There are many new regulations on Taobao, such as significantly increasing the cost of mall stores, from the original technical service fee of 6,000 yuan per year to 30,000 to 60,000 yuan.

Establish a merchant’s breach of contract liability deposit system, and collect a deposit of 10,000 to 150,000 yuan according to different categories.

As soon as the new regulations were released, small and medium-sized sellers complained that some people said that they freeze 210,000 yuan on Taobao a year, and with the cost of getting goods, depositing the bank regularly is much more profitable than opening a store.

At the same time, the search rules were greatly modified to cause the traffic of small and medium-sized sellers to plummet.

What makes it even more difficult for small sellers to accept is that bad reviews can be viewed in the comment section of Taobao Store C, while shopping mall B stores cannot be viewed.

This approach of obviously leaning towards mall stores completely angered those small sellers.

On major forums and Weibo, small sellers complained and expressed their dissatisfaction with the new regulations:

"Do you think you have two barrels of oil, and you can raise the price if you want to increase it?"

"When it was promoted to open a store for free and drove away eBay, it started charging in disguise. What about the original promise?"

"Isn't it a good idea to serve thousands of small and medium-sized enterprises in the end, but aren't it biased towards big businesses?"

...

Under Lao Ma’s Weibo comments, there were messages from small sellers, asking him to come out and take care of him.

However, these voices were not responded to, and his Weibo only talked about rural education and environmental protection issues.

So the merchants gathered in the YY chat group to discuss countermeasures together.

Some businesses went straight to Taobao headquarters and raised banners downstairs to protest.

The remaining people were aiming at the big businesses.

The attack method is simple and rough:

1. Click the direct bus to advertise, which consumes the advertising costs of large merchants;

2. Take a photo of the big seller's products, fill in the false address, give all the bad reviews, give 0 to 3 points, and then apply for a refund.

...

They were gathering in the group, commanding in a unified manner, and defeating each family.

That night, whether it was the e-commerce people who had finished get off work or who had not finished get off work, they participated in or watched this exercise with various moods.

"Pinru is going to be miserable this time. Their store is the largest and they will definitely be the first to be attacked."

"They deserve it. A women's clothing brand now works in all categories and competes with us for business in all categories."

"I just looked at it and their stores were all empty and were sold out?"

"It seems that they have taken off the shelves early. Now the people involved in the operation have turned to attack Han Du Yishe."

"Good news, Handu's Yishe has been captured, Handu's boss comes out to cry."

"Very good, report again."

"Biography, Osha, and the seventh princess have also been captured one after another."

"That's great, but unfortunately, Pinru escaped."

...

Various news on the Internet are flying all over the sky, real and fake, and there is no way to distinguish.

But this happens, everyone is fanatical.

Small businesses thought they had found an organization, while middle-level businesses were hoping that those big businesses would be defeated and they would be able to take office.

The big merchants cried and said: We are also ordinary merchants, so why do we blame us for our mistakes? Why do we destroy the jobs of more than 1,000 of our people? We also have to eat and we must survive!

Everyone has their own interests and their own positions.

...

At Pinru Headquarters.

The lights in Luo Xiu's office were on.

"According to statistics, starting from around 9 pm to 23:10, Osha's 30-day refunds reached 19,402 times, Handu Yishe 13,985 times, Seven Gege 6,769 times, and one percent 17,601 times..."

Lu Tianyun reported to Luo Xiu the latest information he received.

“Where is our store?”

"We took all the products off in advance according to your instructions from our boss and avoided this attack." Lu Tianyun said excitedly, "Boss, you are really amazing. Send people to get into their combat group so that we can grasp their actions in time."

Luo Xiu smiled and said, "What's this? I also had ten small trumpets at the school forum and accumulated rich experience in undercover."

"But, it's not a solution for us to remove the shelves and not sell goods. Now the incident is getting worse and worse. Many small businesses know about this operation. The number of merchants in major action groups has grown from 3,000 to more than 10,000, and the scope of attacks is getting bigger and bigger. Many big business owners have spoken out to criticize this kind of online violence. Do we also want to speak out?"

Luo Xiu waved his hand: "This is something that Taobao has caused, so they will naturally find ways to calm them down. We don't have to worry about them, just protect ourselves."

"I understand. I continue to let those groups guard and grasp their movements in a timely manner."

Luo Xiu nodded, "Thank you for your hard work, go out to work!"

"Okay, boss!"

Luo Xiu then called Yi Qingfei over and asked him to organize the navy army to bring some comments on the Internet to avoid burning the war on Pinru.

Several other big brands are in trouble. Pinru cannot live too comfortably, which will easily attract jealousy.

At this time, the navy needs to come out and bring a little rhythm. How much damage will the propaganda materials cause in this incident?

Regarding those comments that are harmful to Pinru's reputation, I replied in time: Pinru is also quite innocent. They have just built ten Hope Primary Schools, which are a conscientious enterprise. Don't target them too much.

Not only did the last Pinru not suffer any damage in this incident, he gained a lot of popularity.

...

...

This incident happened suddenly and disappeared quickly.

Taobao Mall reported the case to the police, and then stated in the announcement that there is evidence that this attack was deliberately manipulated by a group of people who claimed to be "Taobao store owners", trying to force Taobao Mall to change the newly announced merchant investment renewal and rule adjustments in 2012.

There are other signs that Taobao has cracked down on "drill brushing" and "malicious negative reviews" institutions have also participated in it.

Luo Xiu is unknown.

If there is a brief history of e-commerce in the future, then the historical focus on this matter may be only a short sentence.

Luo Xiu had no intention of making too many comments on this, because he had a "big shop" position and was destined to be impossible to be objective.

It can be foreseeable that starting from the new regulations in 2012, e-commerce has ushered in rapid development.

Originally, many big brand owners looked down on the Internet channels and believed that it was a platform with confusing prices, lack of supervision, and full of counterfeit, inferior quality and fake goods.

After that rectification, they began to understand and accept e-commerce channels.

Big brands are entering one after another, and there are more and more big merchants.

For consumers, they are also better guaranteed to purchase products.

The overall environment is developing in a better direction.

The Pinru series flagship stores, many brands operated by Pinru E-commerce agents, and even merchants from the Lingnan e-commerce faction have taken the lead in using the rules to make their business bigger.

The storm ceased.

On November 11, 2011, this special Double Eleven finally arrived.

...

...
Chapter completed!