From the time Luo Xiu opened his first Taobao store until now, almost everything he does has been smooth sailing, and he has never suffered any major setbacks or failures.

Even if you encounter a small setback such as being maliciously discontinued, you can always get over it easily.

Only this time did he really have no idea what to do.

However, no matter how anxious you are in your heart, as the boss and the spiritual leader of the company, you can only cheer up and be motivated in front of your employees.

If the boss becomes dejected, the morale of the employees will inevitably collapse in an instant.

Sometimes employees can fail, but bosses can't.

This is why some bosses refuse to admit that they have done something wrong and insist that they are right.

In the afternoon, Luo Xiu took his employees to the Old City God Temple.

Many local delicacies from the Magic City are gathered here, such as pigeon egg dumplings from Osmanthus Hall, eight-treasure rice from Songyun Tower, Nanxiang steamed buns and fermented glutinous rice dumplings.

In the evening, he took his employees to the Bund.

Feel the cool breeze of the Huangpu River with the smell of petty bourgeoisie, and see the International Architecture Expo.

In the evening, they came to a niche bar to check in.

Holding a glass of cocktail in his hand, he shook his head to the music.

It makes people feel that Luo Xiu is not here to discuss projects, but to travel.

The two employees also gradually let go and forgot about the failure of the project.

Anyway, you can eat, drink and have fun with your boss, so why bother yourself.

It wasn't until he returned to the hotel late at night and closed the door that Luo Xiu took out his computer and received a copy of the performance appraisal and quarterly and annual work reports of foreign company executives sent by an intermediary.

After reading this information, Luo Xiu sat cross-legged on the bed and meditated.

He is not practicing martial arts, and this is not some fantasy world.

This is just a way of meditation for Luo Xiu. He first clears his mind, forgets his identity, and then imagines himself as Yang Zhi.

If I were Yang Zhi, sitting in his position, what would I do? What do I need?

If I open Nike's official flagship store on Taobao, what benefits and troubles will it bring to me?

Luo Xiu slowly began to clarify his thoughts and understood why his plan failed to impress the other party.

My entire plan revolves around how to help Nike sell its products and how to achieve sales of 200 million this year...

But for Nike, if it sells more online, it will sell less in offline physical stores, and the entire brand may not be able to achieve major growth.

Offline dealers have always had strong opinions on low-price sales online. Will opening an official flagship store deepen the conflict?

…

The next day, Luo Xiu asked the two employees to return to Yangcheng first, while he and Guan Shiyu stayed in the Magic City.

"Has the project been negotiated?"

Colleagues gathered around excitedly.

"Can't talk."

"Alas, we will never have the chance to buy Nike at employee prices in the future."

Everyone sighed.

For them, the significance of half-price shoes is much greater than the company having one more project with annual sales of over 100 million.

"Why doesn't the boss come back?" Lin Baoer asked.

"He didn't say it, but he felt that this failure had a big impact on him."

"Boss is also an ordinary person, and it is impossible for everything to be accomplished."

"Yes, there are always times when we fail."

Before this, they really regarded Luo Xiu as a god, there was nothing he couldn't do.

"I don't think the boss is someone who gives up easily. If he hasn't come back, he must be continuing to fight for this project."

Lin Baoer spoke.

"Yes, I believe the boss will have a solution."

Other employees also echoed.

If Luo Xiu were here and saw the employees' unreserved trust in him, he would definitely burst into tears... and double their workload.

If you have the energy to talk about your boss behind his back, you must be underemployed.

…

…

At this time, Luo Xiu drafted a new plan in the hotel.

Guan Shiyu sat next to her, supporting her chin with her hands, looking at the computer screen like a little fangirl.

"Don't just look at me. Pour me a cup of tea."

Luo Xiu said while typing.

"Okay, please give me your orders!"

Guan Shiyu put on the hotel slippers, ran into the bathroom with a cup and a kettle, and then there was a splash of water.

Luo Xiu ignored her and continued to work.

After a while, Guan Shiyu held a tea bag in one hand and a cup of coffee in the other, and asked in a seductive voice: "Coffeeteaorme?"

"you guess?"

Luo Xiu stood up suddenly, picked up Guan Shiyu, put her on his shoulders, strode to the bed, and threw her on the bed.

"don't want!"

Guan Shiyu resisted desperately, but at this time the gap in strength between men and women became apparent.

All the tea bags and coffee bags in her hand were snatched away by Luo Xiu.

"Children only make choices, of course adults want them all."

Luo Xiu made tea and coffee together and continued to work.

I was thinking about the problem all the time last night and only slept for two hours. At this time, I have to take a two-pronged approach to keep myself energetic.

In this new plan, Luo Xiu’s focus is no longer on how much sales e-commerce can help Nike.

Before its rebirth, Nike did not officially enter Tmall until 2012, which shows that before that, they looked down on the sales volume of e-commerce.

If you want to impress them, you have to tell a new story.

For such a large company, a good story is sometimes more important than actual performance.

Rely on a good story to get investment, rely on a good story to go public and make money.

What they sell is not only products, but also stories.

Especially when you reach the position of Yang Zhi, the improvement of performance is no longer your responsibility alone. There will be a group of people coming to grab the credit. You must have a complete story to prove that the credit belongs to you.

Through an intermediary, Luo Xiu learned that Yang Zhi had not been promoted in two years.

The last time he was promoted was because he told a story during his work report that the Chinese market would survive the economic crisis and usher in a golden decade.

Senior management positions have always been filled with more wolves than meat, and past achievements are quickly forgotten.

In the new year's review, if he does not perform better, his current position will most likely be replaced.

Thinking of this, Luo Xiu typed a title on the PPT homepage:

"Let Nike better understand its users"

This is the story Luo Xiu wants to tell.

The difference between e-commerce sales and traditional sales is that e-commerce can obtain user data and know his phone number, address, gender, age and even hobbies.

This data can help brands improve their products and services.

In the era of mobile Internet, whoever controls the data will win users.

Big data will be a badly used word and a badly told story in the future.

But in 2010, it was still a new thing and a good gimmick.

What Luo Xiu has to do now is to tell this story well and get the Nike e-commerce general distributor contract for the company.

…

…
Chapter completed!