Chapter 2 Clever Operation(1/2)
Chen Zairong looked confused, and Chen Wanrong had to explain to him: "Zairong, you have to look at this matter like this. There is a saying that is 'There is no cold at a high place'. When you practice martial arts when your martial arts are the best in the world and you will feel lonely, and you will no longer be as energetic as you did at the beginning."
"Brother, I am definitely not like this. I am born to like martial arts. No matter how high my martial arts are, I will continue to practice." Chen Zairong was very determined.
Chen Wanrong understood his mood very well: "It's good for you to have this mind, but your martial arts skills are good but still far from reaching the level of invincibility in the world. You can't understand the changes here. This is similar to practicing martial arts. The most popular ones may not be able to listen to opinions. He is already the first one and often ignores these suggestions. The second one is different. He is determined to surpass the first one, and he will not let go even if there is only a little chance."
Chen Wanrong's words are a matter of experience. Many technical developers in modern society do not understand this. If they want to sell their technology to the top merchants, they will either be rejected or cannot be sold at a price.
Chen Zairong rolled his eyes and pondered for a moment and didn't agree with Chen Wanrong's statement: "Brother, even if he is the best in martial arts in the world, if he doesn't practice it, he will catch up with others, so he still has to practice this martial arts. The business should be similar to this. If Gaojiadian doesn't work hard, he will surpass Majiadian."
"Reason is this reason." Chen Wanrong did not deny his opinion. He changed his subject and said, "It's just that how many people think so? Once they become the leader, how many people have that kind of aura?"
This is Chen Wanrong's experience summed up from the rise and fall of modern enterprises. Many companies begin to decline after they succeed. The reason is that they lose their enterprising spirit and are content with the status quo.
"Brother, this is very reasonable! Whether it is practicing martial arts or studying, when he achieves certain achievements, many people lose their ambition and no longer work hard to make progress." Chen Zairong said with emotion: "When Emperor Taizong ascended the throne, he was determined to be enterprising and worked hard to govern. But when he succeeded, he became a little arrogant and didn't listen to the advice."
Chen Wanrong knew about this, but it was not good to say it here. If it was heard by others, something big would happen. He hurriedly stopped him and said, "All Rong, don't say this again in the future."
Chen Zairong also woke up and glanced left and right. Fortunately, there was no one around him, so he felt relieved: "Brother, am I just telling you, you won't say it out."
"The disaster comes from the mouth, don't say it if you can." Chen Wanrong reminded him, and then said: "The second person is different. When he is only one step away from the first, he will work very hard. This is the step we want. You must know one thing: we only need one day, and our principal is limited, so it is impossible to give a high price, so the possibility of success in Gaojia Store is very small, and the possibility of success in Majia Store is very high."
He said it very clearly, but Chen Zairong didn't understand it yet. He raised his thumb and praised: "Brother, your heart is so meticulous, and even thought of these. Brother, what you said makes sense. I sound quite fresh and have a lot of insights."
This is no big deal. Just study the rise and fall of modern enterprises and you will understand. Chen Wanrong smiled and encouraged him: "As long as you are willing to think about it, there is no reason you can't think of it."
"Brother, I remember!" Chen Zairong was very excited.
While they were talking, they had already arrived in front of the Majia store. The Majia store is equivalent to our modern department store, including food, clothing, pots, pans, and rouge. The business is very good, and shoppers are coming and going in and out, and there is a constant stream of shoppers. The shop’s shop is busy calling customers, and the accountant is busy collecting money to make changes, which is a lively scene.
Chen Wanrong entered the store, and the guy smiled at him kindly and said, "Customer, please feel free. If you need help, please give me instructions."
After hearing his words, Chen Wanrong thought that if you don’t say anything else, your attitude is much better than that of the waiter in the modern supermarket. He said kindly: "Thank you! I will definitely find you when I need help." He wandered around the store.
According to Chen Zairong's idea, they came to find a shop and should have a talk with the shopkeeper directly. Chen Wanrong seemed to have forgotten about this and wandered around the store. He couldn't help but feel very anxious and said softly: "Brother, why don't you go to talk?"
Chen Wanrong smiled and said, "Didn't "Sunzi" say 'Know yourself and your enemy, and you will never be defeated in a hundred battles'? I don't know anything about Majiadian at all. What should I say now? I'm understanding the situation. It's not too late to talk after I get a general understanding."
This is a necessary measure, and Chen Zairong admires it very much: "Brother, you see so far!"
The store is quite large, and all kinds of goods are arranged neatly and allowed to be purchased by the customer. After browsing for a while, Chen Wanrong had already figured it out, and then he said to the guy just now: "I have a deal to discuss with your shopkeeper. Can you take me to see your shopkeeper?"
The guy hesitated and said, "Customer, if you buy it, our store's things will be here. If it's not enough, you can say a word and I'll go to the warehouse to move it for you."
He was inquiring about Chen Wanrong's intentions. Chen Wanrong's face sank slightly and said, "Can you take charge of the shopkeeper?" In order to achieve the best effect, his tone was a little harsh.
This is very plain, but there are many understandings. It can be understood as the guy hiding it from the shopkeeper. If this is the case, the problem will be serious. No shopkeeper can tolerate it from his subordinates. The guy had to say, "Customer, please come with me." He led the way.
When I arrived at the innermost part of the store, a door was half closed. The guy knocked on the door and said, "Shopkeeper, I have a customer looking for you."
"Please come in." A man's voice came from the room.
The guy pushed the door open and said kindly: "Customer, please come in." After Chen Wanrong and the others entered the house, they gently covered the door and went to work again.
Chen Wanrong saw that the room was not too big, with a few chairs, two tables, and a clay pot on the stove. Water was sitting on it, steaming, making a gurgling sound.
A man who was about the same height as him stood up, his face looked a little slouching, probably dozing off, and said to Chen Wanrong, "Please sit down." He said very politely, but in fact he was not enthusiastic, and he said hello to passers-by.
Chen Zairong's heart was thrilled when he heard it, thinking that could the negotiation be achieved with his attitude? He couldn't help but feel a little nervous and looked at Chen Wanrong, but he saw that Chen Wanrong was not too slow, thanked him, and sat down. Chen Wanrong was so calm, so he should be Jizhu holding it. Chen Zairong was very calm and sat down.
"What do you want to do with me? If you want to buy something, you can go to the store to choose. If it is not enough, you can also move to the warehouse." His name is Ma Zhizhong, who is the big shopkeeper of the Ma Family Store. He said it very politely and understood the meaning very well, that is, Chen Wanrong would best give a reason that he could accept it.
As a big shopkeeper, it is impossible to get me ordinary things. Chen Wanrong can understand his feelings and smiled and said, "Shopkeeper Ma, no one can do this except you."
This was very certain. The displeasure in Ma Zhangkeeper felt a little relieved and asked with some interest: "What's the matter?"
Chen Wanrong missed Li Qingquan a little. Although he looked down on him when he first dealt with Li Qingquan, he still moistened his throat with a cup of rough tea. However, there was water and tea in the horseshoe room but he didn't pour a cup of himself. He was still so simple that he was obviously impatient and wanted to leave early.
"Ma Zhangkeeper, I have nothing else to do. I think your location is good and it is a good place to do business. I want to ask you to rent a place for me. I have a batch of goods to sell." Chen Wanrong didn't plan to go around the circle and get straight to the topic.
"You want to sell things?" Ma Zhangguan laughed so hard that he laughed until tears came out of his eyes before giving up. He pointed at Chen Wanrong: "I'm so laughing! Do you think I'll rent it to you? If I rent it to you, wouldn't I live for so many years in vain? Not to mention, the better your stuff is, the more unfavorable it is for me. The customer has taken care of you, who will buy my stuff?"
Chen Zairong does not have Chen Wanrong's smart business mind, and he also knows that although this is disrespectful, it makes sense. If Manager Ma really does this, it is like shooting himself in the foot, and he will be depressed by himself. Who would do such a stupid thing? His eyes drooped and he had no confidence.
Chen Wanrong did not react at all. He sat in the chair and looked at Ma Zhanguan and let him make fun of it. It was not until Ma Zhanguan finished speaking that Chen Wanrong said confidently: "Ma Zhanguan, do you know what I sell?"
Manager Ma didn't take it seriously: "Qujiang is the most prosperous place in Chang'an and the most prosperous place in the Tang Dynasty. All the treasures in the world are gathered here. The goods here are all top-quality items bought from all over the place. If I don't have them here, I wouldn't have them in other places." Thinking of the booming business of my business, I couldn't help but stand up straight and feel very proud.
"If there is one thing you don't have, and no one else! Only I have this kind of thing!" Chen Wanrong stood up, his tone slightly raised, and he said firmly. He took out the soap from his arms and swayed in front of the Mashangkeeper. His movements were neither fast nor slow, so that the Mashangkeeper could see clearly. It was probably almost done, so he put the soap into his arms and said, "All right, let's sell it to the Gaojia Store!"
Chen Zairong naturally only listened to Chen Wanrong's order. Although he was very sorry that he did not succeed, he still followed Chen Wanrong without saying a word.
As Chen Wanrong said, the second person is determined to become the leader and will not miss any chance. When he heard that he was going to sell it to Gaojia Store, the manager Ma began to feel upset. However, he saw the instructions on the packaging clearly. If there is such a good thing about the soap, Gaojia Store will definitely buy it. This is tantamount to letting Gaojia Store buy a golden chicken that can lay golden eggs, which is even more unfavorable to him.
Not to mention anything else, the "Majia store has a variety of not as complete as Gaojia store" is enough to greatly affect his business. Modern merchants know that some goods are profitable, but they still insist on selling them. The reason is that in order to maintain the complete variety of images, the principle is the same in ancient and modern times.
Whether it is true or false, you have to figure it out. The boss of Ma Zhang said, "There are many scammers these days, and they often call chicken feathers a command arrow. I have seen so many such people, but I am afraid that your things will not catch my eyes."
He was obviously moved, but he used the words to inspire people. Chen Zairong had a strong temperament and couldn't help but turn back: "It's good or bad, and you don't need to ramble!"
Chen Wanrong's actions were much calmer than Chen Zairong. He didn't look back and kept walking: "Ma Zhangkeeper has a high vision and looks down on the soap. I'll look for a few people who are not high enough. It should be easy to find a Gaojia store for those who are not high enough."
According to Ma Zhizhong's idea, Chen Wanrong would turn around and rush to the table, angrily put the soap on the table, and ask him to find out, so he could take this opportunity to tell the authenticity. Unexpectedly, Chen Wanrong was not excited at all, but instead led him to the army.
In this case, you are not anxious or impatient, not angry or happy. You are a difficult and smart person. The manager Ma has been rolling in the store for a lifetime and is still a little sensible. He knows that meeting such a person is both a good thing and a bad thing. It is a good thing, but cooperation can add benefits to yourself. If you push him to the opponent, it will cause great harm to him.
Even if you can't cooperate, you can't let Chen Wanrong run to Gaojia Store. This matter must be stopped. Manager Ma's tone suddenly slowed down and said, "I'm fine now. I can help you see if it's easy to use."
Although he did not say "wait a moment" and "stay", the meaning was already very clear. But he couldn't help but make excuses. Chen Wanrong remembered Chen Wang's words that "the drows are so good that they are cooked all over, and they are stubborn." He simply satisfied his vanity and stopped and said, "Then it's time for the boss Ma."
"No need to thank you for a small matter." Ma Zhizhong took the opportunity to step down: "It won't take much time to test something, so don't worry, drink a cup of tea to moisten your throat." He picked up the teacup, picked up the teapot and poured two cups, handed one cup to Chen Zairong and one cup to Chen Wanrong.
Chen Zairong is a scholar and is polite to others. Ma Zhizhong has already put down his figure. He will no longer care about Ma Zhizhong's arrogance just now and said politely: "Thank you!"
Chen Wanrong's performance surprised Chen Zairong. At this moment, Chen Wanrong, who was always polite, seemed to have nothing to do with him. He sat on the chair in a big way without reaching out to answer, but said, "Let's put it here!"
This was very impolite. Ma Zhizhong browed and his heart couldn't help but feel angry. However, he saw Chen Wanrong looking at him, with a little ridiculous look in his eyes. He immediately understood that Chen Wanrong was punishing him for being arrogant. If he really wanted to get up, he would be not the first. Ma Zhizhong had to endure it, put the teacup in front of Chen Wanrong, and then returned to his seat and sat down.
It’s not that Chen Wanrong doesn’t understand etiquette, but that he does it on purpose, in order to leave a impression on Ma Zhizhong to not admit defeat. As long as Ma Zhizhong has this idea, he will think of someone who does not admit defeat. If soap is really a good thing, he will go to his opponent Gaojiadian without helping him. In order not to let Chen Wanrong go to Gaojiadian, Ma Zhizhong can only make concessions in some aspects, which will be much easier to handle.
I have to say that Chen Wanrong's performance was very successful, which is why Ma Zhizhong would rather endure than attack. Before the soap was different, it was too unwise to happen for this small incident, which was exactly Ma Zhizhong's concern.
Chen Wanrong picked up the teacup and took a sip. The tea was good, and it produced saliva in his mouth and was full of fragrance. Although it was worse than the snowy artery in Qingcheng, it was much better than the tea that Li Qingquan gave to ordinary customers.
Ma Zhizhong is a wealthy family, not comparable to a rich man like Li Qingquan. In front of Ma Zhizhong, he either becomes his guest of honor or ignores it. It is impossible to give the worst tea to save face like Li Qingquan. This is the principle of the behavior of the wealthy family.
This cup of tea shows that Chen Wanrong's status in Ma Zhizhong's eyes has changed. He still needs to verify the quality of the soap, at least it means that he can deal with Chen Wanrong. Chen Wanrong couldn't help but breathe a sigh of relief in secret.
Ma Zhizhong was a smart man, and he looked at Chen Wanrong without saying anything. He didn't say anything. Chen Wanrong knew what to do, so he took out the soap and put it in front of Ma Zhizhong, saying, "Please take a look at the boss Ma."
He picked up the soap and looked at it briefly and praised: "Good word! This word must be from a master!" Wu Jing's word can be distinguished as long as there is no problem with his eyes.
"Ma Zhangguan has good eyesight! This word comes from a master's hand." Chen Wanrong boosted his confidence: "If the soap is not good, this guy will not be happy to write the inscription."
Birds cherish their feathers, and people will also cherish their reputation! People like Wu Jing must cherish their reputation. If the soap is not easy to write, Ma Zhizhong couldn't help but feel confident. He tore open the wrapping paper and exposed the light yellow soap. His nose twitched and praised: "What a fragrance! What a pure fragrance of plum blossoms! Is it made of petals, right?"
This soap was specially left by Chen Wanrong. It was wrapped in wrapping paper and not in a box.
"No!" Chen Wanrong rejected his speculation very simply.
Ma Zhizhong was also a clever person. Knowing that Chen Wanrong would not tell him the secret, he did not break the casserole and asked to the end, but asked: "Is it really that magical?"
"I won't say it's useful or not, just look at it yourself." Chen Wanrong reminded him in the sense that facts are better than words: "Ma Zhangkeeper already knows how to use it, you can try it! I've seen it in your store, and there are a lot of acacia powder that can be compared."
Ma Zhizhong had wanted to try it for a long time, and he was waiting for this sentence: "No need, I know the effect of soapy acacia powder best, only pancreas can compare." There was clear water in the house, poured some into the basin, and then found a very dirty piece of cloth, threw it into the basin and soaked it in water. According to the instructions for use, wiped the soap on the cloth a few times, put it aside, and rubbed the cloth aside with both hands.
The smooth feeling makes people feel very comfortable. Ma Zhizhong hopes that the soap is really a good thing. Put the cloth into clean water and wash it. He looked in front of him and looked surprised. His mouth was wide open, but Chen Wanrong praised: "Ma Zhangbao, this tea is good, it is a good tea!"
The two Chen Wanrong brothers didn't even look at Ma Zhizhong's cloth wash sheets. They picked up the teacup and drank it on their own. Chen Wanrong put down the teacup and looked at Ma Zhizhong.
Ma Zhizhong understood what Chen Wanrong meant and nodded, "This is the best thing I have ever seen to wash clothes, better than soapberry powder. No, it is much better than pancreatic."
"I have seen pancreatic zi, and I have compared them, soap is slightly better." Soap is much better than pancreatic zi, and it is not just slightly better. Chen Wanrong was humble and used the word "小".
Ma Zhizhong knew that pancreatic cervix was a palace product. I didn’t even hear it. Chen Wanrong had seen it. Could it be that there was a great force behind him? This matter must be clarified and asked, “Ma Zhizhong dared to ask him about his surname and name.”
"Ma Zhangguin is so serious! I will not be given the surname Chen, so I will call me Chen Wanrong. This is my brother, and I will call me Chen Zairong." Chen Wanrong then introduced himself.
Ma Zhizhong clasped his fists: "It turns out it's Mr. Chen, so he is so disrespectful. Mr. Chen, where did you see Panzi?" Panzi must be asked about its identity and origin.
Chen Wanrong knew what he was going to say and smiled and said, "It was a friend of mine who got it. I happened to see it by chance. Manager Ma doesn't have to worry too much, what should I do."
Although Wu Jing is a historian, he is quite famous in Chang'an. If he reports his name, Ma Zhizhong might really give him some face. However, that was not what Chen Wanrong hoped, and Chen Wanrong believed that he could handle this matter.
Ma Zhizhong knew that Chen Wanrong would not tell him, and thought that although the pancreas was precious, it would not be impossible to get it as long as there was a channel. Since Chen Wanrong had already explained it clearly, he would do what he should do, and said, "Mr. Chen, I have bought all of you. You can offer the price!"
"Thank you, Manager Ma, for your love. I like the soap, but I plan to sell it myself." Chen Wanrong refused Ma Zhizhong's request for acquisition without thinking.
It is not impossible to sell it to Ma Zhizhong, but it is not possible now. Chen Wanrong plans to promote the reputation of "Chen's Chemical". He can make many chemical products, such as acids, medicines, pesticides, and condiments, but it is limited to the current conditions. Sooner or later, he will make it. If no one knows "Chen's Chemical", then this recognition will be a problem.
In modern times, it is called "brand", and in ancient times, it is called "fame" and "reputation". If you want to be deeply rooted in people's hearts and gain people's recognition, it is a gradual process, and you should start from now on.
Chen Wanrong is not famous now, and no one except a few people knows "Chen's Chemical". Ma Zhizhong can completely replace the soap by buying it. He just needs to change the word "Chen" to "Ma" and become Ma's soap. The one who became famous was Ma's store, not Chen Wanrong.
In modern society, those large multinational companies buy domestic products, change their packaging, and post their own labels and become "famous brands" they produce. There are too many things to sell to Chinese people. Chen Wanrong cannot do such a mindless thing.
Although Majiadian is not the largest business, it is very famous, and the acquisition should be a natural thing. Not to mention that Ma Zhizhong lets Chen Wanrong offer the offer, this is a great thing. If someone else had been so happy that Chen Wanrong would have refused. Ma Zhizhong was really unbelievable. He looked at Chen Wanrong and thought he had kicked the donkey in the head.
After being stunned, Ma Zhizhong reminded Chen Wanrong: "Mr. Chen, you have to think about it. I have never done many such good things in my life. After passing this village, there will be no store. If you miss this opportunity, you will regret it."
Chen Wanrong did not change at all, and said with a smile: "I appreciate the kindness of Manager Ma. But I have already thought about this. If Manager Ma is convenient, I will give me a place and I will sell it myself."
Ma Zhizhong's face darkened and he sneered: "Mr. Chen, your request is too unreasonable! Soap is a good thing. The better the thing, the better I will not let anyone sell it in my store. This is called attracting the wolf into the house! You will not do such stupid things! The money from the customers has gone to you, so who will buy mine? Mr. Chen please!"
The order to expel the customer had been issued, Chen Zairong sighed inwardly, stood up and prepared to leave. Chen Wanrong sat still, smiled slightly, and responded calmly: "Ma Zhangguan, you have to know if I sold the soap to Gaojiadian..."
To be continued...