114. Drawing rate
Three days later, consumers began to receive the goods one after another.
Most people don't have too many expectations for online shopping, especially those who are free of charge. They originally thought of buying something for free, but it is definitely not much better.
Unexpectedly, I was amazed from the moment I opened the box.
The white outer box, the nationally prescribed logo and various parameter descriptions are all placed at the bottom. The other five sides are each painted with a beautiful illustration.
The drawer-style opening method allows the shell to be opened smoothly. Each accessory is individually packaged and arranged in an orderly manner, just like opening a gift box.
After taking out the electrical appliances and accessories, the entire outer box can be placed at home and become a very beautiful storage box.
It not only reflects Pinru Electric's sense of responsibility for environmental protection, but also provides consumers with tangible benefits.
In addition to the instruction manual and three-pack after-sales card, there is also a beautifully made recipe book.
The recipes include more than 20 cooking methods for delicacies, as well as introductions to other Pinru household appliances.
When the customer was attracted by the cake introduced in the recipe, he found that he still lacked an oven, so he couldn't help but go to the Pinru Electric Appliances flagship store to buy an oven.
Later, they gradually discovered that Pinru electrical appliances accounted for more and more in their homes.
These appliances have a unified design style that makes other appliances in the home look out of place.
In the end, many people just bought the complete set of products, eliminating the trouble of selecting products.
Although Pinru may not make all products the best, at least their quality is guaranteed and their appearance is good-looking. Buying their products may not be the best solution, but it will definitely not make you feel cheated.
In this era, there is no Moments yet, and Weibo is still a few months away from being launched, but many consumers can't help but post pictures online after receiving products like electrical appliances.
"The packaging of this Pinru rice cooker is really amazing to me. Can you imagine that this is a product with an original price of 99 yuan?"
"Now I haven't thrown away the outer box of Pinru. It seems that my mother has passed on the problem of being reluctant to throw away the cartons to me."
“Their fans are so beautiful!”
…
Luo Xiu saw these real consumer voices on the Internet and finally confirmed that he was on the right track.
Nowadays, e-commerce merchants are too weak. With your own abilities, you can easily defeat these people and sell your products.
Luo Xiu has never worried about current sales. He only worries about whether Pinru will have the capital to compete with big brands in the future when they enter the market.
All marketing methods are temporary. Only by making good products and creating your own unique brand identity can you win the trust of consumers in the long term.
As he does not yet have his own R&D team, Luo Xiu must at least ensure that the appearance and packaging of his products are superior to those of his peers.
In the future, someone has come up with a term called "photography rate." It means how likely it is that your product will allow consumers to actively take photos and share them on social networks.
This means that they are impressed by your products, become tap water, and are willing to promote your products for free.
Now the first batch of products of Pinru Electrical Appliances have achieved this.
This is also related to the fact that the packaging of electrical products nowadays is very ugly. If you do it better, you can win over your peers.
…
In the school forum, many people were initially not optimistic about Luo Xiu's decision to switch from clothing to electrical appliances.
They recognized that Luo Xiu had perfected his clothing, and they had been studying and imitating Luo Xiu's shop.
But electrical appliances are different from clothing. You can't just go to the wholesale market and pick up some goods and sell them.
At the same time, they always believe that Taobao is just an online shopping mall selling clothes. Products such as electrical appliances still have to be purchased in physical stores.
At this time, when I saw that this new store had achieved such good results, my jaw dropped, and they all posted with emotion:
"I resigned from Pinru and thought I had learned 80% of Brother Xiu's skills, which would be enough to open a Taobao store of my own. But now it seems that I haven't learned even 10%."
"I'm still working now. The longer I work, the more I learn from my boss, and the more I can feel the gap between me and my boss."
"You said that with the same nine years of compulsory education and admission to the same university, why does he know so much?"
"Just kidding, he may have been repeating it for several years."
"It's a pity that I didn't pass the original interview, otherwise I would be a member of Pinru now."
…
After Pinru Electrical Appliances completed this activity, JD.com, which had been going through the process for self-operation, got all approvals the next day.
JD.com's operations even took the initiative to call and urge delivery to the warehouse.
As a major competitor, JD.com is of course keeping a close eye on Taobao. Now that Taobao has a potential merchant, of course it will not let it go.
It's a pity that the sales of this Taobao event are so strong that there are not many goods left in the warehouse. Before the next batch of goods leaves the factory, they must be left for Taobao sales.
The popular items have already been produced, and we must not run out of stock at this time, otherwise all the previous promotion activities will be in vain.
Now Luo Xiu can only drive to Yucheng Electrical Appliance Factory in person to communicate with their boss about additional production.
Of course, this time he did not go alone, but brought three people with him.
The first one is Lu Tianyun, the store manager of Pinru Electric Appliances. A fresh graduate from the school next door, he was promoted to a full-time job less than a month after joining the company and took the initiative to become the store manager of Pinru Electric Appliances flagship store.
He has very good abilities in all aspects. The only shortcoming is that he is too shy, so I took him out to meet more people. In addition, he needs to communicate with suppliers for many small things in the future.
The second one is the company's senior finance officer. Although he is only in his thirties, he seems out of place in Pinru, a company where the average age is more than 20 years old.
There is nothing we can do about this. The three golden flowers in finance are still too young and need an experienced leader to lead them.
I brought him with me this time because there were many financial matters that needed to be communicated with suppliers.
The last one was, of course, Guan Shiyu, who insisted on following her under the pretext of having a meal.
As a city of gourmet food, Fengcheng has so many delicious food, of course she doesn't want to miss it.
On the way, neither Lao Finance nor Lu Tianyun knew how to drive, so they sat in the back seat. Guan Shiyu sat in the passenger seat, and Luo Xiu, the boss, could only act as driver.
"Why aren't you wearing your watch?"
Guan Shiyu raised her mouth.
She deliberately stole it from home... no, she took a Rolex and gave it to Luo Xiu, so that when he went to meet clients, he would look more mature and not be looked down upon because of his young age.
"It's in the car, why don't you put it on after you get off? You're afraid of scratching this thing, and it's not as good as an electronic watch to tell the time. It's really useless." Luo Xiu said nonchalantly.
"Then I'll buy you a pink Hello Kitty electronic watch. You have to wear it every day." Guan Shiyu said with a smile.
"Okay!"
Chapter completed!