Luo Xiu posted an advertisement on his personal Weibo:

[This is not an April Fool’s joke. On April 1st, Taobao Nike official flagship store offers a real 50% discount on everything! (Short URL link)]

Immediately, a fan raised a question: "Isn't Pinru making money anymore? Is the boss's personal account selling out to accept advertisements?"

"Mr. Luo's Weibo seems to only post his own advertisements, but now he's starting to lose money?"

"If you look at the company that opens the store, you will understand that this store is also opened by Pinru."

"I saw the news. Mr. Luo is so awesome that he actually won the general distributorship of Nike e-commerce. I will buy a pair of Kobe 3 to support Mr. Luo."

…

In addition to Luo Xiu, many Nike spokespersons also posted on Weibo about the event.

Basically, as long as you have been online in the past few days, you will not ignore the news that Nike has entered Taobao.

At the same time, it also triggered a debate among netizens about whether the goods sold in this store are genuine Nike products.

"There are a lot of fakes on Taobao, but who knows if they are real?"

"Last time I bought a pair of Nikes on Taobao that cost tens of yuan. It looked fake at first glance. I wore them twice and then threw them away."

"You still want to buy it for dozens of dollars? Isn't it funny?"

"This is an official flagship store. If all A-grade products are sold here, then other offline franchisees will be even less trustworthy."

Of course, what everyone is more interested in is the 50% off discount.

For a brand like Nike, as long as the discount is low enough and the publicity is strong enough, consumers will rush to buy it like crazy.

Especially after the fermentation of public opinion, everyone is waiting for the start of grabbing at 0 o'clock, as if they will lose money if they don't grab it.

Every year on Double Eleven, those models with heavy discounts in flagship stores are almost instantly available.

The rest are just some ugly colors or oversized sizes, reserved for waiting for the right person.

The students in the university town knew that Pinru had obtained the Nike brand and began to find ways to find out if there were any internal coupons.

Girls will pursue beautiful bags, clothes, shoes, cosmetics... Boys are almost only interested in shoes.

For these boys who are still in school, sneakers are almost their only pursuit of clothing.

On the court, you can say that my skills are poor, but you can never say that my shoes are fake.

College students who have been in college for 10 years are not as hyped as later generations. A pair of ordinary Nikes or Adidas can make them happy for a long time.

The original price of sneakers is a month's living expenses for most students, and most people are not willing to spend this money.

Nowadays, there are 50% off special price shoes, which makes many students who have never considered buying Nike cannot help but open Taobao.

They don't care whether these shoes are new or not, as long as they have that mark and no one will say your shoes are fake.

…

At 0:00 on April 1st, the event officially begins.

The employees all stayed in the company to stare at the data cube and witness this moment in history.

However, time passed by second by second, and the sales volume still showed 0.

"What's going on? Why doesn't anyone buy it?"

"There are so many additional purchases in the background, and the customer service inquiries are also full. Is this all fake?"

The store manager was a little devastated.

Luo Xiu smiled and said, "Don't worry, let the bullets fly for a while."

Even though Nike refused to pay dues due to the first cooperation and was forced to pay more than 10 million yuan in cash for goods, which stretched the company's cash flow, he never worried that the goods would not be sold.

About a minute later, the store's sales suddenly increased to more than three million, and they were still increasing rapidly.

It turned out that at the moment when the rush started, too many people placed orders at the same time in the store, causing the system to crash.

At the same time, a large number of netizens complained on Weibo, saying that this event was fake and that they could not be grabbed at all.

Many people first get stuck on the payment page, and then are prompted that the selected product has been removed from the shelves.

They watched one product after another being photographed and taken off the shelves, so they had no choice but to grab the less attractive models.

"Old...boss, this sales growth rate seems to be even stronger than last year's Double Eleven."

"Last year, during Double Eleven, it was only 5 million, and now it's almost 7 million."

"At this pace, wouldn't it be possible for the whole day's sales to exceed 40 million? It's a pity that we don't have that many goods."

Luo Xiu shook his head, "You are overthinking. Sneakers are different from clothes. There are not many good-looking styles. Everyone has to rush for goods. As a result, sales are very strong at the beginning, but then slow down in the later stage. In the end, it can only sell 20 million yuan."

You can laugh."

With Nike's brand strength, if there is enough time to prepare, it is not impossible to exceed the sales of brands such as last year's Double Eleven.

The current preparations are still too hasty, and if it can sell for 20 million, it is already a joke.

Sure enough, by the next morning, after sales exceeded 15 million, the growth rate had become slower and slower.

After that, throughout the afternoon and evening, I barely managed to sell five million, and a total of more than 20 million was sold in the whole day, which was similar to Luo Xiu's prediction.

The most important thing is that if there is no promotion cost for this event product, it is mainly promoted by the brand side in cooperation with Taobao.

After deducting the payment and other costs, there is at least a dozen points of profit left, which is much higher than the five-point service fee of agent operation.

Preliminary estimates suggest that this activity will earn a net profit of about three million.

This is just a store that has just opened, selling discounted items. With the development of e-commerce in the future, the income will be even more considerable.

All the hard work you have put in before is worth it.

Luo Xiu ordered the finance department: "The brand requires us to issue a report every month. Please change the data and calculate Pinru's promotion expenses to the Nike store, and reduce the profit of this store to a slight loss."

"Okay, Mr. Luo."

Guan Shiyu asked puzzledly: "Why should we make a loss?"

"When the brand owners see that we are making a lot of money, they may take back the store and run it themselves. Even if they don't take it back, they will find ways to reduce our profits. We have to learn to be poor."

"They won't believe such an obvious fraud, right?"

Luo Xiu patiently explained: "For this kind of multinational company, people from the headquarters will not come over to investigate how much money a dealer makes. As long as our head of China is willing to believe it, that's all."

Crying children will not have bad luck.

Only by constantly complaining to the brand’s father that you are poor can you ask them for money, goods and resources, pretending to be barely able to make ends meet.

If you want to run a store like Nike well, it depends not on your operational skills, but on how to maintain good relationships with brands.

If you have a good relationship with the brand and they are willing to support you and give you lower discounts and higher rebates, you will be able to achieve higher sales.

This is why last year on Double Eleven, Luo Xiu took out hundreds of thousands to reward everyone. Although he sold 20 million this time, everyone didn’t get any bonuses.

Because being able to sell this amount of money depends on the future mother-in-law in the first place, Luo Xiu had the opportunity to discuss the plan face to face with Yang Zhi.

Secondly, Luo Xiu relied on his personal ability to convince Yang Zhi and successfully obtained the project.
Chapter completed!