Chapter 91 New Ideas
Mindsky's high valuation made Duke a little depressed, and even made the three beauties feel desperate.
Although the price of this company was estimated in advance, no one expected it to be such an order of magnitude.
"Is there any sales data for mindsky last year?" Duke stared at Susanna and asked. He really doubted that the market was really that big? Judging from his trial of mindsky's two products, it felt really a bit junior.
"According to the information I got, Mindsky's sales last year were about $10 million, of course, if this sales were just not enough to support a valuation of $1.2 billion.
However, mindsky is said to have recently signed an extremely considerable framework contract with a large-scale home appliance manufacturer in China. The detailed information of the framework contract is still in a highly confidential stage. However, judging from the information released, it is said that once the technical problems applied to home appliances are solved, the annual order volume will be more than hundreds of thousands of sets.
This contract greatly improved Mindsky's valuation, because venture capitalists believe that if they can make breakthroughs in home appliance applications, Mindsky will face a market of hundreds of millions."
Susanna's information seems to be not an ordinary road product, and even the inside story of this kind of secret, it seems that its source is quite good.
So that's how it is. Duke secretly breathed a sigh of relief. They have discussed the application of this thing to home appliances. Technically speaking, it is not a big problem for Duke, but in terms of cost and application habits, Duke believes that the current market space is not large. Unless home appliance manufacturers consider otherwise, the promotion value is really limited as a remote control substitute.
However, Duke's thoughts changed and suddenly thought of Jinde's custom-made mobile phone. If this is a strategic means for home appliance manufacturers to break through from the low-end to the high-end, then this cost pressure can be resolved by the high profits of high-end products.
Just like Jinde Sala custom mobile phones, according to Cai Siqiang's announcement, the sales volume of Jinde's high-end customized mobile phones has exceeded 10 million units this year, which made Jinde's boss very happy because the sales of this high-end phone alone exceeded the sales of last year's whole year.
Thinking of this possibility, Duke's heart suddenly became nervous again.
After years of bloody market fighting, the domestic home appliance industry has fallen into low-end homogeneous competition for a long time. Although everyone is constantly looking for opportunities to break through, the upstream core technologies such as display and image analysis module are in the hands of others and they have never found an opportunity to break through.
This domestic home appliance manufacturer doesn’t know how to understand the brain wave helmets, and attempts to improve the grade of the product through this, which is understandable.
But can this thing really become the killer weapon for upward breakthroughs in home appliances?
Duke thought about it carefully, shook his head and felt that it was still unlikely.
The reason is no different. People buy TVs mainly to watch TVs, rather than play TVs. Although the concept of smart TVs has been proposed for many years, there are many so-called smart TVs on the market that can surf the Internet and play games.
However, in Duke's view, most of them have built-in Android systems and have relatively simple primary computer functions. They do not reflect the characteristics of smart TVs in terms of the operating interface or application.
From the perspective of computer functions, due to the influence of many factors such as cost, its functions and performance are much weaker than a computer host with a price of more than 1,000 yuan.
Therefore, for the demand for computer functions, people would rather choose to use a computer separately. After all, the current input interface of this TV is really too shattering. Duke's voice input method may improve this, but Duke's sal company is still unable to take care of this thing.
If you play a simple game, a psp that costs more than a thousand yuan, xbox and other things are more than a dozen streets better than TV.
Based on Duke's understanding of the brainwave mental power helmet currently produced by Mindsky, using this helmet to solve input is undoubtedly a fantasy. It is to develop several universal simple remote control functions, such as switching on and off TVs, changing stations, etc., which are very mysterious.
After all, not everyone can improve the helmet like Duke, and solve the problem of command recognition through active learning, while a helmet can be universal without learning. Even Duke asked himself that even Kerry could not do it now. After all, the hardware level limit of brain wave receivers is now that Duke cannot overcome.
In a word, without a device that accurately receives brain wave information, it is impossible to achieve a rich accent recognition function as much as voice input.
Duke was thinking about things here with joy and sorrow, and Shuya had already reported the current progress to everyone.
"Okay, I know that you have already made clear about the valuation and acquisition of mindsky. To be honest, it is very difficult to realize the original concept now; but we also have good news. Duke has completed the preparation of brain-computer interface technical solutions. Through Duke's research, we found that in the research of brain-computer interface technology, there are actually many good results at MIT and Harvard. I think we can make some fine adjustments in the next step to see if we can acquire some basic patent results first and make technical reserves."
Shu Ya's final speech finally made Susanna and Selena who were a little depressed. At this time, Duke's achievements really made everyone see it, giving people comfort and hope.
"Haha, it seems that with our Dr. Duke, everything will be solved. We must continue to work hard next," Susanna continued Shu Ya's words and threw an extremely charming look at Duke.
Sister, will you die of talking well? Duke's mood, which was originally calm, suddenly became turbulent again.
"I want to continue to look for other manufacturers of brain-computer interface mental helmets. I believe that there will be no one in the world who produces this thing. Shu Ya is right. We must also start taking action in terms of technical reserves. Regardless of whether we can eventually merge mindsky, we will face their patent blockade. Only when we have considerable patents in our hands can we conduct strong patent negotiations with them."
"Let's go back, even if the products of OEMmindsky are not necessarily unable to achieve great development. We have all played this game developed by Duke. It is a very interesting and special game. With special promotion actions, I believe there will be a broad market."
"It's just that before we find ourselves producing brain-computer helmets, it's best to focus on the game itself and fade the role of the helmet."
Susanna finished speaking in one breath and made a suggestion that she would come up with a unique way. Shuya and Selena couldn't help but feel enlightened.
Yes, why do you have to focus on the production of helmets? Maybe at the beginning I thought that the idea of monopolizing the upstream of the industry was already biased. Now, returning to my strongest point, and focusing on making it stronger may not be a solution.
If the store is big and bully customers, it may not be impossible to bully stores. Think about how Apple sucks dry OEM sweatshops to achieve the highest market value in the world. The key is still how you do it!
"Susanna is right. We can first consider how to maximize the advantages we already have. I personally think that from the moment, we should give priority to how to promote this game quickly and effectively. According to traditional channels, it will definitely not work. Not to mention the high cost, we can't afford to just build a channel network throughout the United States." Selena was also inspired by a lot after hearing Susanna's words, and her eyes were as deep as the sea, shining.
"To control marketing costs, we can only use direct sales. The cost through traditional channels is too high, and new products like ours are even more difficult to control. But how to solve the promotion problem of direct sales is a big problem. Susanna, this is your major. Do you see if you have any good ideas?" Shu Ya followed Selena's thoughts, frowned for a while, and said to Susanna.
Direct sales? It sounds like a path. Logistics and electronic payments in the United States are so developed, and there are no problems with direct sales payments and logistics. Now it takes almost a minute to start an e-commerce website.
But what to do if you promote it? E-commerce seems simple, but it seems that you can start selling by building a website.
In fact, it is not the case at all. Website construction is a very small part in e-commerce, especially for e-commerce websites such as Duke, which have not a particularly large number of customers, and even just open a shop on a website like eachnet.
Therefore, the website itself is not a problem, but the core issue of e-commerce is to let people know your website, understand and buy your products.
Regarding this aspect, Duke couldn't think of a good method at the moment. No matter what, it would definitely not work by relying on advertising. Whether it is TV advertising or online advertising, this thing burns money faster than making money, but it is not possible without advertising. Otherwise, where can your customers understand your products?
Therefore, although everyone has put forward new ideas and new ideas one by one, there are a lot of new problems behind each new idea and new ideas.
For Duke and his small entrepreneurial team, this problem is too many. There is no way, who said that they have such ambitions? If they only focus on a million dollar business, they can directly sell the game developed by Duke, and there is no need to worry so much.
Chapter completed!