Chapter eight hundred and seventy fifth hand-to-hand combat
After finishing Liu Lizhi's reprimand, Yang Fangyuan started to arrange the arrangements according to Liu Lizhi's idea when he returned, and then returned to his general manager's office and lay on the sofa in a daze.
It’s not how unreasonable Liu Lizhi’s request is or how difficult it is to do so. In the future, as the largest computer sales company in China, the retail of the group itself is part of their business channels, not to mention that many dealers in Zhongguancun were simply discussed by Yang Fangyuan. Now Liu Lizhi’s request is just to make Yang Fangyuan rejoin his old career, and there will be no difficult or difficult problems at all.
What puzzled Yang Fangyuan was Liu Lizhi's attitude, because in his opinion, Zhou Ming took his spaceship computer to jump up and down in Zhongguancun, deliberately attracting their attention and attracting them to the retail channel duel.
According to Yang Fangyuan's idea, I ignored him at this time and let him slowly do his retail. Now people's living standards are so high, and the role of computers is so great. There are only a few people who need to buy computers. Although the spaceship computers are now booming in installments, they are just fishing and killing chickens to get eggs. It will not last long. Computers can only last long by relying on institutions and other units.
So I just need to hold this channel and wait for my opponent to make a mistake, but Liu Lizhi insisted on fighting against his opponent in the retail market to the death.
Originally, the chairman's order was just needed to follow the orders, but after thinking about it carefully, Yang Fangyuan felt more and more that the chairman's order might have profound meaning.
Or he was worried about the popularity of spaceship computers, so that Zhou Ming could use it to attract more capital to enter the market and kidnap financial capital to do things for him on his chariot; or he was worried about Zhou Ming deliberately speculating on expanding traffic, using retail to influence channels, and leveraging his own corners; or the market in the country was too big, and he was exhausted because of the previous price war and could not support long-term confrontation, so he had to clear his opponents out with a thunderous momentum to ensure his own market.
How could he allow others to snore on the side of the bed? Through this sentence, Yang Fangyuan felt that his last thought should be more credible.
Dongdongdongdongdongdong!
Suddenly the office door was knocked, Yang Fangyuan was excited and sat up. He rubbed his face with both hands. No matter what the reason, since he had done this now, let's find a way to take down the market in Zhongguancun first.
He asked people outside to come in, and he was the vice president in charge of marketing, with his surname Zhou.
"Vice President Zhou, has Zhongguancun arranged it so quickly? Then we need to formulate a marketing campaign as soon as possible to stimulate the market." Yang Fangyuan said.
Vice President Zhou shook his head a little annoyed and said, "Mr. Yang, let's talk to the chairman. Don't waste time in the retail market. Make every effort to attack the channel market. I promise that the group's future computer sales will exceed one million mark next year!"
Yang Fangyuan remained silent: "So that means you haven't done it yet in Zhongguancun?"
"If you can't do it well, those dealers have collected the benefits of spaceship computers. They also have installment purchases. What can we use to compete with them?" Vice President Zhou said angrily.
Yang Fangyuan sat there calmly: "Vice President Zhou, are you also an old man from the Future Group? I first entered the Future Group and you were even my master!"
Vice President Zhou was stunned for a moment, not understanding why Yang Fangyuan suddenly mentioned this.
But immediately afterwards, Yang Fangyuan's temperament
He became more and more fierce: "At that time, you took me to Zhongguancun to go to the market. We almost went to talk to the shop owners one by one to talk to various kickbacks and leisure, but now? You actually told me that because the other party gave me benefits and the other party bought them in installments, would we have to admit defeat? Then what business is there for us? How good is it to go back early to sell sweet potatoes?"
After a pause, Yang Fangyuan continued: "So now, no matter what the problem is, we must stick to it. If the spaceship computer has given benefits, we will give more. They have purchased installment purchases, and we can also contact the bank. Hasn't President Min been in need of financial products recently? We can't give him a big gift."
Yang Fangyuan's words were undoubtedly an unchangeable order. Vice President Zhou understood Yang Fangyuan's attitude. He then left the office and took Zhongguancun down no matter what. At the very least, he had to compete with the spaceship computer. Otherwise, Tian would know what Yang Fangyuan would do, as a lunatic.
After leaving Yang Fangyuan's office, Vice President Zhou immediately held a plenary meeting of the marketing department. At the meeting, Vice President Zhou issued a deadly order to the entire marketing department, asking them to find ways to increase sales in retail channels.
These salespeople had no choice but to go to Zhongguancun and sell them one by one.
Of course, at the same time, Yang Fangyuan was not idle either. He made an appointment with a bank president for dinner tonight. Yang Fangyuan was about to talk about computer installment purchases. Otherwise, if there were installment purchases on the spaceship computer and he didn't have one, it would be a loss.
The group chairman Liu Lizhi also did not become a hand-off manager. He met with several bosses from Zhongguancun Computer City, hoping that they could help clean up the spaceship computers that entered the computer city.
These bosses are also very smart people. How could they not know that the spaceship computers were incredible during this period, and they also knew the grudges between Zhou Ming and the Future Group. Therefore, they all said that they were doing business and could not drive customers out, and they could not stipulate what these stores could only sell. At most, they would tell these store owners privately, that's all.
In fact, Liu Lizhi did not expect these bosses to do anything. As long as they compete with Zhou Ming, they would not take sides. He had other ways to deal with the spaceship computer.
Three days later, Liu Lizhi held another dinner. This time he invited leaders from Zhongguancun's industrial and commercial, price and fire protection departments to have dinner. At the dinner table, Liu Lizhi directly reported the spaceship computers, including their malicious competition, as well as fire hazards in warehousing, etc.
Compared with the bosses in Zhongguancun, the news about these officials was significantly lagging behind, or they were originally afraid of the Liu family and didn't care about the spaceship computer at all. Therefore, after Liu Lizhi's dinner, these departments began to conduct a series of investigations on the spaceship computer.
The situation of the spaceship computer suddenly became very bad. This is not that there is really a big problem with the spaceship computer, but just checking it tirelessly is a headache-inducing thing in itself.
Since they decided to cause trouble in the capital Yanjing, Zhou Ming and Cao Jianning came to Yanjing together, and these actions of the Future Group naturally came to Zhou Ming and Cao Jianning as soon as possible.
Cao Jianning looked disbelief when he received the news. Didn’t he expect Liu Lizhi to cooperate so much? He hooked his fingers slightly, and before he could shout the classic “Come here”, the other party rolled up his sleeves.
"In the past few days, not only are the dealers complaining about the rebates we give. The points are too small, and the industrial and commercial prices and fire departments are also trying hard to investigate us. Although it did not cause us any substantial problems, the computer sales in major computer cities have experienced a serious decline." Zhang Hai, chairman of the spaceship computer, reported to Zhou Ming and Cao Jianning in front of him.
Zhou Ming and Cao Jianning both nodded, and Cao Jianning calmly analyzed: "It is normal for the group to have a strong end in the future and it will have an impact on our computer sales. What we have to do now is to withstand this wave of pressure."
Zhou Mingze said: "Or we can also find ways to start some activities to stimulate the market and stimulate the future group."
Cao Jianning and Zhang Hai both looked at Zhou Ming and looked forward to Zhou Ming giving him a good idea.
"We can encourage consumers who have purchased computers from us to bring their friends to continue to buy by rewarding cash. Don't give too much reward, a few dozen or one hundred is enough." Zhou Ming said.
This method made Cao Jianning and Zhang Hai both shine: It is indeed a good idea to let consumers take care of them!
Now, no matter how it is advertising or something else, it is essentially a means of publicity. No matter how the merchants promote, for ordinary consumers, they always feel that the merchants are boasting, but if consumers spontaneously promote, the situation will be different.
After all, most people don’t know much about computers. They often ask friends when buying computers. Now friends are desperately recommending a certain brand of computers to you and then taking you to the computer city to see them. Then you will make this choice to a large extent.
As for the rewards of dozens or hundreds of dollars, it is all drizzling compared to the cost of advertising.
"This is a fission method. One consumer can spread two or even more friends, and these friends will spread more, so that the current computer retail market can be explored to the greatest extent." Zhou Ming said.
Zhang Hai nodded vigorously and said that he had written it down and would make a formal plan for Zhou Ming as soon as possible.
After setting up a sales model for fission, Zhou Ming also told Zhang Hai not to rush to implement it: "Although the method of fission and growth is very good, we cannot forget that the dealers in the computer city must always maintain these dealers' channels, and Yanjing's after-sales service must also be stepped up to transfer after-sales service from the dealers to our own hands."
This is the result of Zhou Ming's personal inspection in the computer city. In this era, no one paid attention to the concept of after-sales service. Most people bought computers and had problems, they could only go back to find a dealer. However, the attitude and quality of dealers are very different. When they meet a good dealer, it is of course easy to talk about, but if they meet a scoundrel, they can make consumers disgusted for a day.
This different after-sales service brings consumers a brand experience. Therefore, it is better to take it back and do it yourself than to throw it all after-sales to dealers with uncertain qualities.
Dealers are also happy to see this. After all, everyone is open to business. If someone comes back with a computer, it will always affect the business, right? Who knows that it is a consumer's problem, and I thought your computer is not good!
Zhang Hai was also a little confused about the concept of after-sales service, but since Zhou Ming said that, he was right to do so!
"Mr. Zhou Ming, please rest assured. I have already set up the after-sales rack and can be put into operation at any time." Zhang Hai replied.
Chapter completed!