317. Rebate
"Boss, I just negotiated a business. The other party is willing to place five million advertisements on our platform, but there is a condition."
A businessman came to Luoxiu's office to report on his work.
"What conditions?" Luo Xiu asked.
"We ask us to give him 40% rebate and enter his designated private account." He paused and added, "The other party is a big company with over 100 million advertising resources. If this cooperation goes well, the subsequent
There will definitely be greater cooperation.”
"40%, that is, 2 million, this kickback is too much, right?"
"He is the head of the promotion department of that company and has absolute voice. If there is no such kickback, he will put the promotion fee on other platforms."
“I’m thinking about it.”
"Boss, there is nothing to consider. If the water is clear, there will be no fish. Taking rebates is a common phenomenon in this industry. It is not easy for me to get this business. I hope you can support our work, boss."
After hearing his words, Luo Xiu raised his head and stared at him. He asked coldly, "Are you teaching me to do things?"
"No, no."
"Then you go out first, I'll consider it before looking for you."
"Okay, boss."
The employees escaped with amnesty.
Luo Xiu glanced at his leaving figure, withdrew his gaze, leaned back on the chair, and breathed a long sigh.
This is indeed a very troublesome thing.
If he refuses to give him a kickback, it means losing the five million contract, and it also dampens the enthusiasm of the employees and makes the employees feel that the boss does not trust him.
Money is the basis for retaining ordinary employees, while trust is the basis for retaining excellent employees.
The employee doesn’t think so deeply, and he just thinks that the boss doesn’t make money. Are he a fool?
If he gives him a kickback, it means that Party A spent five million and actually only got three million advertising spaces, it will definitely be difficult to ensure the advertising effect. The input-output ratio is definitely not ideal. Party A's boss spent the money
No advertising will be placed on this channel again.
What's more, the money was transferred to a private account, and maybe Pinru employees embezzled it themselves.
Luo Xiu is not afraid of making choices.
However, managing a business is not about math problems.
No matter how difficult the math problem is, there must be an absolutely correct answer. You will never regret it after choosing the right answer.
Business decisions often don’t have the correct answer.
What Luo Xiu was afraid of is that both options were wrong, and you could only choose one of the two wrong options.
Children only distinguish right from wrong, because their world only has black and white, just divide black and white.
The adult world is mixed with various colors, and it is impossible to tell the right or wrong, and only the pros and cons.
Luo Xiu climbed to this position and faced a bunch of choices that were not right or wrong every day.
Every choice will benefit some people and others will suffer.
He closed his eyes, took a deep breath with his nose, and slowly spit it out of his mouth.
Use this to eliminate distractions and ask yourself a question:
Since things cannot be accomplished, who should I put first?
When opening a restaurant, you should put the interests of the guests first, make the guests happy, not make the chef happy, nor let the waiter save trouble, nor to let the aunt wash fewer dishes.
When we accept customers' advertising, the priority should be the customer's advertising effect.
It is not the interests of the company itself, nor the interests of the company's employees, nor the interests of Party A's docking person.
Luo Xiu thought of this and picked up the phone on the desktop:
"Help me call Zhao Jianye and Pei Xuelin over."
Zhao Jianye is now responsible for the development and docking of headlines, while Pei Xuelin is responsible for the promotion and delivery of Pinru e-commerce. These two people are not in the same system.
When they met at the door, they were a little puzzled and didn't know what the boss intended.
"Mr. Luo, is there anything you have to do with us?"
"I want to develop an advertising delivery system on headlines, through which customers can independently complete advertising delivery without connecting with us, nor do they limit the delivery amount."
Pei Xuelin immediately understood after hearing Luo Xiu's words: "Mr. Luo means to build a promotion system for Taobao Express and Diamond Exhibitions in the headlines?"
"It's almost the same, but there are also differences." Luo Xiu pondered for a moment, "We need to make customers more fool-like delivery, and at the same time we have to give full play to our algorithmic advantages to help customers find target groups more intelligently and achieve accurate delivery."
"We cannot push the comb to monks, auntie scarves to men, and razors to women, although they can sometimes use these things."
"In general, we need to let merchants use self-service services to easily place advertisements, and at the same time try to ensure that every penny they spend is on the edge to achieve the maximum advertising effect."
Pei Xuelin finished speaking and said, "I probably understand what you mean by Boss. Let's go back and discuss with each other, and strive to form a feasible plan tomorrow, so that the boss can take a look."
"Very good, you guys hurry up and come to me tomorrow."
Luo Xiu waved to let them go.
...
A few days later, the salesperson came to Luoxiu's office again.
"Boss, the customer told me that if he didn't give a reply, he would put it on other platforms."
Luo Xiu glanced at him and said slowly: "Notify the customer that our independent delivery system will be launched soon. The brand can independently place advertisements through the system. We only need to review the advertising content online."
"What does it mean? If customers do this, they will not advertise on our platform if they cannot get kickbacks."
The business suddenly became anxious.
"You are in contact with the promotion director of their company. It doesn't matter whether he is willing to invest or not. As long as the boss of their company knows that our advertising is effective and wants to invest on our platform, he has to invest if he doesn't invest."
"Boss, we can't do this!"
The business commission he received was gone, and the kickbacks he might have had were gone.
"Why can't it?" Luo Xiu looked at him with interest.
"If this happens, I think my job makes no sense."
"Since you think it's meaningless, then transfer a position for you?"
"No, I'll go back and write a resignation application."
"That's a pity. Thank you for your contribution to the company over the past period of time. I wish you a bright future!" Luo Xiu stood up and shook hands with him, "I'll let Xiaomei follow you a little while."
"Thank you, Mr. Luo, I hope you have the opportunity to cooperate again."
Chapter completed!