s true that the taste of this kimchi is really delicious, so give me a bowl.

Give me a bowl, I want assorted ones.

I'll have a bowl of apples, I like the flavor of apples.

What I want is cucumber, but the cucumber is delicious.

Oh, I regret it. What kimchi I just ate? There is no way to compare with this kimchi.

This is right. I just said that Korean kimchi is delicious, but compared with this kimchi, Korean kimchi has no taste.

It’s true. You are not afraid of not knowing the goods, but you are afraid of comparing the goods. If you compare the taste, you will get it.

I will never eat Korean kimchi again. If you want to eat, eat our own country's kimchi. The boss will give me ten bowls of assorted kimchi.

When it comes to the price, Wang Xiaoming sells it very expensive because the raw materials are not expensive, but after being made into kimchi, the price immediately increased by dozens of times.

A small bowl of kimchi for ten yuan is not too much, it will not exceed one or two. The portion of ten bowls is almost one pound, which means that the price of one pound is about one hundred yuan, which is very expensive.

However, this price did not scare customers. Not only did it not scare, but no one also felt it was expensive. This is a kind of contrast between people's subconscious mind.

Because the price of Korean kimchi is not cheap, and Wang Xiaoming's kimchi is not sold according to weight, but is sold in portions. It does not subjectively give people a sense of expensiveness.

This is also a business strategy.

On the other hand, if it is not sold for ten yuan per serving, but for one hundred yuan per pound. No, let alone one hundred yuan per pound, even if it is sold for fifty yuan per pound, it will be said to be expensive and unacceptable.

Wang Xiaoming's kimchi business became popular, and then he launched a noodle mixing business, which costs 20 yuan per serving, which is also a try-out price and very small portions.

These noodles are also made of ramen. They are just cooked and placed in cold water to cool quickly. When you want to eat, add kimchi and stir it, and it becomes noodles.

When selling kimchi and noodles, leaflets were constantly issued at the stalls. In addition to introducing kimchi and noodles, the leaflets also focused on ramen and also stated the location of the ramen stalls.

Although the place is a bit remote, people who like to eat ramen will definitely go there.

This is also Wang Xiaoming's little trick to promote his ramen business.

Although the food festival has some restrictions on publicity, it is impossible not to let people distribute flyers at their own stalls.

With the popularity of kimchi business at Wang Xiaoming's stall, Yunshang's Korean kimchi business plummeted.

Especially those who have already eaten Wang Xiaoming's kimchi, they even said that they had suffered a great loss, so why did they eat Korean kimchi?

Li Zhixiang didn't care much about the matter of the stall. He just needed to grasp the general direction. The specific matters would naturally be handed over to the people below for disposal. Otherwise, what would they do if they were asked to do so.

After getting the stall done and the business was on track, Li Zhixiang drove away and went to talk about the store.

Participating in the food festival is just the first step for their Yunshang Korean kimchi to layout Hangzhou, and it is just to gain fame. To truly establish a foothold in Hangzhou, it still needs to start a store. What Li Zhixiang is doing now is to negotiate the store.

Although the Food Festival can make money, that little money is not in Li Zhixiang's eyes. What he values ​​more is the promotion effect of the Food Festival, which can win reputation for their company's kimchi.

For a food company, reputation is extremely important, and a good reputation is conducive to the company's development.

Just as Li Zhixiang was negotiating the store affairs, his cell phone suddenly rang.

Manager Li is in trouble.

What happened to Li Zhixiang frowned slightly.

Manager Li is like this. Do you still remember the guy who snatched the stall by us this morning?

You mean the guy who sells ramen

Yes, it was the one who sold ramen. I don’t know what happened. I shared the rent with the stall owner who sold milk tea diagonally opposite us. Each person occupied half of the place. Moreover, what this guy sold was nothing else, but also kimchi.

Li Zhixiang said unhappily: It is his freedom to disturb me for this reason that I want to sell kimchi. Besides, with the taste of our Yunshang kimchi, we are not afraid of anyone's competition at all. If he wants to sell kimchi, you can let him sell it casually.

On the other end of the phone, the young man who was calling was already full of worry. He opened his mouth, really didn't know how to explain it.

Could it be that other people's kimchi is better than ours? Our kimchi business can't beat other people's kimchi business
Chapter completed!