Chapter 358 Douyin fans 50 million

Author: There is no wine on the table

Chapter 358 Douyin fans 50 million

Live broadcast duration: 5 hours and 50 minutes

Number of views: 70.028 million

Peak popularity: 1.551 million

Average popularity: 768,000

Average price per customer: 93.3 yuan

Conversion rate: 6.7%

Total sales: 437.752 million

The above is the overall data of today’s live broadcast.

The audience still exceeded 70 million, the peak popularity has declined, and the average popularity has remained almost unchanged... The popularity data has basically stabilized.

The conversion rate broke through again, reaching 6.7%.

This point proves Li Chuan's previous guess... After Yang Runxin joined, he has indeed broken the bottleneck period of his personal live broadcast career and entered a new stage of development.

The main sign of this stage of development is that his live broadcast conversion rate continues to rise.

How much it can rise in the future is still unclear, but according to the current trend, it can rise to at least 7% or more!

In Li Chuan's view, it is already very good if it can rise to more than 7% and maintain it.

If you are greedy, you can expect 8%.

No more, and he has no hope.

Some people may say, why not pursue 10%?

It's not that Li Chuan doesn't want to pursue it, but that the objective environment is limited.

Douyin is a pan-entertainment mass content platform. Entertainment and content are its foundation and cannot be abandoned or changed.

Once abandoned or changed, Douyin's traffic will inevitably decline significantly, and by then, it will not be far from "death".

This is obvious, and it’s impossible for Douyin’s decision-makers not to know.

Now that they know, they can draw a conclusion: Douyin's basic attributes will not change, and it will always be a pan-entertainment content platform.

On a pan-entertainment content platform, Li Chuan can maintain his extremely high popularity, but based on his extremely high popularity, he cannot increase the conversion rate too high.

Why?

Because the magnitude is too large.

If its size is smaller, and each broadcast is not hundreds of thousands, but tens of thousands, then he can definitely increase the conversion rate even higher.

Let alone 10% or 20%, he can do it!

He can do this now.

For example, he and Yang Runxinxue only sell goods and do not create program effects... This live broadcast style can filter out entertainment traffic, leaving only loyal fans and more accurate shopping traffic. By then, the popularity of his live broadcast room will

It is very likely that the number will fall from hundreds of thousands to tens of thousands.

These tens of thousands of people are all loyal fans and shopping traffic. He doesn't even need to do anything, and the conversion rate will rise steadily.

However, it is impossible for him to do this.

No matter how worthless entertainment traffic is, it can still generate some conversions. As long as the quantity is large enough and the scale is large enough, the value created by entertainment traffic is not necessarily lower than that of shopping traffic.

Moreover, popularity and traffic are the basis of influence.

For Internet celebrities, losing popularity and traffic basically means losing influence.

Li Chuan cannot accept this under any circumstances.

The reason why he can become the "No. 1 sales promotion brother" and "No. 1 in the live broadcast sales promotion industry" is because his super popularity has brought enough influence.

If he loses these, it is impossible for him to maintain his position as the "No. 1 salesman" and "No. 1 in the live broadcast sales industry".

Therefore, his goal is never to simply increase the conversion rate, but to increase the conversion rate while ensuring high popularity.

He has analyzed his live broadcast style, combined with various live broadcast data and the objective restrictions of the Douyin platform, he can roughly deduce a conclusion, that is, on the basis of ensuring high popularity, his conversion rate can be steadily increased to 8%

Around 10% is already the limit, and 10% is absolutely impossible.

It was precisely because he understood this that he did not have excessive expectations for the increase in conversion rate.

The continuous improvement in conversion rate has kept sales at a very high level.

This live broadcast sold 437.752 million, ranking second in Li Chuan's live broadcast career, which can be regarded as setting a record.

[Average profit margin: 36.9%]

Total sales were 437.752 million, with an average profit margin of 36.9%, and the calculated profit was... 162 million.

After deducting platform deductions and returns, the final net profit is... 145 million!

The net profit of 145 million also ranks second in Li Chuan's live broadcast career.

Today's live broadcast can be summed up directly with the word "second".

This corresponds to the number of his Douyin fans.

His number of Douyin fans is ranked second, and he is firmly ranked second... The third can't catch up with him, and he can't catch up with the first. This is basically the situation.

Of course, there are also some surprises in the middle.

Today's live broadcast brought a surprise... His number of Douyin fans exceeded 50 million!

Since he and Yang Runxin combined to live broadcast, the popularity of the live broadcast room has reached a peak.

Three consecutive live broadcasts, each with more than 70 million viewers.

Before that, he was broadcasting live alone, and the audience basically maintained at 40 to 50 million.

With 40 to 50 million views, he can probably gain 6 to 7 million followers.

Now, with 20 to 30 million more viewers, his fan base has naturally increased a lot.

In the previous two live broadcasts, the first live broadcast increased by one million, and the second live broadcast increased by more than 800,000.

Before today's live broadcast, his number of Douyin fans had risen to 49.405 million.

After today's live broadcast, his number of Douyin followers increased by more than 700,000, reaching 50.137 million, successfully breaking through the 50 million mark!

The number of Douyin fans has exceeded 50 million, which is considered an amazing achievement.

Wang Chengyong and others were well prepared. After the live broadcast, they pushed up a large cake with "50 million" written on it, and it also came with a dozen fireworks and cannons.

Li Chuan felt helpless, but facing the enthusiastic employees, he could only passively cater to them and participate in the celebration ceremony.

However, because he was not in high spirits, the celebration ceremony only lasted less than ten minutes and ended.

The cake was given to the employees to share, and he also ate a little.

He carried a small plate of cake and went to the center console, eating and checking the data.

After reviewing the data, the cake is almost eaten.

He arranged for everyone to clean up briefly, and then summoned Wang Chengyong, Yang Runxin and others to hold a review meeting.

The review meeting ended, it was already past one in the morning.

After everyone in the company got off work, Li Chuan drove back to Taohuayuan Villa alone.

He has not been back to Taohuayuan Villa for a long time. Cheng Lulu can hardly bear it and sends him WeChat messages and calls every day.

He himself was a little unable to bear it. After working for so long, he was really a little tired. Now that he had time, he wanted to go back and enjoy it.

At half past one in the morning, he returned to Taohuayuan Villa.

Cheng Lulu was already asleep at this time.

He didn't wake the other party up and walked into the bathroom alone, wanting to take a comfortable bath.

However, he had just soaked for less than five minutes when Cheng Lulu woke up.

When Cheng Lulu woke up and realized it was him, she rushed in directly.

Ever since, his wish to take a bath was shattered.

With the addition of women, a "battle" is inevitable.

…

When I woke up the next day, it was already noon.

Li Chuan got up in his pajamas, went downstairs, and had "breakfast".

After eating, he hugged Cheng Lulu and went to the entertainment room to watch a movie.

After watching the movie, he went to the e-sports room on the third floor and played a few games... Cheng Lulu accompanied him throughout the whole process, lying on top of him and feeding him fruits.

During this period, he couldn't hold back and pulled Cheng Lulu to start a "battle" in the e-sports room.

The "battle" is over and continue playing the game.

After the game was finished, it was already evening.

Li Chuan went to the first floor to have dinner, then returned to the bedroom, lay on the bed, and asked Cheng Lulu to massage him.

Cheng Lulu was very dishonest and kept trying to tease him.

Initially, he was a little tired and didn't want to pay attention, but after Cheng Lulu's repeated teasing, he finally pounced on her.
To be continued...