Chapter 138 Joining the Chain Store
The branches in the provincial capital have good operating results, and their turnover is directly up to the wholesale station in Huangtu County. Because the cost is slightly higher and the profit is relatively weak, the development momentum is quite gratifying and it is showing an upward trend every day.
I am happy, Bai Luoxue is even happier. This branch was built by her, so she feels more accomplished.
In order to encourage her, I specially issued a document to reward 100,000 yuan. She said verbally that I was useless, but she still accepted the bonus with a happy smile.
Whether it is spiritual encouragement or financial reward, Bai Luoxue's entrepreneurial enthusiasm has continued to increase. Although she is now in charge of two branches and one canning factory, she still urges me to open the branch again.
This time she changed her strategy.
The model of opening a branch is different from the method of buying a house directly in Huangtu County, and the method of renting a house in the provincial capital to recruit employees to purchase goods and sell them by themselves, but rather from the method of getting franchise.
She explained the benefits of this marketing model in detail from beginning to end and convinced me.
This is a method of rapid expansion, with low cost and quick results. The most important thing is to save worry. Once done, it is almost like waiting to collect money. The risk is still quite low. Why not do it?
First, plan.
Although Bai Luoxue can plan, in order to reduce her labor intensity and ensure that the planning plan is more perfect, she hired a professional planning company with my insistence. The result proved that I thought the 300,000 yuan plan fee was worth it.
From the establishment of image brands, to the determination of unified store layout and style, to the design of clerk clothing, the unique methods of supply channels, and even the design of the divided model, it is done without any leakage.
The most important thing is advertising promotion.
To add chain franchise stores, I neither advertise on TV nor hype the Internet, but instead look for a partner from my own customer resources. This is equivalent to internal marketing.
The sales situation of wholesale stations was witnessed by those vendors. Giving them a chance to open such a store by themselves is a huge temptation for anyone. The premise is that as long as they have a store.
They are vendors themselves, and the stores are ready-made. In addition to renovating and renovating, they can start officially opening.
Those vendors have become well-deserved store managers. If there are clerks, they will continue to hire them. If there are no clerks, they can decide whether to increase their staff according to sales needs. That is their own business.
What is most beneficial to them is that they don’t need to pay any capital at the beginning of their opening. I will fill them with the goods in the store and set a purchase price, a wholesale price, and a retail price, so that I can try to sell it.
Although I sent them a lot of goods, I didn't charge any money in the early stage. Those store managers did not have financial pressure and could operate with confidence and boldness.
I have a clear mind about my own goods and don’t have to worry about selling them. Even if there are similar products, how can I compare the quality and taste of my goods?
The trial sales period is set for one month. Once the money is made, the store manager will continue to operate. If he doesn’t make money or lose money, the remaining goods are mine, so I send a car to pull it back.
Not only that, from the time I renovated the store until I was transporting the goods, I paid all the losses in the store to the store manager as a result.
I only started to collect money after the store made money. I was not the profit of the branch manager. The contract clearly stipulates that I only need the payment for the purchase of the goods in the store.
When the store manager does not have enough funds, I can pay the goods first and then the goods. I will not pay the goods on delivery until he makes money 100% after paying me. After half a year of operation, it will change to the payment first and then the goods model.
Gradually use my unique goods resources to control the inventory status of the store and thus reduce operating risks.
The advanced preferential conditions make those vendors who are not well-off at hand eager to try it out. It can be said that they can open the store without reinvesting.
The popularity of my two stores is obvious to all. For this reason, I listened to the advice of the planning company and was responsible for Bai Luoxue, who gathered the vendors who were interested in opening franchise stores to visit the site.
The popularity of one store doesn’t mean anything, but the prosperity of another store can always make their already-motivated hearts swell up, and they will be more determined to open a branch.
The location of the franchise store is very important and must not be too dense.
In order to ensure the interests of store managers, there are up to 5 cities such as the provincial capital, including east-west, south-east, north-middle, and at least 10 kilometers apart from the store. This ensures that they can have a surrounding customer base without overlapping each other.
As for the county town, all are exclusively operated, and there is no second one.
These strategies greatly guarantee the interests of franchisees. Even once the plan was launched, vendors signed up one after another, which could be described as their enthusiasm for opening franchise stores.
As the leader of the planner of this matter, Bai Luoxue had to turn off the phone one after another. For a while, she couldn't get it at all. In order to be quiet for a while, she had to turn off the phone.
In order to reduce her workload, I felt even more sorry for her. I asked Xie Qingsong to help with this matter, especially when answering phone calls, I left him with the matter of taking hard work.
In order to get quotas for franchise stores, some vendors will adopt cross-regional operations. They can move from the provincial capital to the county town to open stores, and some even want to expand their operations in other provinces.
I rejected the matter of going to another province.
Bai Luoxue was very puzzled. With such a good momentum, why did I cut off my own way of wealth?
"The food must be eaten one bite at a time, and things must be done one by one. The same is true for opening a franchise store, and it cannot be too rapid. Although the planning plan is perfect and almost impeccable, one thing is uncertainty and not taken into account. People are the ones who run the store, and people are the most difficult to control. If the store manager does not have the ability to operate and rely on his passion and his mind is hot, we will open a store for him. It will really mess up. Not only will the loss of this store, but it will also smash my sign, which will inevitably have a negative impact. It will be difficult to continue to expand."
My guidance is to make steady progress, and once one matures, then start the next one. Stabilize one, build one, help one, and support one. If you don’t do it, you will do it, so that all those who are willing to do their careers with me can truly make money, rather than blooming everywhere like a bustle.
It was a big deal at the beginning, and it was said that it was all over. Wouldn't the money I earned with hard work be wasted?
Before you consider winning, you must first consider losing. This is my business principle.
Without 100% sure, I will not take risks. When I start a business, I am not trying to be short-lived, but want to create a century-old classic. As long as I am here, I will ensure that those stores will last forever.
Chapter completed!