Obviously, in the cooperation that these brands seek to implant, contact with Audi is the easiest and fastest. Audi even stated very generously that even if Iron Man is a part of the group drama, as long as it has scenes, it will be nothing.

Of course, for Audi executives, Marvel dares to make a promise of at least 200 million in one go. It is natural that the waters rise and the advertising space is more expensive. Anyway, their purpose is to deepen the audience's impression of the connection between the two and deepen the creation of concept elements that young people like, such as coolness and technology.

Just as Lehman carefully chose the proposals for the implantation of advertising for each brand and had to spend time paying attention to the preparation trivial matters before shooting such as "Avengers", the box office trajectory of "Iron Man 2" in the North American film market is becoming clearer.

On May 17, the new week ended. "Iron Man 2" successfully won two consecutive championships, just as Liam estimated. The total cumulative number of North America in 10 days was 212 million, as always, surpassing the market in the same period of the previous work. But unfortunately, as time goes by, the consequences of quality not as good as the previous work began to appear, and the next week directly dropped by 58.6% and only 53 million was recorded in the next three days.

Not to mention, although the competition in this summer is not fierce, after the two-week comfort period, "Iron Man 2" was released in the third week, and it still encountered a powerful challenger: another masterpiece of DreamWorks Animation, and it is also the most successful animation project in the series "Monster Shrek 4".

Speaking of which, Paramount's performance offensive this year is indeed strong. The summer season has just started. This guy's film market share in North America has accumulated 620 million US dollars. It seems that he is going to become the first to step into the 1 billion threshold in 2010 and show his competitiveness in winning the next year's championship.

"The Master of Training the Dragon" is the first to be the jade, and the "Shrek" series is also a popular work among the audience, and it is difficult not to attract money.

Furthermore, Paramount's arrangements are also very clever. The screening potential of "Training the Dragon" is almost gone. "Shrek 4" took over, without wasting a slight period market, nor was it stupid enough to fight against the strong period of "Iron Man 2".

Moreover, Paramount's Memorial Day weekend is a commemorative festival that most states in the United States need to be officially put into practice. The viewing atmosphere is very high. For example, the finale of the god drama "Lost" was selected for airing in this period. Previously, movies such as "Terminator 2018", "Raiders of the Lost Ark 4", "Pirates of the Caribbean 3: The End of the World", "Shrek 3", "X-Men 3: The Last Battle", "Star Wars Prequel 3: Revenge of Heath" were selected for release during this period.

If you count carefully, there have been 6 series sequels released in the past six years, and all of them are well-known series with a box office of 3.4 billion yuan and often open more than 100 million US dollars in the first week. This shows the importance of major filmmakers to this schedule.

Therefore, Paramount has surpassed other film manufacturers and became the only new blockbuster work arranged by theaters. It undoubtedly also represents that Paramount has a high expectation index for this green live treasure. This can be seen from the exaggerated 4,359 theaters and the super high-standard screening treatment of up to 9,500 screens.

This number also made "Shrek 4" officially surpass the first three films of the "Shrek" series, setting the largest release scale of animated films in the history of film.

Among them, the arrangements of 2373 3D screens and 194 3D+IMAX screens have officially surpassed the previous "Alice in Wonderland" and became a brand new record of 3D transcription and copy data in history. It is not a big bet.

Calm down and think about it carefully. Paramount's investment in such a confident cost is also well-founded.

Anyone clearly understands that the market feedback cannot be fake. The discovery that the "Shrek" series is one of the few high-return films in the Hollywood animation field. It has produced two series of works with a box office of over 100 million yuan. It is also the only two animation projects with a box office of over 100 million yuan so far. Can you not be confident? Can theaters not support it?

You should know that the second part of the series also maintained the highest box office record of animated films in film history for six years, and this record is still continuing, and it is called Disney, the old rival, and Pixar, how can it be? Disney brags about rewriting the animation records every year, but as aces hit the head and blood on "Shrek".

Unfortunately, the market is not a series of markets after all, and the audience is not the same group of audiences forever.

Although "Shrek 4" debuted in a high-profile manner, the box office was not as good as Paramount expected. Paramount executives said in an interview that 90 million in the first week was their psychological average.

What's the result?

There are 4,359 cinemas, which only opened a box office of 71.25 million in the first week, and the number of single-stage restaurants on the weekend is less than 16,400. I’m really sorry for such promotional treatment.

Paramount was a little stunned, and even the producer DreamWorks animation was confused.

Because this result not only did not reach the average line drawing of the series, but it was also much lower, which was worse than the data of the first pioneering work.

The reason is to start with the most fundamental secret of success in the Shrek series: four words - "scrap the classics"!

Unlike the common success models such as Disney and Pixar, the core selling point of DreamWorks' Shrek series is to make fun of the things of predecessors, which is to sum up as an anti-routine.

This model is very popular in the online literature industry today, not to mention the same templated animation film field. For example, "Shocking Scream", which made countless film critics foam at the mouth, also made profits by countering the theme of the same name.

But winning depends on the counter-routine, losing must be losing by the "routine".

After flipping the things that can be flipped one by one in the current films, the weakness of innovation will be slowly revealed. Finally, when the series entered the fourth part, the screenwriter found that there were very few materials available for spoofs, and the audience's evaluation was generally that the essence of the series was lost.

Is "Shrek 4" a bad thing?

No, it is still successful, but the height of success has been reduced a lot, especially under the influence of cost expenditure, which is a lot of dismal sluggishness that can be seen from the naked eye.

You can even say that when the anti-routine is reversed to the end, "Shrek" is no longer innovative, and the audience no longer has the sense of surprise.

Of course, the first week of US$71.25 million can still pull the top spot in the weekly list of "Iron Man 2". In addition, another new work in the same period, produced by Universal, is to a certain extent, a part of the extended version of the comedy of the same name of "Saturday Night Live", was amid the swearing, and took away the embarrassing data of US$4.1 million.
Chapter completed!