On Paidai.com, those e-commerce merchants started discussing again:

"I heard that Pinru is going to open a new Taobao store."

"No way, what does this big devil want to do?"

"After I opened a furniture store last time, I thought he was going to stop, but I didn't expect him to be a troublemaker again."

"He is not a troublemaker, he is simply a scavenger. Every time he enters the market, he sweeps through a category."

"You can go to any category. Please don't come to us mothers and babies, please."

“The next store will be in the snacks and food category, it’s been decided.”

"Is it easy for us to attract traffic by making game videos?"

"Snacks are such a small category and there is no money to be made, so why would he come in?"

"Just because you don't make any money now, doesn't mean Pinru won't make any money when he comes in."

"I'm not optimistic about it anyway. They might as well go to other major categories."

…

The protests from his colleagues did not stop Pinru from moving forward.

Recently, Pinru's office has added several snack cabinets, which are filled with snacks collected by the purchasing department from various places.

A variety of dried fruits, spicy strips, and even snail rice noodles.

All colleagues can eat as much as they want.

After the female employees shouted long live the boss, they excitedly rushed to the shelves.

Soon the office was filled with the aroma of snacks, and those who came for the interview suspected that this was a snack processing factory, not an e-commerce company.

After a week, start counting the consumption of various snacks and select the ten most popular snacks.

People who buy snacks online are mainly young women in the office, that is, this group of girls in the company.

They basically represent the buying population of this category, and what they like basically has the potential to become a hit.

The only exception is that Luo Xiu insists on putting it on the first batch of shelves, although few people take it.

“Will anyone really buy this thing to eat?”

Guan Shiyu asked doubtfully.

Without waiting for Luo Xiu to answer, a girl next to her quickly grabbed a few packets and said, "Of course, you will know after eating them."

That girl not only ate it herself, she also tried her best to convince others to try it.

People who were initially disgusted with the smell fell in love with it after trying it once.

The reason why Luo Xiu has so much confidence in it is precisely because he has witnessed with his own eyes how it became popular on the Internet.

Among them, the representative brands are: Li Ziqi, Haohuanluo, Luobawang...

Before this, no one could believe that a small pack of fusilli powder could generate annual sales of over 10 billion.

The food store now opened by Luo Xiu can be said to have gathered three squirrels' dried fruits, Weilong's spicy strips, and screw noodles. At least in terms of product strength, it is sufficient.

With Pinru’s influence in e-commerce and its operational capabilities ahead of the times, it is bound to explode quickly.

It's a pity that the current cold chain distribution is not yet mature, and Zhong Xuegao cannot be included in it.

…

After preliminary preparations, the food store finally opened.

Luo Xiu made these ten snacks into gift packs and distributed them to the Internet influencers who signed a contract with him to try them out and let them promote them.

At this time, the ability of Internet celebrities to monetize was not as strong as that of later generations. It was rare for them to receive a promotion, so they would be very dedicated to helping advertisers produce works.

So the good video host turned into a mukbang.

The joke writers are also scratching their heads trying to come up with a joke related to the product.

Beauty bloggers are relatively relaxed. They can take a few beautiful photos with snacks and then communicate.

As a big V with tens of millions of fans, Luo Xiu himself draws prizes on Weibo every day for fans to try.

During this period, as long as everyone opens the Internet, they can see that the big Vs they follow have become snack promoters.

Netizens have great opinions on this:

"Can you please don't let me see these foods late at night? Do you want to starve me to death?"

"I also find it strange why I always see these snack ads at night."

"It means you only have time to check Weibo at night."

"The snacks here seem to be very popular. Are they really that delicious?"

"It's pretty good, the packaging is nice, the service is very good, the walnuts come with clips, and macadamia nuts are my favorite. The only downside is that they are easily robbed when placed in the office."

Most people like to follow the trend. When something is discussed a lot, they always want to buy it and try it themselves.

The store soon welcomed its first batch of customers.

Immediately afterwards, a new topic was launched on the Internet.

"Have any of you ever tried cooking fusilli at home? My mom came back and asked me if I was cooking shit."

"Hahaha, I was even worse. In order not to stink up the dormitory, I took it to the bathroom to eat, but my roommate asked me if I was eating shit."

"Is it normal for it to be so smelly? I thought it had gone bad, so I threw it all away without eating a bite. Now I am having a passionate confrontation with the customer service."

"It's normal to be smelly. Don't bully their customer service ladies. They are so chatty. I can chat with them all night."

…

These topics are not initiated by big Vs, but by ordinary netizens one after another.

Of course, Luo Xiu still played a role in fueling the flames.

He used to have ten trumpet accounts in the school campus forum, and now of course he also buys some trolls.

Internet promotion without the participation of big Vs and trolls is incomplete.

With such vigorous promotion, it only took two weeks for Pinru, a Taobao store, to sweep the entire category.

Fellow merchants thought that Pinru could take the first place, but they never thought that he would reach the top in such a short time.

"They are still not human!"

"They can actually do a good job in this small category."

"I discovered that it's not that this category is small, it's that we haven't opened up this market before. It's not necessarily a bad thing for Pinru to come in. They eat meat, and we can follow them and drink soup."

"Yes, they pay attention to quality and take the mid-to-high-end route. We make cost-effective products, and we also have soup."

Merchants in the food category are comforting themselves, while businesses in other categories are gloating on the sidelines.

"Fortunately they didn't come to our beauty category."

"Don't be afraid. With the speed at which they are entering new categories, even if they come to beauty products, it will be next year."

“Our beauty category is too deep and it’s not easy to get around.”

"Beauty depends on the brand. Who dares to smear something of unknown origin on their face?"

…

At this time, in the office of Pinru Media, there were several shelves filled with lipsticks alone.

Yi Qingfei was facing the mirror, trying on the colors of these lipsticks one after another.

The trash can on the floor was already filled with the wipes he used to wipe off his lipstick.

In addition to lipstick, there are also eyeliners, eyeshadow palettes...beauty products, waiting for him to try them one by one and choose the ideal product.

Time is tight, and he must help the company finalize the product as soon as possible.

That’s right, Pinru’s beauty store is about to open.
Chapter completed!