A brand known for its cold and indifferent style, Luo Xiu first thought of unscrupulous prints originating from Japan... No, it is Muji.

I don’t know why, but every time I see this brand, I always read it as an unscrupulous print.

The brand concept of Wuyin advocates a natural, simple and simple lifestyle.

The things in the store are actually not cheap, you can find alternatives that are about the same quality as them at any time and are much cheaper.

But when you walk into their store, you are easily influenced by their overall design style and unknowingly buy a lot of their things.

Of course, the premise of all this is that you are their audience and what they express happens to be what you agree with.

Later, a young man named Ye established Miniso in Yangcheng.

Many people think that Miniso is a copycat version without any marks. In fact, both of their brand concepts, audiences, and profit models are completely different.

In his previous life, Luo Xiu was once puzzled by how Miniso sold so cheaply, how to open a store in a large shopping mall where every inch of land was valuable and maintain profitability. At the same time, the expansion was also rapid, and it expanded to thousands of stores in a few years.

Later, by chance, Luo Xiu met their purchasing manager and gradually cleared their operating model.

First of all, they can survive on the low-interest model and cannot leave a strong supply chain system.

In terms of supply chain, Pinru now has multiple brands, multiple stores, multiple channels, and multiple distributions, and also needs a strong supply chain system to support it.

In addition, the rice balls built by self-built same-city distribution system and the cloud warehouses previously built have completed the last shortcoming of the supply chain system and formed a perfect closed loop.

In addition, Miniso has a purchasing team that collects products across the country and then at least one product evaluation meeting per week, which allows them to keep new products quickly.

This product is not inferior.

In addition, they have a very complete test mechanism to quickly eliminate unsold products.

Good at creating hot products and making profits through hot products.

...

After in-depth research, I found that Miniso’s operating model is very similar to e-commerce. The difference is that one is to open a store online and the other is to open a store offline.

Of course, Luo Xiu did not want to copy Muji, nor did he want to make a Miniso first. Instead, he learned the advantages of both of them, and then integrated his own characteristics to build his own grocery store.

It has its own unique creative style and high-quality quality. At the same time, based on my country's strong manufacturing and supply system, it can still achieve moderate prices and retain good profits.

With an idea, Luo Xiu didn't want to delay for a minute and immediately rushed back to the company to convene everyone to discuss the feasibility.

Everyone was about to get off work, but when they heard that they were going to have a meeting, they reluctantly walked into the conference room.

However, they also knew that Luo Xiu rarely held meetings during the after-get off work hours, and there must be something urgent to summon everyone, so they quickly put away their dissatisfaction.

When Luo Xiu finished speaking about his plans, everyone was silent.

After a while, someone spoke, "If we really want to open a store, will we only sell Pinru's products? Not on other brands?"

Luo Xiu explained: "Other brands have different styles from us, which will destroy the overall beauty of the store."

"But our product range is not rich enough now, far from supporting an offline experience store."

"We will open three more Taobao stores in the near future, namely home goods stores, snack stores, beauty stores, and our original product lines, which basically meet the needs."

Household products are very simple, just find a source of goods nationwide.

As for snacks and beauty stores, they have already been within Luoxiu's plan.

Snack shops can refer to the operation strategies of Three Squirrels back then, while beauty shops can refer to Perfect Diary and Hua Xizi.

As an e-commerce person, if you have not learned and learned about these three stores in depth, you must not really love e-commerce.

The earliest appearance was Three Squirrels, which started in 2012 and appeared in front of consumers with a cute cartoon image. The brand slogan is: Make the world's masters happy.

To put it intuitively, they are Haidilao in the e-commerce industry.

The welcome speech of ordinary stores is: Dear, what can I do to help you?

And the three squirrels are: Master, please give your instructions!

Their customer service will chat with you as a little squirrel, call you the master, and even talk to you about various topics in a soft and cute tone.

But you won't want to know that there is a very likely person who snatches his feet on the other side of the screen.

Perfect Diary and Hua Xizi grew up on social platforms and e-commerce live broadcasts.

Luo Xiu spent a lot of money to cultivate his own KOLs in the first place, for the sake of this moment. Especially for his roommate Yi Qingfei, Luo Xiu has always had great expectations for him.

Raising troops for a thousand days and using troops for a while, now is the time for them to play their role.

After confirming that these three new stores were opened, all operators actively signed up to win the position of store manager.

The manager status of the old store is very stable, and no one can see the hope of replacement. Now that there is a new store, of course we will try our best to strive for it.

And they knew in their hearts that Yipinru's current position in the e-commerce industry can easily win any category.

What's more, the boss doesn't allow failure, he will definitely help him.

Luo Xiu stated: "If you are interested, you will go back and prepare an operation plan. You will hand it over to me the day after tomorrow. I will decide the candidate for the store manager based on the plan."

"Okay, boss!" Everyone answered in unison.

Although Luo Xiu himself already had a complete set of plans, he still wanted to make one for them.

What he needs is a person who thinks about this category and has ideas, rather than a waste who only listens to the boss and does not use his brain.

"Our offline project requires a general manager. Which of you is confident of taking on this important task?" Luo Xiu stood up with his hands on the table and asked loudly.

The scene was quiet, not as enthusiastic as before.

This is not because Luo Xiu just fired a sales director not long ago, but because they really have no confidence in this position.

The employees in the conference room are engaged in e-commerce after graduation, and no experience in physical stores, and no one dares to try it easily.

What's more, they have witnessed the rapid development of e-commerce in the past two years. In their hearts, physical stores are definitely not as promising as e-commerce.

In fact, it is better for Luo Xiu to lead the team himself, but he still has too many things to be busy with. The fan ball is still eyeing by a group of capitalists. He must be wary of their attacks at any time and cannot devote all his energy to doing this.

At this time, Guan Shiyu stood up and said seriously: "I want to give it a try!"

"This is quite time-consuming. Can you be busy?" Luo Xiu asked with a little heartache.
Chapter completed!