The box office performance of "3 Idiots in Bollywood" in the first week was finally fixed at 1.7652 million. In the last three days of additional screenings, the average attendance rate of participating cinemas did not drop and remained at 100%.

About 40.

The weekly box office result of US$1.7652 million also made "3 Idiots in Bollywood" naturally ranked 13th on the US weekly box office list (between March 10th and March 17th);

The first place is the war masterpiece "We Were Soldiers" released by Paramount Pictures. This is also its first week of release, with a weekly box office of up to 10,000 US dollars; and the 12th place is a movie

The comedy movie "The Gold Rush" has been in theaters for more than a month, with a weekly box office of US$2.3264 million.

At a glance, this result is not eye-catching. It is not even in the top ten of the rankings. The single-box box office of 35,000 can only rank 56th on the current film history list. It is far from causing a sensation or creating a new film.

The record still has a long, long way to go, and it doesn't seem worth mentioning at all.

But this requires comparison. Without comparison, where would the harm come from?

The 13th place position is indeed not surprising, but the number of "21 screening theaters" was increased to "200 theaters" in the next few days, and the result of 1.7652 million really shocked the industry insiders.

The entire Paramount Pictures Distribution Department couldn't help but laugh. This was the first week's box office, and all the publicity and distribution costs had been wiped out. How could they still worry about not being able to recoup the cost of buying out the copyright? And in the end

The key thing is that even after the expansion, "3 Idiots" still maintains its market potential, and the audience's praise and support rate reveal the future: this is definitely a masterpiece with a superb reputation.

Let's put it this way, Miramax released "Personal Speed", which was the film that beat "3 Idiots in Bollywood" to win the Grand Jury Prize at the Sundance Film Festival. So far, it has only

Kankan took in $340,000 at the box office.

Moreover, you must know that "3 Idiots" is still a non-English film, which is why Paramount Pictures had concerns at the beginning.

Why did Europa Pictures exert pressure when cooperating for distribution? Isn’t it because Paramount didn’t give a more reasonable price to use as distribution fees? In the end, under the situation of multi-party competition, it was still reluctant to grab the

This was an ally of France, and we took it with a bit of reluctance.

Let’s do some calculations. In the North American film market as of 2002, the top three non-English films were “Crouching Tiger, Hidden Dragon” with 128 million, and “Life is Beautiful” with 57 million.

and 33 million for "Amelie".

Let’s see, doesn’t this set of data explain the problem? A random Paramount movie could have a box office of more than 40 million in its first week, easily beating out all the foreign movies.

This also shows the obstacles and neglect that non-English works have encountered in the North American market.

Everyone says that the RB market is weird. Comic-book movies can easily beat live-action movies. They are also xenophobic and are not easily taken seriously.

For Lehman, Hollywood is the most exclusive and closed film market in the world. The American people have an unfounded sense of pride and look down on the culture of other regions, not to mention that movies have the ability to convey regional culture.

carrier.

As an Indian-language film, "3 Idiots" cannot compete with the box office records of English-language films. Doesn't it seem normal?

On the premise that decisions and plans did not diverge, and the success continued, Paramount Pictures no longer cowered in the second week of the movie's release, and directly increased the number of screening theaters from 200 to 800. This number

, for a movie that leans toward literary and artistic genres, it really can’t be counted too little.

Although everyone has the impression that "3 Idiots" is a masterpiece, they also label it a "dark horse" in their hearts.

But the film's market performance in the second week (between March 18th and March 25th) still left everyone stunned. This dark horse is a bit too dark!

Ten thousand US dollars! This is the data given by the theater, and it also makes "3 Idiots in Bollywood" directly ascend to the top of the weekly box office this week!

Generally speaking, the winter season consisting of January and February every year is the most deserted time for the market. Firstly, the cold weather makes everyone hide at home to keep warm. Secondly, the hustle and bustle of the awards season also takes away all the market.

In terms of attention, even though March is slightly better, it is still an unpopular period.

It seems that winning the weekly box office championship in front of deserted and insignificant competitors is no big deal.

Ah... shit!

It’s nothing great. Just look at it as a weekly box office champion. Didn’t you see that when Harvey Weinstein learned the news, he lost his temper and ruined his favorite cigar?

I have been paying attention to the screening of this film. At Sundance, even if Lehmann was finally involved, he still felt uncomfortable. Being rejected by a less famous director had not happened to him in a long time.

body, especially under his personal invitation.

It's a pity that while he was unhappy, Lyman was particularly happy.

When Lyman heard the news, he didn't know how happy he felt. Ryan even bumped against the hotel door in excitement, saying "Champion, championship, we are going to win". Thomas

It's a little better, but it's like he has Alzheimer's disease, he laughs like a fool and can smile like this all day long.

As for "3 Idiots" being able to achieve such excellent and outstanding results, it has also won praise from media newspapers, film critics and moviegoers.

Discussions about the movie on the Internet are also rising all the time, which makes everyone in the Paramount Pictures Distribution Department even more happy.

The only bad thing is that compared to "We Were Soldiers", which saw a 40% drop in the box office this week, such results are destined to be unable to make up for the loss by relying solely on box office revenue, so the promotional content can only be deleted.

Reduce distribution costs and recover some losses. Of course, it is bad news for Paramount Pictures, but for those in the distribution department, it is still worth cheering.

Where can there be no competition? If we belong to the same company, we can't take pleasure in others' misfortunes?

Can the failure of the production department better reflect the power of the distribution department?

Moreover, both movies are about their own children. Now that the "biological son" is dead, of course it is the "godson"'s turn to take over.

In this way, the distribution department is in a better mood.

What is this called? This is called entrusting a large responsibility, which shows that their work ability has been particularly recognized.

You see, I negotiated to take over the distribution rights of "Three Idiots", and now it has become a hit in the market. Doesn't that mean I have a good vision? Tony Sloak really wants to win over Rai at this moment.

I am attracted, not in the previous sense of building a good relationship, with a polite hypocrisy, but because I really feel that this person is worthy of important responsibilities and is a talent.

Moreover, he also got a piece of good news...

Tony Sloak has been really prosperous recently. Not only was he praised by the board of directors for single-handedly promoting the release of "3 Idiots in Bollywood", but his status has become more solid, and he also has the opportunity to peek into a higher-level position.

Now he made an appointment with Lyman to meet in a coffee shop. In addition to wooing him, he also told him the good news.

"Mr. Slock, what exactly is the news? It's not convenient to talk on the phone. We have to meet in person."

Lyman looked at Tony Slok, who was acting mysterious, took a sip of coffee, and said angrily: "I hope this news can make up for the loss of getting up. You know, I received your call during my nap, so I immediately

Came here."

Tony Slok smiled and said: "Okay, Lyman, I won't give in. We received an invitation from "The Oprah Show" and he wants you and your team to participate in the next interview."

The wooing failed, and after all that I said before, I was still talking politely. However, the news still needs to be announced, which will be a good thing for Paramount Pictures.

"Oprah Talk Show? Why is this?" Although Lyman was a little surprised, he immediately asked because he felt that Paramount Pictures would have facilitated this incident.

That's Oprah, the most famous and highest-rated talk show in the United States, and not everyone can be on it.

Seeing Lyman's strange reaction, Tony Slok also reacted. He picked up the coffee cup, nodded with a smile, and said: "No, no, no, it's not what you think. We didn't interfere in this matter.

It's the Oprah Talk Show crew who called themselves. Because you don't have an agent, they informed us of the news. I just relayed it on your behalf. Of course, it's up to you whether to go or not." He took a sip of coffee.

, finished the last sentence.

Going to tape the Oprah Show? This was something Lyman didn't expect to happen.

He never thought that a non-English work like "3 Idiots" could be on such a mainstream media promotion platform.

Lyman hesitated.

This is like a double-edged sword. Once you don't use it properly, you will hurt yourself.

But he didn't think about it for too long and nodded in agreement.

The advantage is that such platform promotion will have a very obvious promotion effect on the film. He needs this benefit.

Because he knows better than anyone else that Hollywood is a world that lives under the spotlight. If you want to be more successful, you must deal with various media forces. They are the real uncrowned kings of this industry.

What's more, he is a director, and he really wants to get better exposure channels for his works.

The opportunity came and he had to seize it!

"Then let's just say that the show will be recorded next week, so you can prepare yourself in advance."

After saying that, Tony Slok left the coffee shop.
Chapter completed!