Luo Xiu and Guan Shiyu stayed in this store for two hours, and no customer stayed in front of Pinru's products during this period, let alone purchased them.

This is the difference between offline and online.

When you buy things online, some customers like to read reviews and choose products with many positive reviews.

Some customers like sales volume and like to choose purchases with high sales volume.

Some customers choose cheap prices, some customers choose good service, some customers choose good-looking appearance, and some customers only recognize brands...

You have more advantages than your peers in some aspects, and you can encircle your customer base.

In offline shopping malls, there is no customer review, no detailed function reading, so there is too little information for reference.

When customers enter the mall, they don’t know how to choose products. They either listen to the shopping guide’s tricks or choose a big brand with the right price.

Big brands occupy the entire display cabinet, covering three prices: high, medium and low. When you are a small brand, put in the corner, no one will look at you one more time.

It's like a martial arts secret book with an inconspicuous name in the Sutra Pavilion. No one wants to read it except the protagonist who is born with luck.

Compared to online, offline brands have deeper moats. If you want to make a bottle of Coke, no matter how special or delicious it tastes, you can't surpass Coca-Cola or Pepsi.

The mall knows that these big brands have higher fault tolerance rates, so they will naturally give them more options. In addition, their deep channels have been deeply rooted in the market for so many years, and their relationship with the mall is complicated.

Why should you give way to you if you are a newcomer?

The conflict between the brand and the channel is often as follows:

Shopping mall: You want to get better placement and prove yourself with sales!

Brand: Only if you give me a better placement position can I have sales!

Shopping mall: Then you have sales first before I can give you a position.

Brand: Without a location, how can I have sales?

...

This is how dolls were born.

Many online activities are preferred by big brands, but small brands also have more flexible prices and more flexible operating strategies that big brands do not have.

Therefore, e-commerce provides an opportunity to make the loser counterattack, and Pinru took off quickly with the help of the e-commerce channel.

But if Pinru wants to become a real big brand, he still needs to prove himself through offline shopping malls.

Otherwise, it will always be just a Taobao brand and may be killed by the back waves on the beach at any time.

...

At this time, Luo Xiu saw several guests walking towards the electrical appliance area and deliberately asked Guan Shiyu loudly: "Didn't Aunt Wang's juicer be bought here? Why didn't I see it?"

Guan Shiyu immediately reacted and cooperated with Luo Xiu:

"You are talking about the juicer that Lin Pinru uses every day in that TV series, right?"

"Yes, yes, Aunt Wang bought one. I went to her house to drink it once. The freshly squeezed orange juice is really amazing."

"Why are you going to Aunt Wang's house for nothing? Do you fall in love with her daughter?"

"No, I swear, I really didn't like her daughter. How old is her daughter."

"That's because I'm interested in Aunt Wang. You really like someone with a big butt!"

After Guan Shiyu said this, the person next to him almost couldn't help laughing.

"Stop making trouble, find a juicer quickly!" Luo Xiu looked down and shouted in surprise, "So it's really here, the mall is really good. How can you put such a useful machine on the side?"

"Maybe it's too easy to sell. It's time to sell out, and the mall moved it to the side. Do you think there are only two units left? Let's take one and leave quickly."

Luo Xiu picked up one and walked towards the cashier.

In fact, the two drama artists just circled around the mall and returned to the electrical appliance area with their juicer in hand.

"I was really bought one. Luo Xiu, you are so smart. Let's continue to use this method!"

"Let's go, go home, we two billionaires are here to hold us. Is it embarrassing to lose!"

It doesn’t matter if it’s not right, but the price ratio is too low, so it’s better to hire a shopping guide to sell the goods.

Luo Xiu put the juicer back in place and pulled Guan Shiyu, who was still interested, to leave the mall.

On the way back, Guan Shiyu carefully analyzed: "Our biggest problem now is that the product is too inconspicuous. Can you put a large-screen MP4 in the mall and play the scene where my sister uses a juicer in the TV series in a loop?"

Luo Xiu nodded: "This is indeed a solution, but the problem is whether the mall allows us to place it. How to manage these MP4s, what should we do if they are stolen, and how to solve the power supply problem?"

"You can do some simple things first, such as explosive posts for promotions, eye-catching advertising slogans..."

"These must be done, but they are still not enough."

"Actually, I found the most serious problem. The overall style positioning of our products is not very consistent with the mall."

"Why do you say that?" Luo Xiu asked.

"Other people's packaging is colorful and colorful, but we are pure white. It's so inconspicuous to put it with them."

Guan Shiyu's words shocked Luo Xiu and he instantly understood the biggest crux of the matter.

When he made his first rice cooker, his style was based on the minimalist Apple style.

In the future, Xiaomi’s home furnishings will basically be of this style, which will be more in line with the needs of young people.

On the Internet, in your own store, the overall design gives people a very classy and artistic feeling.

Except for electrical appliances, Pinru's clothing, home furnishings, bags... all have this kind of indifferent style.

Luo Xiu did not think at the beginning that e-commerce was his strength, and all his considerations were for e-commerce.

Now that he is invincible in e-commerce, he only discovered that something was wrong when he started to expand offline.

To solve this problem, the easiest way is to change the brand style and cater to the needs of the mall.

But this cost is too great. Pinru's style has formed a memory in the hearts of online consumers. Now, abandoning this style is undoubtedly a matter of giving up the big and taking the small, and losing watermelon to pick up sesame seeds.

Another way is to distinguish online and offline products, which is also the method adopted by many offline brands when they impact e-commerce.

In order to distinguish between two markets, they specially developed two series of products.

However, this method is suitable for traditional big brands to impact e-commerce, and may not be suitable for emerging brands like Pinru to attack offline.

Moreover, Luo Xiu firmly believes that he wants to make products with high appearance and have his own style and cannot cater to the public for short-term sales.

We must consider young people and future markets.

Is there any way to open up a world offline without changing your brand style?

Luo Xiu kept flashing through his mind the business models of various emerging brands in the future, hoping to find a correct answer.

Suddenly a brand flashed through his mind.
Chapter completed!