Chapter two hundred and ninety second deal
Among the messages Susanna threw, secret messages such as Aiken's contact with Rolls-Royce were provided by consulting consultants, but the market conditions of Airbus and Alstom were poor, which led to the reduction of Hillington's orders. However, Susanna found out that after searching for information after looking at Hillington's list of main customers, she found out.
Because Susanna saw that Hillington's customers were very concentrated, for a company, it is a good thing to concentrate customers on one hand, which can greatly reduce market costs and increase product profit margins. However, from another perspective, this situation is also a dangerous signal, which means that the company is relying too heavily on customers.
Once the customer has a turbulent situation, it is inevitable that he will suffer a disaster. As Susanna expected, after searching for relevant information about Hillington's main upstream customers, Susanna found that both Hillington's main customers have now experienced sales declines.
Although consulting companies have also conducted relevant investigations on Hillington, most of them focus on the directly related parts of Hillington itself. After all, Hillington is an unlisted small company. On weekdays, consulting companies collect less relevant information, because collecting these related information also requires investment.
For customers like Airbus, consulting consultants really ignore the information about collecting it. As for Alstom's news, consulting companies have also collected it, but they did not think in this direction in the merger and acquisition proposal.
Who knew that this would become Susanna's killer weapon.
Although Joe Hill is still calm on the surface, she has already sweated in her palms. In fact, Hillington's future situation is worse than Susanna said. This year's impact is not as big as Susanna said. After all, this is the order last year, but next year's orders are already 30% less.
Joe Hill asked for a lot of prices in front of them just to obtain a better bargaining basis and cover up the company's current dilemma.
But now the lid has been opened, how can I report this offer? For a moment, Joe Hill was a little confused.
Fortunately, Vice President William Philip communicated with Joe Hill before the negotiations, and at this time he should have spoken out.
"Well, Miss Susanna, we accept the £600 million price that your company originally proposed," said Vice President William.
"No, no, no, no," Susanna shook her head, "I think the price base we originally proposed has changed due to unexpected new situations, so this price needs to be adjusted."
"According to the latest situation, it will be difficult for your company to have a net profit of £25 million next year. According to the acquisition price-to-earnings ratio we gave, I think the latest acquisition price should not exceed £500 million."
Susanna suddenly forced Joe Hill to voluntarily reduce the price to 600 million pounds, and now only gave 500 million pounds, which is equivalent to a full 30% cut.
"Miss Susanna, you seem to be insincere when you offer this price." When Joe Hill heard this, he could no longer maintain his calm mind.
It was a huge amount for everyone, which was a huge amount.
"Mr. Qiao, we all have to follow objective factual standards, right?" Susanna said with a smile. "You see, from the current operating conditions of your company, this is a very fair price. Moreover, as far as I know, competition in this industry will become increasingly fierce. After so many years, Hillington has basically not launched new competitive products."
"This shows that Hillington's competitiveness will be further reduced in the future. Now that it is sold, Mr. Qiao can guarantee the best benefit. If it is one or two years later, Hillington may be even less valuable."
"We are actively developing new markets. If we can pass EU restrictions, our products can be sold to Russia or even China." Joe Hill said, "In this way, our company's product sales will further expand the market."
"Maybe, Mr. Joe. Russian and Chinese customers will be interested in your company's products," Susanna said. "But with your company's strength, it would be very difficult to convince the EU Approval Committee."
This statement hit Joe Hill's weakness again. In fact, Hillington has applied several times, but none of them have succeeded. What's worse is that Japanese competitors have begun to sell similar materials to Russia. In this regard, the Japanese government supports corporate actions more than the EU.
Ten years ago, this composite material might be a very leading thing, but today, Russia has actually developed corresponding similar products, but the materials they produce themselves are more cost-effective, the purity is worse, and relatively more cost-effective in purchasing.
Of course, for the Chinese market, this thing is still a high-end material. Now relevant institutions are vigorously developing their own aircraft engines and better gas turbines, and the demand is relatively strong. However, since mainland China has not yet developed related products, this thing has always been one of the embargo list.
However, in fact, the mainland has long purchased many similar products from Hillington competitors through indirect channels of various third-party companies in companies. There are too many things to adapt in this world, but Hillington is too small, and it is very difficult to open up such twists and turns.
If Duke was not purchased in the name of Luxembourg, and the Luxembourg company itself was also indirectly established through a Hong Kong company, Joe Hill would not dare to sell the company openly to a company with a Chinese background.
"Well, Miss Susanna, the price is 550 million pounds, no more," Joe Hill thought for a while and said flatly. "I have no reason to sell it below this price."
When Susanna heard the offer, she was about to say something, but Duke felt that it was almost the same, which was much less than she expected.
He was a little anxious now and wanted to return home to solve the problem of this trip to London, so he took over the conversation: "Okay, Mr. Qiao, we will make a deal at this price."
The next thing is simple. Both sides are companies within the EU, and Hillington is not involved in monopolizing large companies or listed companies, so the procedures completed after the transaction are relatively simple. Duke authorized Susanna to complete this step, and he said goodbye to Susanna who was reluctant to leave and rushed back to face the bleak life.
Chapter completed!