The meeting Zhou Ming gave Zhang Hai and his friends to the end in less than an hour. Although it didn't last long, it gave everyone a shocking feeling because Zhou Ming popularized the concept of lending and purchasing for them.

Of course there is no doubt about this concept to be placed twenty years later. At that time, the streets were filled with installments. Many student parties wanted to pursue branded mobile phones and computers, and most of them paid in installments. But in 1996, the situation was not completely different. Although credit cards were introduced into China as early as the early stage of reform and opening up, it was not until the previous year that China Merchants Bank and Nan Development launched a truly standard credit card.

In this era when even credit cards are new, Zhou Ming’s loans and installments proposed by him were even more eye-catching to buy a computer, but at the same time they were also doubtful about Zhou Ming’s method.

You know, even now, many people still think that bank loans are the usury loans of landlords and old money in the past. If you want to buy a house with a loan, it is impossible to buy a house. People always have to have a home to live in, but it is hard to say about computers. Will someone be willing to borrow thousands of yuan to buy this thing?

Zhou Ming's answer to this is very direct: "The concept has been progressing from generation to generation. If you don't promote it, you will never know whether the public can accept it. Just like when a mortgage was proposed ten years ago, it cannot be accepted by most people. But now, mortgage loans are not so common, but at least the public has accepted it. Even the country has prepared to legislate to standardize mortgage loans, right?"

Zhou Ming also said: "And more importantly, we are not going to sell computers to everyone, but to those who need computers. Do you understand what I mean?"

Those who can sit here today are all top businessmen. How could they not understand Zhou Ming’s meaning?

In this era, any computer need to use either wealthy and needy families in the city or college students in schools. These people are open-minded and have a strong ability to accept new ideas. Then Zhou Ming's meaning is very simple. Even if most people in society cannot understand the behavior of buying computers with loans, as long as computer consumers can accept it, that's fine.

"If the future group will adopt a large channel for the acquisition of various computer companies and channel dealers, then we focus on individual consumers and are taking a small channel for the acquisition of small channels."

Zhou Ming finally said: "Maybe we can't compare to them in the short term, but as long as we stabilize our small channel market and slowly accumulate reputation, we may not be able to counterattack and eat up their big channels."

However, for Zhang Hai, what he admired Zhou Ming the most was not these advanced concepts. He knew that Zhou Ming had been abroad for six years and was so developed abroad, so it was not uncommon for him to bring back some advanced concepts; what Zhang Hai admired the most was Zhou Ming's control of the company's positioning.

There is a shortage of strengths and strengths. No company is omnipotent. If you can handle all business and markets, the most important thing is to find your own position and then start from your own position to do things.

Zhang Hai went to sea for half his life to do business, and saw too many companies that killed him by making a hammer and stick. It is precisely for this reason that Zhang Hai was actually a little worried before. He was worried that Zhou Ming would be young and energetic and would blindly compete with the Future Group in all aspects. They wanted to lower the price and follow them. They followed the channels and sent a large number of sales personnel to the unit.

open

The sea is not afraid of business wars, nor is it afraid of competing with future groups, but is afraid of its unclear positioning and unclear business goals. It is not possible to follow others like a headless fly.

It's like in school, when you see a top student who is not only good at basic cultural courses, but also good at piano, guitar and flute, and can sing opera from time to time. You envy other people's talents, and you also learn them the same way. As a result, you must be greedy and unable to eat them well. Not only did you not learn art well, but you also left behind basic cultural courses.

But Zhou Ming gave him a big surprise. From the beginning, he had a clear positioning. They were ready to avoid the group's absolute advantage in channels in the future and switch to the retail market. They also had a complete and feasible marketing strategy, which made Zhang Hai full of confidence.

After the meeting, everyone else left first and went back to prepare, but Zhang Hai was kept by Zhou Ming.

"Mr. Zhang, I know that you have devoted all your energy and effort to the spaceship company, but the marketing strategies in the market are prioritized. I also hope you can understand the breakthrough from the retail direction." Zhou Ming said to Zhang Hai.

Zhang Hai nodded repeatedly: "I can understand, and I think Mr. Zhou Ming's decision is particularly good! Whether it is the positioning of the spaceship computer, the retail sales, or the marketing strategy of taking the computer home with a hundred yuan, it is very good!"

Faced with Zhang Hai's continuous praise, Zhou Ming was a little surprised, because he was originally worried that Zhang Hai would not accept the retail strategy, so he even prepared a lot of explanations for this, but he did not expect that he did not say anything at all, but received such strong support from Zhang Hai.

With Zhou Ming's current perspective, he can certainly see that Zhang Hai's support is from the heart. It seems that he is a bit underestimating the entrepreneurs of this era.

"Since you support me so much, it's naturally great. But I have only put forward an idea for this marketing strategy, including specific implementation plans and docking with banks, but you need to coordinate with the dealers below. I need you to finalize a date for me as soon as possible, so that we can get the advertisements out." Zhou Ming said to him.

Zhang Hai nodded to express his understanding. He had no dissatisfaction with Zhou Ming. After all, if Zhou Ming had to do anything, what would he, the chairman, do?

Zhou Ming also said: "And although we are launching installment payment business now, it does not mean that I have locked myself in the retail personal computer field. We can still take two steps apart and become a big customer."

If Zhou Ming said this before the meeting, Zhang Hai would be very worried, but now Zhang Hai is looking forward to what Zhou Ming can do.

However, Zhou Ming did not say it directly, but asked a question first: "Internet cafe, I don't know if you have ever heard of this thing."

Zhang Hai frowned and thought, "I seem to have heard of it. It's the kind of place where you connect to the game computer room, and under the banner of electronic computer training classes outside, and close the door inside to play games for young people and students, right?"

Zhou Ming scratched his head. To be honest, this seems to be a little different from the Internet cafe he remembers, but Zhou Ming has forgotten what the Internet cafe was like when he was young. As for now, he has money and just needs to buy a computer, so he doesn't need to go to the Internet cafe anymore. He really doesn't know what the Internet cafe looks like.

"It can't be said that this is the case, after all, now the Internet

The bar is still in its infancy, and it is normal to have chaotic management, but I believe that in the future, Internet cafes will be the mainstream of development.”

Zhou Ming then explained to Zhang Hai: "Because no matter whether we reduce the price or launch the computer loan installment business, the price of computers is still too expensive for ordinary people, and the computer currently has too few functions to develop, which is unnecessary for most people. Therefore, for many people, especially young people, they want to experience the use of computers, whether they play games or use other functions, going to Internet cafes is the most suitable."

Zhou Ming continued: "And for us, Internet cafes are also better customers, because opening Internet cafes generally does not only have one or two computers, but fewer than a dozen, which is much more efficient than retail in the computer city."

Zhang Hai is worthy of being an excellent businessman selected by Zhou Ming. He immediately realized Zhou Ming’s plan after hearing Zhou Ming say this: “So Mr. Zhou Ming, do you hope we will add a little more preferential policies for Internet cafe owners?”

Zhou Ming wanted to applaud Zhang Hai, and chatting with smart people was refreshing: "We are going to introduce this policy, including installment payment services like personal computers, as well as old computer recycling services and trade-in services, etc. This can reduce the burden on Internet cafe owners and allow more people to invest in the Internet cafe industry. In turn, it can also promote the sales of spaceship computers. It is an act that can cultivate the market by killing multiple shots."

However, after hearing Zhou Ming's words, Zhang Hai first applauded Zhou Ming: "This is such a genius idea. Mr. Zhou Ming, you are so smart! If it were me, I would definitely not notice that there are still Internet cafes, and I would not think of using the characteristics of Internet cafes to in turn drive up the sales of our own computers."

Zhang Hai also said: "And computer recycling and trade-in with old is also a genius idea. After all, Internet cafe owners are mainly business-oriented and do not all want new machines. The price difference between old machines and new machines will be easier for Internet cafe owners to accept."

Zhang Hai became more and more excited as he spoke: "Mr. Zhou Ming, please rest assured. I will implement this matter soon and promote it to each level of dealers as soon as possible!"

Zhou Ming patted Zhang Hai on the shoulder and said to him: "I know that Mr. Zhang has been very tired in various things recently, but these things must be implemented as soon as possible. After all, compared with the future, we are in a stage of weakening latecomer. Every step we take is to seize food from the tiger's mouth, so we must move quickly!"

Zhang Hai also nodded to Zhou Ming solemnly, and finally he said excitedly: "I am really very glad that I can start a business with Mr. Zhou Ming. This feeling is really great. No matter how much advantage the Future Group and Liu Lizhi have, I believe that Mr. Zhou Ming, you can beat them!"

Leaving these words, Zhang Hai left happily, leaving Zhou Ming a little stunned.

Zhou Ming turned around and looked at Su Han who was giggling at her side, and asked a little confusedly: "Have I just accepted a crazy fan like this?"

Su Han smiled and said, "What else? Zhou Ming, you don't know how to be low-key. If you always express such advanced business ideas and vision, don't they admire you!"

Zhou Ming was also helpless about this: I also want to be low-key, but I am a reborn person and have become accustomed to some knowledge. Is it a business opportunity that casually says, and I am also blamed?
Chapter completed!