The time comes to the end of June.

Pinru has firmly occupied Taobao Mall's No. 1 sales position for summer clothing in 2009, laying a solid foundation for the following autumn and winter styles.

From now until the autumn and winter clothes are launched, Luo Xiu does not need to focus too much on quality clothing.

The only thing that needs attention is Taobao’s first Double Eleven this year. We must prepare well to create miracles.

For a new brand, this kind of deeds that can be recorded in the history of e-commerce is better than any advertising effect. It will also be Pinru Clothing's first time out of the circle.

But now that Double Eleven is still a few months away, Luo Xiu must take advantage of this free time to devote all his energy to electrical projects.

We strive to be the third or even the first in the home appliance category before the arrival of 2010, the first year of electrical appliances.

Regarding the trademark of electrical appliances, Luo Xiu thought about it for a long time. Among more than a dozen names including "Pinjia", "Pindian", "Weiwei"... he finally decided to use "Pinru".

Xiaomi has expanded into a grocery store, why can’t Pinru?

Luo Xiu simply registered trademarks for all categories, such as furniture, food, maternal and infant products, cosmetics...all categories.

Even if you do not make these products in the future, you must prevent others from rushing to register and use your own brand reputation to sell products.

Compared with clothing, electrical appliances are much more complicated.

Qualifications require 3C certification, energy efficiency labeling, packaging design, after-sales standards... many things require Luo Xiu to do personally.

The preparation period took more than a month.

During this process, Taobao's application for opening a flagship store of electrical appliances was finally approved, while JD.com's self-operated store is still going through the process due to some procedural issues.

Now, Luo Xiu once again called all the operations staff to the conference room, and everyone brainstormed together to come up with a marketing plan.

"How about we hire a celebrity to endorse us? It's too expensive to hire, but it's still possible to spend hundreds of thousands to hire a second-tier star."

"Inviting celebrities is better than advertising in the Yangcheng subway, as the foot traffic is large enough."

"It's more cost-effective to post ads on the site. Fill up the tank for the through train."

…

Luo Xiu asked everyone to come up with at least one idea, so various strange plans were proposed.

In the end, these plans were either too difficult to implement, too costly, or ineffective, and were rejected one by one.

This was already expected by Luo Xiu.

When we call them in for a meeting, we don’t expect them to come up with a perfect plan. We just want them to personally participate in the process and combine teaching and practice.

"Have you noticed that there are very few appliances on Taobao that sell over 1,000 units per month? What would be the result if we sold 10,000 rice cookers on the first day we opened?" Luo Xiu asked.

"That must be a sensation on the entire Internet!"

"Ten thousand units a day, how is this possible?"

"Even if Taobao gives us all the traffic, we can't sell 10,000 units, right?"

"Unless you don't need the money."

Luo Xiu smiled and said, "Then we don't need to pay for it and will give away 10,000 units for free."

"Brother Xiu, are you kidding?"

"I must be joking. You all don't laugh. It's so disrespectful to the boss."

Everyone knows that the boss loves to joke, so they don’t take it too seriously at the moment.

"Our smallest rice cooker has a normal purchase price of 30 yuan. When the volume reaches 100,000 pieces within a year, 30% can be refunded, which is equivalent to a purchase cost of only 21 yuan, plus express delivery and back-end deductions.

Waiting for fees, the cost is less than 30 yuan.

Even if we give away 10,000 units for free, it will be equivalent to spending 300,000, a price I can completely afford."

Everyone heard Luo Xiu speak so seriously and knew that this time he might not be joking, so they all immediately became quiet.

"Do you know what I can get back for this 300,000 yuan cost? I can talk to the Taobao waiter and ask him to give me an advertising space on the homepage. I can advertise in major forums across the Internet, and countless netizens will spontaneously

Go to the QQ group."

Luo Xiu stood up and said with firm eyes: "You have to become famous quickly, and you have to build a brand quickly. Our new product must be an instant hit at the first launch, otherwise we will have no chance of becoming famous in the future."

"But...will consumers feel that the free stuff is too cheap, thus affecting the value of our brand?" Someone raised a question.

"It's a good question, it shows that you are thoughtful." Luo Xiu praised, and then explained, "So this money cannot be returned from me, but will be returned to consumers in the name of Taobao subsidies."

"Let Taobao launch a [special discount on electrical appliances, 100 million yuan subsidy] activity. Consumers will buy our rice cookers at the original price of 79.9. After confirming receipt, Taobao will return the money to consumers, but in fact this cost is borne by us.

Come and bear it.”

Whether this plan can be implemented depends on whether Taobao will cooperate, but Luo Xiu believes that he will be able to convince Xiao Er.

Currently, Taobao mainly sells clothing, while JD.com mainly sells electrical appliances. Consumers who want to buy electrical appliances online will trust JD.com more.

Therefore, Taobao is now very eager to develop the electrical appliance category and seize JD.com’s customer base.

Sure enough, Luo Xiu just briefly shared his thoughts with the waiter, and the waiter immediately expressed great interest.

If you are just an ordinary shop owner contacting the waiter, the other party may not pay attention to you, but Luo Xiu is different. Last time he launched a new summer clothing sale, he set a small record on Taobao and became a Taobao KA merchant.

They will definitely pay attention to the plan proposed by Luo Xiu.

What's more, the electrical appliance category is of strategic significance to Taobao, and they are willing to do it even if it costs them some money.

…

Detailed activity plans will be released soon.

This time, more than a dozen electrical appliance merchants were also invited to participate, allowing them to voluntarily contribute some of their products to the 100 million yuan subsidy plan.

Most of these merchants only offered ten or twenty pieces, and the one with the most only offered one hundred pieces.

Little did they know that there was a madman planning to give away 10,000 products to customers for free.

When the event warms up, a banner hangs directly on Taobao’s homepage:

[Taobao 100 million yuan subsidy, 10,000 rice cookers for free]

When the merchants saw it, they all laughed like crazy.

"Is there a typo on Pinru Electrical Appliances? Did you write 100 units instead of 10,000 units?"

"If the wool gang finds out, the store will probably be closed."

"This activity is directly posted on Taobao's homepage, can it not be discovered?"

"The store manager must take the blame, for fear that the boss will hunt him down with a knife."

"No need to ask, the store manager must have run away overnight."
Chapter completed!