Once Fox's influence on the traditional media side is unfolded, its push capabilities are extraordinary.

Although in the Internet era, traditional media has reduced the media weight to the younger generation, that is, Marvel's most core age audience, it has simply increased the difficulty of pushing conversions using this method. It is very easy to display more frequently in the audience's sight with high frequency and high intensity in a short period of time. It is not easy to not be subtly affected by the viewing attitude.

Although the role of advertising values ​​conversion effects, it is also very valuable for image and reputation packaging.

Especially when "Dark World" made more impressive progress on its first day of its release, newspapers and magazines around the world, especially newspapers and broadcasts controlled by News Group, and even some Internet media windows, all of them tacitly promoted the videos, making all kinds of good words, and they were familiar with finding angles to praise them, and recommending them.

In order to win the Zhou Guan, the two companies, with a high amount of Zhou Guan, increased the publicity efforts of other traditional dressing channels, and reduced the tens of them with one force; while actively guiding positive public opinion, soon surpassed the champion of last week's box office list, and the suspense film "Never End" invested by Relativity Entertainment for three days on weekends.

Speaking of which, Relativity Entertainment is also a studio brand that has emerged in recent years. As a company with a Wall Street background, they initially took the financing route. In 2004 and 2005, they signed a platter agreement of up to 1 billion US dollars with Global and Sony Colombia. They gradually overdo and learn, gradually become independent of one party, and have a certain mature review and production system.

But, this production company that likes to develop medium-investment works most met the most unreasonable Marvel movie. Even though "Never End" only received 19.84 million US dollars from 2,100 theaters last weekend, he told the media that more than 30 million in two weeks, spreading half of the cost, but was slapped in the face by the market. The main reason is that the audience of the two is too overlapping. There is no way, if you have "Dark World" that plays better, how much competitiveness is there?

"Robert, after the works you starred in this week encountered several other new works, it fell by 60% in a single day and it continued to decline. Do you have anything to say?"

"There's no way, Marvel is too popular. My youngest son would rather watch "Dark World" than my movie." Robert Dronney said helplessly when facing the reporter.

"So, what do you think of the industry's prediction that the second part of the Thor series is likely to exceed 150 million in a single week, up nearly 47% from the previous work year-on-year? Now everyone says it's the credit of "Avengers". This character was not originally popular."

"Avengers are definitely helpful, but more importantly, the charm of the characters and the plot itself. My youngest son likes Spider-Man more, but it doesn't prevent him from supporting Thor."

"Then have you seen this movie? Can you talk about it?"

"Of course, I went to see it yesterday. It's just that it's not a work that I like at my age, well...it's more suitable for young people, and it's a bit too noisy for me."

"Then do you want to work with Marvel? I mean if they invite you to play a role."

"Who would refuse? If I did show up in a superhero movie, my son would definitely be very happy."

As Marvel's concept gets better and better, the older generation of superstars are getting lower and lower.

There is no way, this is an era of traffic, and compared to praise from opponents, Relativity Entertainment has not made any resistance and is engaged in negative smears or something.

Of course, it may be that they are smart and know that they can't resist the attack from Fox + Marvel, so they might as well be able to lie down and crush them.

......

"Thor's derivatives have been sold for 170,000, right? It's very good, and the growth is obvious."

In addition to the success of the box office market, the growth of the role economy is also the same every day.

For a time, Marvel's glory was unmatched.

In the office, Lehman happily put away his cell phone.

There is a saying that eating traffic is really profitable, and young people’s wallets are easy to pay.

However, he has not been staring at this place in the past two days. He knew that there was no problem with the project on the various business tracks, so he quickly went to Joseph's place.

Although the online video website has not been officially implemented, it does not prevent him from setting up the stage of "Game of Thrones" first. The shooting cycle of this drama is much longer than that of ordinary film and television dramas, so it must be promoted well.

Speaking of which, he was hesitant in advance whether to insert advertisements in the drama. If he wanted to learn from Netflix and occupy the market in the early stage to gain favorable user experience, he would definitely give up this piece of cake. However, if he cooperated with traditional TV stations, he could just watch a few seconds to turn off the advertising page. In fact, the advertising effect has also achieved the routine and there is room for operation. Examples such as Hulu and Amazon that focus on payment and advertising can also be used to learn from it.

But he was too optimistic. In his heart, "Game of Thrones" is a big bull stock. If you keep a close eye on the quality, you can make money no matter how you operate it, but others don't know.

The shooting cost of dramas is so high, and the corresponding cost of purchasing dramas is also an industry ceiling. Many TV stations dare not talk when they hear it is so expensive.

Even if Joseph proposed to replace cost funds with other profit methods, such as giving Fireflies more points to the advertising division, few companies were attracted to it.

The office door is pushed open.

Joseph is sorting out the documents.

After Leman came in, he walked around and asked, "Do you have no idea about the broadcast?"

Joseph had a headache, "HBO is already the most sincere, but they requested exclusive services, broadcasting first and then paying, and they did not allow online videos to compete with him for the audience. Maybe he understood what we meant as the risk was too high, and he bets on both ends and said bad things about Datong Netflix."

"Uh..." Lehman digested the message, and was not surprised at all.

From HBO's standpoint, they must think that Firefly stands with them, and they are both traditional film and television producers, and they want to win favor. After all, Firefly's streaming media plan does not even have a shadow. Relatively speaking, Netflix is ​​really a grave digger for the TV station. With its appearance, anyone with discerning eyes knows that it is the root of the TV station, and it is also the culprit that the new group of people born in the 1980s and 1990s abandon TV and gradually rely on mobile movie viewing.

Not to mention anything else, look at Netflix's user base and user activity that is rising every month, and you can get a glimpse of the loss of traditional TV media.

"Is it really impossible to talk about?" Lehman asked.

If it really doesn't work, he plans to give up the TV platform and spend money to attract online video. Although his initial plan was to believe that the streaming media market was not wide enough and could not match the TV group as a whole. Even if it was drained, it would not prevent him from making more money on the TV side. After all, the existing overlap between the two is not an exaggeration and can be completely parallel. To put it bluntly, no matter how awesome, convenient, or fast your streaming media is, there will be people who like TV carriers. However, for Fireflies, the only choice that cannot be reached is to embrace the future.

No one cares about the money, but it cannot hinder the company's transformation policy.

"In two days, I will talk to HBO people again. If there is no new change, it shouldn't work."

"Okay, remind me when I contact you."
Chapter completed!