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Chapter 77 Incentive Selling

While the canned fish promotion and sales activities were in full swing, the side dish production line was started.

According to the previous promise, Deputy County Magistrate Huang came again, needless to say, he spoke highly of him.

The raw materials for the side dishes come from the vegetables grown in my space. These alone are simply not enough, so I have to provide vegetables with good quality, such as cucumbers, beans, green peppers, and chili peppers.

The recipe was taught to me by my mother. The packaging is plastic-sealed according to Bai Luoxue's advice, which keeps the cost low.

When Deputy County Magistrate Huang came, we couldn't let him come in vain. He was the first batch to send them off, and the publicity was as usual, and everyone was very happy.

Knowing my style, there is no need to hold a second meeting. The employees have already petitioned one after another. I have to ask Director Wang to post another notice to inform and encourage employees to promote sales according to the previous policy. The activity period is one week. Sales

The salesmen at the office are busy again.

Everything seems to be going according to my plan. The marketing effect of the side dishes is even better than that of canned fish, and orders are coming in one after another.

There are plenty of vegetable raw materials, so I don’t worry about this. The originally designed side dish production line was planned to be produced only during the day, but when I saw the orders, I couldn’t supply them in one shift, so Bai Luoxue suggested changing it to three shifts.

So I convened a special meeting with middle-level and above personnel. The two production lines currently in operation have all been changed to three shifts. The technical department is responsible for the production operation training of workers. Fang Gong and others from Dongfang Company have not left the factory, so they are responsible for explaining.

Let workers master the key points of operation as soon as possible.

The output has increased, and the increased labor intensity has been passed on to Rufeng Ruxue. They have opened up another 10 acres of land to grow vegetables. As for me, in addition to finishing the wholesale business in the morning, I also have to stock up the No. 2 warehouse with goods.

.

Worker Fang asked me when I would start the second auxiliary line, which is a production line for plastic packaging of canned fish. Seeing that I had no intention of starting, he came to see me.

What he means is that the production line transformation has been completed and the new one has been built. Without trial production and acceptance, it means that they have not completed the work and cannot leave the factory. The training will be over in a day or two. Can they leave?

I didn't reply to him immediately. I went to Bai Luoxue alone to discuss with her the plastic packaging of canned fish. The cost is low and the selling price is also low. Canned fish in glass bottles is relatively more profitable.

"Different packaging has the same taste. Once plastic packaging comes on the market, it will inevitably impact the canned fish packaged in glass bottles, which is very detrimental to our products."

Regarding this issue, Bai Luoxue helped me conduct a detailed analysis.

"We won't produce products packaged in plastic for now. Products packaged in glass bottles are selling like hotcakes. There's no need to compete with ourselves."

The production line is on and it will start sooner or later. This involves the issue of product positioning.

What she means is that if you are producing plastic packaging, you must not compete with cans packaged in glass bottles, and you must take geographical restrictions. Plastic packaging has its advantages, it is convenient for long-distance transportation, and it can be sold to remote and poor areas.

Local people are more receptive.

I listened to your opinion, but I disagree with one thing. It doesn’t have to be postponed. Plastic-packaged fish cans can be produced now. This kind of product does not appear in the current market scope of glass bottle-packaged cans, so it is a blank space.

Areas, just like the remote areas and poor areas mentioned by Bai Luoxue, allow local people to benefit.

The two of us finally reached an agreement before notifying Mu Zhiming to organize workers to trial production of the secondary line.

I didn't notify Deputy County Magistrate Huang about the start of production this time, which can be said to be secretive. I wasn't worried that he would know about it, and what would I do if he knew about it.

After the plastic packaging products came out, I did not let the employees sell them. I held a special meeting for the sales office alone.

The 10 salesmen took turns to go on business trips. According to the previous research results, they went to the corresponding areas to promote sales. The sales director sat at home to collect market conditions and report in a timely manner.

I saw that the salesmen were not in a high mood, and all of them had their heads drooped. Maybe it was because they were too busy now, but I knew it was definitely not the case. The stage of intensive signing of contracts had passed, and they were all more relaxed these days.

idle.

In fact, some workers reported to me privately that these salesmen had complaints in their hearts, but they didn't say it in front of me and discussed it behind their backs.

The general meaning is that they have signed so many orders, and I haven't heard that their income will increase, and I have never heard of me saying to reward them. After the first wave of enthusiasm, it began to cool down, which is why the current low mood appeared.

As the saying goes, you can’t afford to be early if you don’t have any profit. If you want your horse to run, you must be well fed. Their mentality has long been expected by me. Bai Luoxue and I have tailor-made relevant policies for them. Once announced, everyone including

The sales director immediately became energetic.

The three existing products of the cannery, as long as they are sold outside the Huangtu County area, each product will receive a commission of 10 yuan, a commission of 15 yuan for a distance of 1,000 kilometers, and a commission of 20 yuan for a distance of 3,000 kilometers. The premise is that the transportation costs are borne by the salesperson.

As soon as I finished speaking, someone below had already taken out their mobile phones and started calculating. It didn't matter, they all felt that it was profitable. The farther they sold, the more they earned. They all expressed their support on the spot. The low mood just now disappeared instantly.

Without a trace, everyone appeared to be in high spirits, gearing up, wishing they could go on a business trip right now.

Director Feng Meng of the Sales Department made another suggestion.

"This policy is clearly to encourage business trips. If all my staff are gone and there is no one at home, how can the business be carried out?"

I tilted my head and stared straight at him for half a minute.

"According to the current situation in Huangtu County, there is no need for our salesmen to explore the market anymore. Units that want products will come to us. Contract signing can now be handled online and remotely.

, you, Director Feng, can handle this matter by yourself, even if you are on a business trip, you can still complete it."

What I said couldn't be more clear. It doesn't matter whether there are salesmen in the factory, let alone Bai Luoxue and I. This is all subtext, and he should be able to hear it.

There was a reprimand hidden in my words, so he stopped talking.

Facts have proved that my incentive policy is very effective. Order contracts from distant places are received almost every day. Director Feng of the Sales Department can't sit still and he also wants to go on a business trip.

"As the head of a department, it is more appropriate for you to sit at home. Seeing that the salesperson has achieved sales results, you become jealous and want to be a salesperson. In fact, you have not set up your position and the sales office.

You should understand that the salesperson's performance is your performance, and their contribution is your contribution. They have been rewarded, how can they miss your share?"

I've talked this far, and if he can't hear it anymore, the sales director should be dismissed.

Judging by the look on his eyes, he must have understood, and he bowed deeply to me.

"Mr. Chen, I understand. I will do my job well and never let down the expectations of my leader."

Looking at his hurried away figure, I sighed.
Chapter completed!
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