Chapter 886: Liu Lizhi's Strategy
No one is willing to hang eggs on his hair. The control of corporate employees should not be based on fickle human nature, but should rely on standardized systems and the boss's constant supervision.
Therefore, when Zhou Ming heard about the issue of changing subsidies and commissions, he immediately suppressed Zhang Hai. This not only considers the employee's income, but also considers the employee's enthusiasm for work.
After all, it is that subsidies are so much money no matter how much they do. Perhaps in the first time, employees will work hard because of gratitude, but the spaceship store does not plan to close after a few days of opening, but needs to be opened for a long time. As time goes by, the disadvantages of subsidies will gradually be revealed, and it is better to mobilize employees' enthusiasm than commissions.
Although there are recommendations to reward this kind of fission marketing, it doesn’t matter if the sales in specialty stores are a little lazy, but there is no one-time thing in the world. Besides, this is just now. What if the retail market is fully developed through fission marketing?
Of course, the most important thing is to hit Zhang Hai, because if other employees are not doing well, they can just change it. However, as the chairman of the spaceship company, Zhang Hai cannot replace it easily. Zhou Ming can only remind him to pay attention at all times, just like Zhang Hai does every day in the shop inspection.
When Zhou Ming was worried about the store, Liu Lizhi and Future Group, who were also in Yanjing, were not idle either. After a few days of exploration, they even sent someone to experience shopping in the spaceship store, and finally figured out the secret of the popularity of the spaceship store.
"They rely on this method similar to pyramid schemes and this kind of bonus inducement, and then the relatives and friends pass on the way to sell it. They quickly spread their sales market. Even their sales staff do not need to go out to run. Those customers who bought computers will bring their relatives and friends over and help them sell it."
In Liu Lizhi's office, his general manager Yang Fangyuan stood in front of him and reported to him about the situation in the spaceship store.
This fission marketing model cannot be hidden. Most marketing-minded people can understand it at a glance. This is why Zhou Ming and Zhang Hai dared to say this model until a few days before the store was about to open, because this marketing model does not have much technical content.
Liu Lizhi's fingers gently tapped the office desk, his face very serious. Seeing his boss like this, Yang Fangyuan was trembling and dared not speak anymore.
But soon, Liu Lizhi's fingers hitting the table suddenly stopped, and then a smile appeared on his face: "So that's it, Zhou Ming is really very thoughtful!"
Yang Fangyuan then breathed a sigh of relief and said, "Chairman, you are right. That guy Zhou Ming is really tricky. I didn't expect that he could actually think of ways to ask customers to help him promote and sell..."
However, before Yang Fangyuan finished speaking, Liu Lizhi interrupted him and said, "I am not talking about this. Fang Yuan, do you still remember the procurement agreement reached by Zhou Ming and the dealers in Zhongguancun not long ago?"
"Of course I remember, it wasn't that he convinced those dealers through this method..."
Yang Fangyuan didn't finish his words because he suddenly realized something: "Chairman, do you mean?"
Liu Lizhi leaned on the boss's chair and said confidently: "I doubt he is not as simple as persuading those dealers. He is clearly using the low-priced computers we subsidized for stocking up."
In fact, when Zhou Ming started doing this, Liu Lizhi and Yang Fangyuan had doubts. Although computers in the future are indeed very cheap after subsidies, no matter how cheap they are, they are still brand computers. Compared with simple parts, there is still a gap in prices. Not to mention that these electronic products cannot be hoarded, and they must be sold as soon as possible. Otherwise, when the next batch of higher-performance computers come out, the batch of goods will quickly depreciate and be smashed into hands.
Is it so easy for Zhou Minghua to have such a large price to open a specialty store in Zhongguancun for the sake of stability? Obviously not!
The cost of doing this is completely disproportionate to the benefits it can bring. Even if the store does not achieve the ideal traffic, a large number of computers will still be smashed into the hands.
But the problem is that their thinking angle has been deviated from the beginning.
Zhou Ming’s acquisition of future computers in such a large number is not simply to open a store in Zhongguancun safely, but to purchase goods.
This may sound a bit bizarre, but it is very real, because the current domestic chip import channels are almost controlled by the Future Group. Zhou Ming's chip factory has limited production capacity, coupled with the International E-Commerce Center, Supercomputer Center and a large number of orders from all over the country, making it impossible for him to free up his spare time to make parts for the Spaceship Group. After all, a spaceship computer, he and the International E-Commerce Center and other projects like supercomputers are not the same as heavyweight.
As businessmen, Liu Lizhi and Yang Fangyuan are very clear that since your spaceship computer is going to compete with yourself, it is impossible for you to not have enough inventory. You can't compete for sales. As a result, you find that you are out of stock while selling, right? That's a huge blow to the brand.
It is precisely for this reason that Zhou Ming set his mind on his future computer in order to stock up on enough parts.
"This guy Zhou Ming is so cunning! And the dealers in Zhongguancun, they are also a group of people who are tempted by money, and they actually collude with Zhou Ming to cheat us on subsidies!"
Yang Fangyuan cursed hatefully, and then suggested: "Chairman, otherwise we will stop the subsidies from those dealers immediately and we must not let them continue to be so arrogant!"
Liu Lizhi waved his hand and said, "My view is exactly the opposite of you. I think we can increase the subsidy instead."
Yang Fangyuan looked puzzled and didn't understand what the chairman meant. Now he had already understood Zhou Ming's plan? Why didn't he shrink and still provide subsidies? Isn't this an invisible supplier for Zhou Ming?
Regarding Yang Fangyuan's doubts, Liu Lizhi smiled and told him: "Fang Yuan, it seems that you still don't understand the meaning of commercial war confrontation. Confrontation must be confrontation. If we simply expose their conspiracy and intrigue, we will respond in a panic and adjust. Wouldn't we just keep following other people's pace? This is not what I want, I want to be ahead!"
Yang Fangyuan guessed something in a vague way: "So, Chairman, you pretended not to know and asked them to continue to eat our goods. Do you want to slap them to death?"
The market has its capacity limit, and the same is true for companies. No company can play the trick of hoarding endlessly.
Just like the Binhai economic offensive and defensive battle in history, the big capitalists who had just been liberated at that time were somewhat despised by the lifeline of the Binhai economy, and shouted for Binhai economic autonomy, and made extensive income from grain and daily necessities in Binhai, trying to hoard speculation and manipulate prices. Many financial experts who have returned from studying abroad have worked hard for these large capital consortiums, with an aggressive attitude.
But the response of the government is very simple. They don’t understand any financial and economic theories, and they don’t understand those complex charts, but they know one thing: your money is limited. As long as I can always maintain all the supplies on the market, the price will not be able to make waves.
So the official began to mobilize supplies from all over the country to pile them up to Binhai, as if I would make up as much supplies as your consortium eats, and finally broke the capital consortiums like Binhai.
This is what Liu Lizhi has to do now. Don’t you, Zhou Ming, want to use my future computer as a purchase channel? Then I will give it to you. I will give it to you as much as you want, it depends on how much money you have to eat. Anyway, you have a stable supply of parts. Even though the price has been rising recently, no matter how the price of parts rises, there is still a gap compared to finished computers. This is also the confidence that Liu Lizhi dares to provide large amounts of subsidies.
So since Zhou Ming wants to buy my computer so much now, I will sell it to you. Anyway, even if my group subsidies like this in the future, it still makes money. It depends on how much Zhou Ming can buy.
"I am worthy of being the chairman, and what I have considered is too shallow," said Yang Fangyuan.
He admired Liu Lizhi very much and felt that Liu Lizhi had considered it longer-term. He only adjusted his own plan according to changes in the market and competitors, but Liu Lizhi had to take the initiative to guide the market. This is the fundamental difference in vision.
Liu Lizhi smiled and enlightened his general manager: "This is not your problem. After all, you haven't been in your current position for too long, but you think you have to learn to think about problems from the perspective of the overall situation, rather than simply adapting to changes. You need to learn to have a complete perspective."
Yang Fangyuan nodded and said that he would study hard, but he also flattered Liu Lizhi, saying that this is a matter of talent. There is still an essential difference between him and the chairman in this regard.
Liu Lizhi was very happy to be caught off guard by his flattery.
"It's just the chairman. Since we have set such a strategy, we should add parts such as CPU and motherboard. After all, the current consumption is far beyond our original expectations." Yang Fangyuan also said, "Not only that, if possible, I hope there will be some appropriate adjustments in the price."
You should know that in 1995, if you sell 100,000 computers a year, it will be the top domestic sales volume. But who would have thought that because of Zhou Ming's sudden disruption, the future computers will be sold tens of thousands in this month. Their inventory has bottomed out and needs to be replenished.
Moreover, since Liu Lizhi intends to continue subsidies, it is best to make concessions in price, otherwise the group's funds will easily have problems in the future.
Liu Lizhi nodded: "I have written down this matter. I will ask the secretary to book a flight ticket to the United States tomorrow."
Just one short sentence shows Liu Lizhi's determination, but at this time he didn't know what kind of results his decision would lead to today.
Chapter completed!