399、I'll be there
The plane takes off from Los Angeles International Airport.
Descend to Yangcheng Baiyun International Airport.
Luo Xiu raised his head and saw the familiar "Supercao" advertising slogan: Cordyceps sinensis, now he started to eat it in his mouth.
I couldn't help but remember that when I was on a business trip with Li Shan, every time he saw the extremely grass billboard at the airport, he would curse:
Grass, hold it in my arms.
This kind of thing is neither food nor health care product nor medicine. It is advertised in high-end hotels, airports, and even CCTV during prime time. It can be sold for tens of thousands of yuan per box, with operating performance of up to 5 billion yuan.
This is an irony for everyone who does business seriously.
I have to say that airport advertisements are really a place where demons dance.
It makes people wonder, is the money of rich people really that easy to cheat?
After passing the customs, Luo Xiu enjoyed the treatment of being squatting at the airport for the first time by a paparazzi.
A group of reporters who had been ambushing for a long time rushed out and surrounded him.
When travelers around him saw this scene, they thought they were some entertainment star and couldn't help but stand on tiptoe and watch.
"Mr. Luo, I heard that you went to the United States to invest in a taxi-hailing software, with the purpose of transferring assets and planning not to come back in the United States. Is this the case?"
Luo Xiu didn't want to pay attention to these reporters, but when he heard this question, he couldn't help laughing and asked, "You said I plan to not come back in the United States? Then I ask you, which country does the land I stand on now belong to?"
The reporter immediately asked again: "I asked two questions just now. You only explained the second one. I avoided the issue of transferring assets. Is it true that it is true?"
After hearing his words, Luo Xiu almost couldn't help but want to hit someone.
Being able to anger people in just two short sentences is considered a talent.
If Luo Xiu hit someone at this time, the other party might be so happy that he couldn't sleep for several nights.
"You haven't answered my question yet. Which country is the land I am standing on? What do you mean by saying this? Do you want to split Yangcheng? Which unit is your reporter? What's your name?"
Luo Xiu outputted it and forced him to ask, then turned around and left, and got into the business car sent by the company.
Faced with such a reporter who always wants to make big news, he cannot answer his questions seriously, and throw them back to him.
Because no matter how you answer, he can pinch your head and tail and create hot spots.
The news he reports is all about what you say, but under their understanding, it may mean the opposite.
...
...
After Luo Xiu returned home, he just took a hot shower and went straight to the company for a meeting without rest.
Double Eleven is about to begin, and this year is the least involved in the operation.
Now is the final stage, and Luo Xiu must go through their work to ensure that there will be no major mistakes.
This year, Taobao Mall was officially renamed "Tmall", which was the name Lao Ma himself gave.
However, when the word Tmall came out, everyone complained that the name was too bad.
No one cares about why the name change is, what the purpose is, and what changes will be brought about...
Luo Xiu knew that Lao Ma’s name change this time was to further cut Tmall and Taobao.
In the original history, the sales of Double Eleven in 2011 were 3.3 billion. By 2012, the sales of Double Eleven increased to 19.1 billion, including 13.2 billion in Tmall and 5.9 billion in Taobao.
You should know that Taobao stores are hundreds of times larger than Tmall stores, but sales are less than half of Tmall’s.
This marks that Alibaba completely tilts resources to Tmall.
There is also a data hidden in it. In the first five minutes, wireless payments increased by 10 times year-on-year compared with the previous year.
This number shows that with the popularity of smartphones, the era of "handheld computers" is really coming.
Therefore, in 2013, Alibaba will focus on wireless.
Products can be set at two prices, and it is cheaper to buy with a mobile phone than to buy on a computer.
Merchants are required to cooperate with the mobile display and make the inner page of the mobile terminal.
Under this series of policies, Alibaba took the lead in completing the transfer from PC to mobile.
Penguin was not willing to fall behind and launched WeChat in time.
Only Baidu knows it later, without any major moves.
It is precisely because Baidu is one step behind in the mobile era that every decision he made afterwards was one step slower.
Therefore, the original BAT three kingdoms battle turned into the AT two polar Cold War.
For Luo Xiu, next year is a very important year, and it is a year for the complete launch of mobile Internet competition.
Therefore, this Double Eleven has to accumulate some wealth for yourself and provide ammunition support for next year's war.
...
Luo Xiu nodded with satisfaction after reading everyone's plan in the conference room.
These operations are all talents he has carefully cultivated. Both his personal abilities and his understanding of e-commerce are far higher than those of his peers, and his performance is of course far higher than that of his peers.
Luo Xiu only needs to ensure that he teaches them the new wealth code before every new era comes.
2008-10 is an era of miscellaneous battles, and everyone can do it well as hard work.
11 to 13 years are the era of branding, with domestic big brands entering and e-commerce beginning to become regular.
The years 2014-2016 are the era of the rise of cross-border e-commerce, and foreign goods have begun to pour in.
Some miscellaneous merchants only need to register a trademark abroad and indicate "US", "Japan", and "Korea" on the main picture. The inner page copy is made into Chinese and English, and can be sold for several times the price.
During this period, many people began to become rich, and the media began to advocate "consumption upgrade", and consumers wanted to buy better products.
E-commerce products are mixed, and ordinary consumers face too many choices and cannot see the physical objects, so it is difficult to judge which product is of better quality.
They have a common understanding, that is, the price is expensive and imported from abroad, so it should be a good product.
So many people buy average-quality products at a price of several times.
From 2016 to 2018, more and more people began to disbelief of the so-called "import" products that actually "export to domestic sales".
The concept of "consumption upgrade" has begun to be abandoned, and most people still cannot support high consumption.
During this period, consumers began to select products through the introduction of "experts".
So the word "planting grass" came into being.
Internet celebrity experts said that a certain product is very useful, so consumers bought it and tried it.
Some domestic new brands took advantage of this east wind to take off, such as: Perfect Diary, Hua Xizi.
19 years later, with the rise of live e-commerce and short videos, people's consumption concepts have changed again.
Some businesses seized the opportunity to make a fortune quickly, while some big businesses that were originally doing well did not keep up with the times, making business increasingly difficult.
Luo Xiu did not teach these new knowledge to those operations because the time has not yet come.
They just need to stay ahead of their peers for a year or two.
They want to learn how to do e-commerce in 20 years, and they have to wait a few more years.
What Luo Xiu is most looking forward to now is that after 2020, after he has no advantage of rebirth, he will lead his team to play e-commerce.
Chapter completed!