Beauty and skin care are definitely profitable industries.

Its cost expenditure mainly lies in channel expenses and promotion investment, rather than in raw material costs.

Therefore, Luoxiu does not want to reduce product quality in order to save money.

Of course, some valuable raw materials that have no positive effects on their effects, are just for advertising gimmicks, and they can save as much as possible.

Many skin care products have only one glycerin that can moisturize, but they just want to make something that sounds high-end to make consumers sound "unclear" and increase product quality.

Yi Qingfei has been publishing various skin care products and cosmetics test videos in the past two years.

For example, a certain skin care product that claims to have added nicotinamide solution has become popular.

He bought it immediately, and through professional instrument analysis, and with rigorous experimental data, he easily told consumers what the actual content of the ingredient is and whether it can play a role...

All these experiments were completed by professional researchers, and Yi Qingfei was only responsible for showing off.

The main reason is that the researchers are not very good-looking, and it is difficult for them to attract girls to watch when they appear on the screen.

In the past two years, Yi Qingfei has won the title of beauty leader with beauty makeup, skin care teaching videos, and various products to combat counterfeiting, and has attracted countless fans.

Those brands that he has counterfeited him hate him to the core, and there are countless big brands who want to cooperate with him, but are turned away.

He often tells his fans that the reason why he has not cooperated with those big brands is that on the one hand, he maintains the neutrality of counterfeiters and does not want to negotiate bad money; on the other hand, he hopes that he can make a truly useful and affordable product.

.

He said he wanted to make his own products for two years, but he never fulfilled them.

Every time a new video is released, there are always some black fans in the comments section sarcastic:

"Didn't you say you want to produce your own product? Why haven't you released it yet?"

"He has released a PPT in the past two years. This is a PPT product!"

"You can make one of your own products every day!"

"He's just a sissy guy, do you really think he understands products?"

...

Fans initially helped Yi Qingfei refute a few words, but later they made too many people, and Yi Qingfei did not come up with the product, so they were powerless to refute it.

Finally, he announced that the Pinru series of beauty products will be on sale soon.

Before the sale started, he updated a video every day, comparing Pinru's new products with those noble ladies' cosmetics and dismantling the ingredients.

The purpose is to tell fans that the ingredients we use are no worse than those of the ladies' cosmetics, and they are even shipped by the same factory, but the prices are quite common.

Because we spend our expenses on product research and development and manufacturing, rather than asking big-name celebrities to endorse them.

This set of rhetoric is still very impressive to consumers.

In addition, after two years of preparation, everyone is looking forward to what kind of product he will come up with after two years of hard work.

Black fans want to see him fail.

True fans want to see him realize his ideal.

On the last day of the product launch, Yi Qingfei had severe insomnia.

He was under great pressure, afraid of failure, afraid of becoming a laughing stock, and even more afraid of letting down Luo Xiu’s cultivation of him in the past two years.

He once resigned to Luo Xiu last year, and Luo Xiu replied to him with four words domineeringly: I don’t approve it!

At the same time, he opened a new company, Pinru Culture Media.

One of the entire floors belonged to Yi Qingfei, and he was equipped with several highly educated R&D personnel.

Spend money every day like flowing water, but never produces it.

His pressure is different from Li Shan. The rice ball mainly costs investors' money, and what he spends is the money that Pinru e-commerce has worked hard to earn.

The moment before the sale started, friends such as Luo Xiu, Li Shan, Zhao Jianye, Guan Shiyu gathered to cheer him up.

Yi Qingfei said worriedly: "Brother Xiu, is the first order volume of our first batch too large? I'm afraid I can't sell it all at 300,000 lipsticks at a time."

Luo Xiu smiled and comforted him: "Don't worry, we have the first ten color numbers on the shelves, and each color number is only 30,000 on average."

"The first batch should be sold at a smaller price. It's really easy to sell, and it's time for us to add more goods!"

"In this way, the production cost of each company will be much more expensive, and we will have to start a good start and have some sensational events. This will not only slap those who look down on us, but also support the hype in the future with facts."

Luo Xiu has always been gentle to Yi Qingfei, but is much more rude to Li Shan.

If Li Shan had said these despicable words, Luo Xiu would have started to curse him long ago.

"Hopefully there is a good sales volume."

"You are afraid of wool!" Li Shan next to him couldn't stand it anymore and patted his chest to promise, "I really can't sell it, I'll help you eat it all."

Zhao Jianye also said, "That's right, my buddy has booked a hotel and is waiting to celebrate you."

The two of them were not involved in the project.

As a person from Rice Ball, seeing Pinru E-commerce store opening, none of them failed.

In their opinion, these concerns are redundant.

At 8:08 pm, the countdown ended and the store products were officially opened.

Yi Qingfei's palms were covered in sweat, which was even more nervous than his future wife gave birth to a baby.

At the same time, countless peers are also paying attention to the sales data of this store.

They want to know if this industry messenger can make the beauty makeup a bunch of mixed water.

One thousand pieces.

Five thousand pieces.

Ten thousand pieces.

Twenty thousand pieces.

Fifty thousand pieces.

...

Every time the page is refreshed, the number increases geometrically.

In less than an hour, hundreds of thousands of units have been sold.

Among them, the "Goddess" recommended by Yi Qingfei to fans is also the color number with the most stock, with sales of more than 30,000 units.

Moreover, the price of each lipstick is 108 yuan, which means that the store sales exceed 10 million in less than an hour.

Although the price of 108 is not as good as that of those big brands, domestic brands of lipsticks can rarely be sold at this unit price.

What's more, this is a new brand.

All this comes from his millions of true fans on Weibo.

It comes from those girls who watch his beauty teaching videos every day and listen to him analyze product ingredients.

They held their trust in Yi Qingfei, believing that this was a good product.

After fans took photos of the product, they all left messages on his Weibo:

"Other beauty bloggers have already received advertisements and negotiated bad money. Only you have always insisted on developing your own products. I believe you will not disappoint us."

"I have watched so many teaching videos of you, but you have never answered advertisements and can't afford to spend some money for you. Now, even if you pay a piece of rubbish, I will pay for it. It's the tuition I paid for you."

"We know that you have suffered a lot of abuse and pressure in the past two years. Please continue to do what you like, and we will always support you."

...

Yi Qingfei broadcasts fans' messages one by one, and occasionally raises his head to try to stop the dazzling tears.

In the past two years, he has been scolded on the Internet every day. In reality, some people spit on him, and even their family members and relatives cannot understand him. They are talking behind their backs about whether the child is crazy.

Every time he wants to give up and become a "normal person", he remembers what Luo Xiu said to him: If you persist, you will wait until your era.

Now, Yi Qingfei wiped the tears from the corners of his eyes with his hands, Zhan Yan smiled and asked Luo Xiu: "This is my era!"

Luo Xiu shrugged, "That's it? Is it still far?"
Chapter completed!