Chapter 406 "Excellent Promotion" is online!

Author: No wine on the table

Chapter 406 "Excellent Promotion" is online!

On the last day of May, Li Chuan received two more good news.

The first good news is that the "Master Supply" APP has been developed and the test has been completed.

What is "providing experts"?

"Experts from Experts" is the APP that was previously proposed by Jiang Zeyu and Li Chuan, which was specially designed for the "Sanmu Series" own supply chain.

This APP has been developed for nearly two months, and Li Chuan and Jiang Zeyu have been paying close attention.

During this period, they held several meetings to adjust and improve various details and related matters of the APP. One of the tasks is to name the APP.

They started from the end of April and selected names for the APP through various channels. They were busy for nearly half a month before finally confirming.

Although the name "Master's Gift" sounds simple and not very nice, it has been repeatedly discussed and verified.

As a commercial APP, the name needs to take into account market factors and meet future development needs.

How can it be considered in line with future development needs?

As we all know, APP itself is not valuable. What is really valuable is users and corresponding data.

The process of APP expanding users is promotion.

Promotion work is the hardest to do, and often the most expensive one.

Nowadays, the cost of acquiring customers of APPs is getting higher and higher. In the past, it only costs a few cents or a few dollars, but now it costs dozens or a few hundred.

The increase in customer acquisition costs will inevitably lead to an increase in promotion costs. If it continues, the funds required will be calculated in a large amount, hundreds of millions or billions of dollars, and some may cost hundreds of billions!

Many entrepreneurial Internet companies do not have so much money and cannot find anyone to invest in, so they are exhausted in the end.

The "Sanmu Group" is rich, and it is not a problem to spend hundreds of millions and tens of billions to promote it, but Li Chuan doesn't want to spend so much money.

His idea is to save as much as possible and strive to promote the APP at the lowest cost.

To do this, some preparations must be done.

There are many preparations, and one of the most important points is to have a good name.

The so-called "good name" does not mean that it sounds nice, but that it must be concise and straightforward enough, so that most people can know what it does when they see this name.

Such a "good name" can greatly reduce the promotion cost, and it will be twice the result with half the effort when operating it later.

Some people don’t like to do this. They like to find inspiration from ancient poems and various popular elements, and give their products or brands a very high-end name.

Although such a name is unique, it can easily cause a problem, that is, many people don’t know what it is for after seeing this name.

If others don’t know what they are doing, you need to explain to others. It doesn’t matter if you explain one or two, but if you put the scope across the country and even the whole world, the price you will have to pay is quite terrifying.

This alone can kill countless entrepreneurial Internet companies.

Of course, there are also names that sound very good and high-end, and can also let most people know what it is for. However, this kind of name is very rare and most people cannot imagine.

Li Chuan and the others did not expect that they were both nice and advanced, and that most people could know what it was for. In desperation, they chose the path of "concise and straightforward".

The name "Master's Gift" has achieved its ultimate goal in this regard.

The word "expert" represents the main user group of the APP... This APP is made and is recommended for the hosts who sell goods. The hosts who sell goods also belong to the category of "experts" in a broad sense.

There is no problem with being called a "master".

The word "supply" represents the supply chain... Those who do better business hosts basically know the importance of the supply chain. They are directly named after "supply chain", which can greatly arouse their interest.

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The result of two simple meanings is very good when combined.

Li Chuan has investigated many times. After hearing this name, most people know that it is a supply chain for the hosts who are selling goods.

If you can do this, it's basically enough.

The name "Master's Gift" was determined in mid-May.

After confirmation, the APP has also been developed.

After the development is completed, tests will be conducted according to the established process.

A group of people worked overtime to test for half a month and finally completed all the processes on the last day of May.

Li Chuan learned about this news at around 3 pm.

At that time, he was communicating his "experience" with Cheng Lulu in bed.

Cheng Lulu's sleep coaxing skills are becoming more and more sophisticated now.

He enjoyed it all night last night, but woke up this morning and was still a little unsatisfied.

So, he spent the whole day in the Taohuayuan villa today and was still not at work until the afternoon.

Originally, he had planned to "take a day off" today, but unexpectedly, the development department suddenly called him and said that the "Master Supply" APP test was completed.

The "Master Provision" APP is very important. After hearing this, he immediately gave up the idea of ​​"taking a day off" and prepared to drive to the company.

Cheng Lulu was unwilling to do so, so she acted coquettishly on him and tried to keep him, but he taught her a good lesson.

Cheng Lulu has now developed into a vixen, and she is trying to keep him by her every day... The sleep-coaxing technique was born.

He also understood this in his heart, but he was not disgusted, but enjoyed it.

In his opinion, as a rich man, he should enjoy such a life. If not, what's the point of making money?

Cheng Lulu is the right appetite for him.

He was so happy that he bought a car for Cheng Lulu.

BMW X4, white, xDrive30iM sports suit, all series high-end, with a landing price of 636,000.

Originally, Li Chuan wanted to buy a small sports car for Cheng Lulu, but Cheng Lulu said that she didn't like sports cars and liked SUVs.

Li Chuan went online to study it and finally selected this BMW X4.

A car worth hundreds of thousands is nothing to him.

Cheng Lulu has been with him for so long. She used to be a big girl in the yellow flower, but now she is willing to bother to please him. He has to make some compensation no matter what.

However, compensation is limited to money and the amount cannot be too large.

If Cheng Lulu had more excessive thoughts, he would not agree.

For example, at present, Cheng Lulu actually wants to delay his important work. If he doesn't teach a lesson, he might even make a mistake in the future.

He wanted to prevent problems before they happened, so he was quite ruthless.

Of course, the "start" here does not mean hitting people.

Li Chuan doesn't like to hit women, and Cheng Lulu didn't make any big mistakes and didn't need to hit people.

What he called "learning" was to curse, scold him hard.

After cursing, Cheng Lulu cried loudly.

However, she was smart. Even if she cried, she did not pretend to be wronged. Instead, she apologized sincerely and kept saying that she was wrong.

Seeing that she was sincere, Li Chuan didn't say anything else.

He arrived at the company at around 3:30 pm.

When he went to the development department, he checked the test results in detail. After confirming that there were no problems, he announced that the "Teacher Supply" APP was officially launched.

The official launch of the "Ta Renshuo" APP marks the ushering in a new stage of development.

Previously, the "Sanmu Series" was mainly live broadcast, and its business mainly revolved around the hosts who carried goods. After the "Ta Renshu" APP was launched, the focus of the "Sanmu Series" will gradually shift to the supply chain, and with the

As time goes by, the status of the supply chain will become higher and higher. When it develops to a certain extent, the "Sanmu Group" will completely transform into an e-commerce group dominated by supply chains and supplemented by live streaming.

This is of great significance.

At around 8 o'clock in the evening, Li Chuan finished supper and sat on the chair and thought about it, thinking that he should tell Jiang Zeyu the news.

So he took out his cell phone and called Jiang Zeyu.

As a result, he called and he learned another good news.

Yesterday afternoon, after the meeting on "rules and regulations", Jiang Zeyu found the Legal Affairs Department and asked the other party to issue him a acquisition contract.

This acquisition contract is of course aimed at Wenlan Culture.

Li Chuan has decided to spend 150 million to buy Wen Lan Culture, and Jiang Zeyu, as the executor, must take action.

He plans to get out the acquisition contract first, and go to Wenlan Culture tomorrow and directly find Shouweida to sign.

At around 6:30 pm, the acquisition contract was released.

He checked it and confirmed that there was no problem, and then formulated another negotiation plan.

The next morning, he took the investment department and the legal department to Shanghai on the company's Coaster.

When he came to Wen Lan Culture, he put the contract in front of Shou Weida without saying a word.
To be continued...