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173、Everything is ready

"How is it? Are you satisfied with the first-class service?"

Guan Shiyu held Luo Xiu's arm and joked, "I am a gold card user. If you have any dissatisfaction, you can tell me and I will help you file a complaint against them."

"It's not bad. I didn't expect them to provide after-sales service."

After Luo Xiu finished speaking, he raised the note in his hand.

"Are you showing off to me?" Guan Shiyu snatched the note away and pretended to be angry and said, "You are not allowed to accept other people's notes next time."

Luo Xiu was very happy when she could confess and take out the note.

As for the stewardess leaving his phone number, that only shows how good his boyfriend is.



The two returned to the company.

As soon as I walked in, a group of colleagues gathered around me.

"Boss, how was the conversation?"

"That damn Mr. Yang didn't make things difficult for you, did he?"

"It's not a big deal for Nike. If it doesn't do it, it won't do it."

"Boss, I found their foundry. How about we go find that factory and make a batch of knockoffs, exactly the same shoes, and sell them for half the price."

Luo Xiu pressed his hands to stop their voices, "You have so little confidence in me?"

"Didn't you say that Mr. Yang is very arrogant and completely uncooperative?"

"I did encounter some difficulties at the beginning, but you must always remember that work is just like solving a problem. There must be a correct answer. As long as you think hard enough, you will definitely be able to find a solution to the problem."

This group of young employees are easily influenced by chicken soup.

After hearing what Luo Xiu said, they all calmed down and began to think about the difficulties they encountered in their work and whether there was a better way to solve the problems.

At this time, the upright Ye Xiaomeng asked: "Then boss, why do you always fail in your advanced math?"

She would not give Luo Xiu face just because he was the boss.

This is one of the reasons why Luo Xiu recruited her to manage the company.

Other employees regard Luo Xiu as an idol and believe every word Luo Xiu says.

He needs someone by his side to always alert him and keep him from getting too carried away.

"Because the old man who teaches advanced mathematics is not good-looking enough, I am not interested in studying. If Teacher Su Qian teaches us advanced mathematics, do you think any boys will fail?"

Luo Xiu argued.

"If Su Qian were my high school mathematics teacher, I promise not to skip a single class." A boy immediately expressed his stance.

The girls also rushed to say: "If the advanced math teacher is Wu Yanzu, then I... still can't do advanced math. It's too difficult. I'm crying!"

"Okay, don't hang around here, go to work quickly!"

Luo Xiu waved them back to their seats.



Reaching a preliminary cooperation intention with Yang Zhi is only the beginning of cooperation between the two parties. There are still many difficulties that need to be overcome before the store can actually be successfully opened.

The first is the cooperation model. At the beginning, they were only willing to cooperate on an agency basis, with goods shipped from their warehouse and all costs paid by them. Pinru could only get a service fee of 5% of their sales.

In other words, if Pinru helps them sell 100 million yuan, he can earn 5 million yuan, and if he helps them sell 100 million yuan, he can earn 50 million yuan.

In the future, it will be easy to sell several billion a year, but in this era, it would be good to sell one or two billion a year.

After deducting your own internal personnel and office costs, earning several million a year is still too little.

You must know that doing such a project requires a waste of too much energy, and it is completely worth the loss.

Luo Xiu might as well use this energy to do other things and maybe earn more.

Therefore, Luo Xiu resolutely follows the distribution model, requiring new products to be purchased at a discount of less than 50%, and discounted products to be purchased at a discount of 20 to 40%.

The advantage of this model is that you can earn more and the operation is more flexible.

The disadvantage is that you are responsible for your own profits and losses, you have to pay all the expenses yourself, and there is a certain amount of financial pressure when purchasing large quantities of goods.

Luo Xiu didn't believe that he could still make a loss by running Nike, so he had to fight for the distribution model.

For this reason, Luo Xiu also made connections everywhere and spent money to give gifts.

We reached many agreements and commitments privately and finally convinced them to adopt the distribution model.

"Boss, Nike's application for opening a store has been rejected."

"Why?" Luo Xiu heard Lu Tianyun's report and almost couldn't help but swear.

"The feedback from Taobao said that our authorization letter is not compliant and must follow their template without changing a single word."

"Then follow their template and ask Nike to issue a new authorization."

"But Nike also has their authorized template, and it is also very difficult to change it. It not only requires legal approval, but also multiple high-level approvals. More importantly, we need to give a reason for changing the template."

After hearing these words, Luo Xiu's head was pounding.

All these authorizations and approvals must be signed by their headquarters, and their work efficiency is surprisingly slow. They can only communicate back and forth through emails, and you will never find anyone during the holidays...

Once this process is completed, it may take half a year.

"Publish the picture, add Nike's authorized signature to the Taobao template, and then open a store directly."

"Is this okay? Is it illegal?" Lu Tianyun asked weakly.

"What are you afraid of? Anyway, we have formal authorization, but we just made some temporary changes."

Although Luo Xiu doesn't want to do this kind of thing in principle, sometimes it's not possible to be 100% compliant in business.

Sure enough, after uploading the authorization letter of the P picture, the store application was finally approved.

For Luo Xiu, when a new store opens, it must hold a big promotion to increase its reputation and sales.

Finally, he set the opening date for April Fool's Day, April 1.

The advantage is that it is easy to create topics, and you can join forces with Taobao to create a wave of publicity.

The bad thing is that time is too tight, and most of the new models don't have time to stock up on the shelves.

Luo Xiu doesn’t plan to launch new models either.

He asked Yang Zhi to help adjust the goods, collect all the discounts from various places, and prepare for a "new store opening, 50% off the entire store" discount event.

These discounted items were originally leftover goods, and they were also worried about how to deal with them.

Leaving it in a store for long-term discount promotions will damage the brand value.

Luo Xiu gave them a promise to clear them all in just one day.

Because of this promise, Luo Xiu obtained a discount of 20 million worth of goods.

After receiving the goods, the most important next step is event promotion.

Taobao has always spared no effort to promote a merchant of Nike's caliber.

The advertising space on Taobao homepage will be given directly for free.

Nike's own marketing is also very strong, and they have signed a lot of sports stars.

Domestic ones include Liu Xiang, Li Na, Yi Jianlian, and international ones include Kobe Bryant, James, Durant, Cristiano Ronaldo and other popular stars.

Luo Xiu asked them for some signed shoes to use in the store's lottery.

Three days before the event, Luo Xiu also asked Nike to replace all the various portal websites and video ads currently being placed with the promotion of the new store opening.

For a time, the Internet was flooded with advertising slogans before "Nike enters Taobao mall, 50% off on the first day of opening."
Chapter completed!
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