The reason why Lehman made this call was to say that he knew that the casting results of "Guardians of the Galaxy" that Kevin was responsible for was released.

In terms of candidates, it is consistent with Marvel's usual standards. Priority-effective actors with experience but low value are preferred, followed by veteran actors who serve as villains to improve the performance thickness.

Star Lord Chris Pratt, Raccoon Bradley Cooper, Camorazoe Saldana... Except for the actor Groot who changed to Jason Statham, there was no change in everything else.

Moreover, after James Gunn became a director, he rarely interfered in actors. He usually only talked more in the field of screenwriters where he could play. Kevin liked such a tactful director.

And on the other side.

After the second day of the release, Fox Pictures obtained the North American box office data: "Thor 2" once again earned 30.16 million yuan, an increase of 6%.

This increase is actually very average, but it cannot stand the starting point too high. Under large-scale exposure, the number of viewers on Friday will be enough, and the increase will not decrease but increase. Maintaining the same-base screening situation is also within the expected range of Fox Pictures and Blue Die Pictures. If you can maintain your buying spirit tomorrow, you can receive more than 90 million box offices in three days by relying solely on the North American market.

Of course, the box office is good, which is good news for the copyright market.

In addition to the original soundtrack authorization signed with Sony early and some DVD orders, Perlman returned home with his tired body and lay in the bathtub, and couldn't help but show the market favors...

This is a conference on the distribution of interests without any suspense. Marvel relies on the head effect of the movie to easily touch the partners around the content market.

The brand is satisfied that Hasbro, Mattel, and Lego have specially customized and developed Marvel series toys to continue to be promoted, and it is not difficult to harvest the wallets of fans and people.

At present, the copyright peripheral output value created by the entire Thor second part is as high as 620 million, an increase of nearly 40% year-on-year. What’s more important is that IP is easily more valuable as it accumulates, which makes people imagine the height of the third part.

Moreover, after this time, many people have seen another great benefit of the net narrative, namely: the tolerance of the segmented characters, the expansion of space, and even the basis for better operation brought by the faction bonus.

Is the quality of "Thor 2: Dark World" really much higher than the first one? No, but its value-added is so unreasonable.

In other words, it allows Marvel people to see that the upper limit of this system is very high, and maybe those characters that are not worth much in comics can be monetized beyond common sense.

At that time, no one used the copyrights of these characters to be sold in packages and sold. Those who were picked out were the top cards. Now it has become a treasure with potential.

Now, the publishing department of Marvel Entertainment is now full of energy to constantly play with imagination and creativity in the original system, giving screenwriters and artists room to open their brains. Anyway, with Marvel Studios' guarantee, this part of the assets is no longer an important source of cash.

On the third day, the global film market became clearer.

The first weekend of "Thor 2: The Dark World" has a simultaneous release of 158 million yuan, of which 91.04 million yuan was recorded in North America.

Among them, the top 20 works in the top 20 have created a total of 320 million markets, which is up 27% in the same period in 10 years, which shows the improvement of the production environment this year. The data of the top 5 are as follows:

1. "Thor 2: The Dark World" produced by Marvel has a total of 91.04 million in North America, with 4,020 cinemas, with an average of 22,000 single museums;

2. The comedy "Mada's Happy Family" produced by Lionsgate Pictures has a total of 25.08 million in North America, with 2,288 cinemas, with an average of 10,900 per gallery;

3. The romance film "Elephant Water" produced by Searchlight has a total of 10.02 million North America, with 2,817 cinemas, with an average of 3,556 US dollars per room;

4. The suspense film "Never End" produced by Relativity Entertainment has a total of 28.4 million yuan in North America, but it only earned 7.82 million yuan this weekend, with 2,100 cinemas, with an average of 3,723 US dollars per single museum;

5. The horror film "Scream 4" produced by Size Film Film has a total of 33.78 million yuan in North America, but it only earned 6.72 million yuan this week, with 3,020 cinemas, with an average of 2,225 US dollars per single museum.

......

The North American painting opening score of 91.04 million, plus the cumulative box office in various regions outside Shanghai, a total of 158 million first weekend value also made "Thor 2: Dark World" ranked fourth on the comic list - the top three are naturally "Avengers", "Spider-Man 2", "Spider-Man 3". As for "The Dark Knight", it was a typical long-term operation project. The value of the painting opening was affected by the first part, but it was not high, but the subsequent decline was too stable, and it seemed that the upper limit was large. In addition, "Iron Man 2" was not as good as "Thor 2"'s first week's opening plan was similar. At that time, Warner's method of operating overseas markets was not as active as Fox. It may be that Fox had been holding it in for a long time and was eager to prove himself in the distribution market.

In short, high openings may not necessarily have a high box office number. The opening results of "Titanic" may not be able to enter the top 100, but it does not prevent it from creating a long-term record. It is still ranked second in the box office in film history.

This result really shocked a large number of film companies. They never expected that behind the Avengers Miracle, the first part of the online sequel planned by Marvel to be so attractive to fans. Basically, those with high amounts in the first week are all traffic bodies, and only traffic bodies can be the first to open the screen without waiting for the further ferment of reputation to win a huge box office.

Why? The audience is anxious and has a sense of dependence. Or if this model of chasing and watching is formed, a high conversion rate is inevitable.

Many people can see the principles of these market analysis, but many people cannot do it.

Anyway, Fox Pictures is now laughing so hard that it can't help but laugh. As for the box office in the first week, it not only made them have a gorgeous battle in the operation of the promotional market, proving that they are good, but they have also started to make money.

More importantly, the super potential shown by "Thor 2: Dark World" is basically aiming for 600 million yuan worldwide. At least it can earn 450 million yuan on the commission of box office releases. Including the advertising resources with the left hand and right hand, the home entertainment market is part of the commission of the publisher. It is not a problem to earn the shooting funds for a Class A masterpiece in this project alone.

No matter how you look at it, this transaction is naturally very rewarding. Of course, Marvel is not losing money. Without Fox, the scale of publicity and distribution will inevitably not be able to support it. Moreover, as the copyright holder, the expansion of influence and the expansion of public opinion index are the most critical in the IP market.

These things are now, and only by winning the favor of more people is the long-term future.

Of course, for Lehman, there is another thing that has more future prospects waiting for him to complete.
Chapter completed!