Font
Large
Medium
Small
Night
Prev Index    Favorite Next

170、Have a fight with the air

The owner of another operator is a middle-aged man named Li Gaoming, who is also a Nike offline distributor.

Two years ago, because offline business was difficult to do, he had a large backlog of inventory, so he opened an online store on Taobao to clear out goods at low prices.

Unexpectedly, this Taobao store grew bigger and bigger, with sales far exceeding his physical store.

Li Gaoming saw the potential of e-commerce in the future and knew that he could not rely solely on this Taobao store to sell goods, so he wanted to win Nike's e-commerce general agent.

In contrast, he has two advantages:

First, as a Nike dealer for many years, I have a very good understanding of Nike’s culture, and I am familiar with Nike’s internal power structure and corporate operation methods, so it is easy to gain the trust of the brand.

Second, it has made certain historical achievements on Taobao.

The shortcomings are also obvious. They are still stuck in the misunderstanding of traditional offline store opening and have only a partial understanding of e-commerce.

After Li Gaoming finished speaking about the PPT, Yang Zhi remained silent.

The entire conference room was quiet.

Luo Xiu and Guan Shiyu looked at each other and smiled, but did not speak. They had no obligation to help their opponents resolve the embarrassment.

After a while, Yang Zhi nodded and said with a smile: "Well, very good, not bad, I don't have many opinions."

Not having many opinions means having nothing to say to you.

Those polite words are nothing more than top-down pity.

It's like when you see a poor puppy, you can't bear to hurt it with vicious words.

Yang Zhi continued: "Then let Pinru introduce their plan!"

Luo Xiu nodded, walked to the TV screen, and began to explain his plan.

His opponent's unsatisfactory performance greatly increased his confidence. The whole PPT was presented in a calm and rhythmic manner.

First, we will introduce the brilliance created by Pinru clothing and Pinru electrical appliances.

When Yang Zhi heard that Pinru's single-day sales reached 35 million on Double Eleven last year, he couldn't help but sit up straight and showed great interest.

In the second part, Luo Xiu cited a large amount of data, showing that the sales of sports goods on Taobao are doubling every year.

Yang Zhi seemed to have already understood the data in this area, and his eyes did not fluctuate much.

In the third part, Luo Xiu focuses on analyzing the importance of opening a Nike flagship store.

The fourth part mainly talks about how to operate this brand and how to build Nike into the number one sports brand on Taobao, leaving competing products far behind.



"We, Pinru, can provide more than just agency operation services. We also hope to establish deeper cooperation with brands and become a bridge for communication between brands and consumers."

"We will not position e-commerce as a channel for selling goods, but as a platform that can dialogue with consumers more directly, understand their needs better, and provide better services to consumers."

Luo Xiu made a sublimation at the end of the PPT and won the applause of everyone in the conference room.

Even the rivals who competed with Pinru this time couldn't help but applaud.

When Luo Xiu was halfway through his PPT, they already knew they had lost, so they simply gave applause to their opponents generously.

"I wonder what Mr. Yang's opinion is?"

Luo Xiu asked humbly.

"I have no doubt about Pinru's operational capabilities in e-commerce channels. I only have one question now, what can you bring to Nike?"

“Service and performance.”

"Okay, I understand. Regarding the opening of the flagship store, we still need to communicate internally. That's it for today. I still have a meeting to hold."

After Yang Zhi finished speaking, he stood up.

"If time is not urgent, I would like to treat Mr. Yang to a meal at noon."

Yang Zhi looked at his watch and said, "Let's do it next time. There will definitely be a chance next time."

"Okay, I will stay in Shanghai for the next two days and contact you later."

After Luo Xiu finished speaking, he shook hands with him and said goodbye.

It looks like a licking dog that is very attentive to the goddess.

Who told someone else to be Party A and myself to be Party B?



After leaving the office building, An Shiyu couldn't help but ask: "We performed much better than our opponents, right? Why don't you feel very happy?"

Luo Xiu shook his head, "I miscalculated. The one just now was not our opponent at all. The real opponent was Yang Zhi. We just had a fight with the air."

At this time, a familiar voice came from behind:

"It's so disrespectful to treat us like nothing."

Luo Xiu turned around and saw that it was Li Gaoming who was in the conference room just now.

"Mr. Li, I'm really sorry. I didn't mean anything against you."

Li Gaoming laughed: "It doesn't matter. The plan you just proposed is really wonderful and I learned a lot. Young people, keep up the good work!"

After he finished speaking, he waved his hand behind his back, got into the car waiting at the door, and walked away.

Luo Xiu took out his phone, called the two employees back, and found a place nearby to have lunch.

"Boss, how was your discussion? The agent operating company that came later didn't use any tricks, did it?"

"We performed much better than them."

"Yeah!" The two employees high-fived each other and asked excitedly, "Will there be employee prices when we buy Nike shoes in the future?"

"Don't get too happy so early. Our real opponent is not the agency operating company, but Mr. Yang."

Luo Xiu is still thinking about his last question in his mind: What can you bring to Nike?

Although my answer is a bit straightforward, is there anything wrong with it?

As an agency operating company, isn’t the biggest role of providing services to them and helping them sell their goods?

Luo Xiu does not rely on this agency operation to make money, but he is not willing to fail like this.

In order to win this project, he had put in so much effort in the early stage, but he couldn't let all this hard work go to waste.

To shrink back when encountering difficulties is not Luo Xiu's way of doing things.

"This meat is so delicious, try it quickly!"

Guan Shiyu put a piece of meat into Luo Xiu's bowl, "Don't think so much, eat your fill first."

"Little fish!"

Luo Xiu looked at her affectionately.

"Again, what's the matter?"

Guan Shiyu bit her chopsticks lightly, feeling a little panicked, thinking that he was going to say some disgusting love words in public.

"I want to say that the way you urge me to eat is becoming more and more like my mother."

"Then don't eat it."

Guan Shiyu angrily took the piece of meat away from his bowl.

"I eat!"

Luo Xiu quickly picked up the meat and put it into his mouth.



The two employees sitting across from them were quietly eating their food.

They are used to the daily displays of affection between the two bosses.

One employee couldn't help but said: "Don't Shanghainese dishes like to add sugar? Why is there a sour taste? Is it rancid?"
Chapter completed!
Prev Index    Favorite Next