400、The Game of Double Eleven
After hearing all their plans, Luo Xiu felt that everything was fine, and it was so smooth that he couldn't believe it.
He has been doing Double Eleven for so many years, and he starts preparing two months in advance every time.
Even though the experience is already so rich, some accidents inevitably happen every time.
Then a group of people worked overtime all night for this.
It’s like every time I go out far, I checked my luggage several times, and I didn’t realize I forgot to bring a charging cable when I got in the car.
Luo Xiu was about to end the meeting, but an operator suddenly raised his hand and spoke:
"Boss, I just received a notice from the waiter that we will increase the selling price of other platforms during Double Eleven, otherwise our Juhuasuan pit will be cancelled."
Sure enough, an accident came.
"Why?" Luo Xiu asked back.
Double Eleven is about to begin, and more than one billion goods are already in warehouses.
All the temporary additions were in place, and suppliers and logistics providers were watching this event.
The cancellation of Juhuasuan's pit at this time is likely to waste the efforts of the whole year.
Especially for clothing products, after Double Eleven, all winter products will be difficult to sell.
"Because the waiter detected that the price of our products on rice balls is cheaper than that of Tmall."
"What are the rice balls doing? Call Li Shan over for me." Luo Xiu stood up and waved his hand, "Everyone will leave for ten minutes, and we will talk about it when he comes."
In the conference room, various operators listened to Luo Xiu's words and did not leave the conference room. Instead, they turned on their laptop computer and asked the waiter they were connected to.
The waiter, who had been communicating smoothly before, replied helplessly: This is the instructions from the senior management, and there is no room for negotiation.
For ordinary waiters, they also need Pinru to help them complete their sales performance. If Pinru does not participate in this year's Double Eleven, it will be difficult for other brands to fill this vacancy.
Even if there is traffic, there is not so much library storage in a short time.
It is obvious that Alibaba's senior management realized that the rise of group buying of rice balls was too fast, so they chose to take action to suppress them at this time.
They knew that Pinru E-commerce had been preparing for this Double Eleven for nearly two months, and it was impossible for it to give up at this moment.
Just as they suppress other new platforms, if they don’t take action, they will hit the fatal point if they don’t take action.
The operators started to discuss it all over the place, and the entire conference room was in chaos:
"Ali's doing this is clearly a way to cut off the firewood from the bottom of the pot, and it is too much to destroy the bridges after crossing the river."
"I guess they're just scaring us, we can't give in."
"What if our pit is really cancelled? Whether our project's performance this year can be completed depends on this Double Eleven."
"You still want performance now? Maybe this project will be ruined."
...
At this time, Li Shan pushed the door and walked into the conference room, shouting loudly: "Brother Xiu, you are back from the United States, is the foreign girl's butt very upturned?"
Luo Xiu glanced at him and said in a deep voice: "Everyone is quiet, it's a meeting."
The originally noisy conference room suddenly became quiet.
Li Shan also felt that the atmosphere was a little wrong, so he put away his cynical attitude and quietly found a seat to sit down.
"Ali said that our Double Eleven products sold at Rice Ball are cheaper than Taobao. Is this the case?"
"How is that possible?" Li Shan immediately complained to himself, "The sets sold on the two platforms on Double Eleven are different, and there is no way to compare prices."
"That's right." A person in charge of the Tmall platform stood up and said, "The set of rice balls in combination is larger, and the unit price of each piece is lower than that of Taobao. Moreover, rice balls have many coupons for new users."
Li Shan explained: "If customers buy more, it will definitely be cheaper. This is the foundation of our platform. Otherwise, customers will buy it from Alibaba, who will come to our rice balls?"
"The waiter said that the price must be adjusted up now."
"I don't adjust the price. The price has been announced long ago, and customers have also purchased more. I'm waiting for the payment on Double Eleven. Now I'm asked to adjust the price. How can I explain it to the customer?"
Li Shan became tough and no other operators dared to speak out.
The position of these operations is of course to hope that other platforms will raise prices to avoid affecting Tmall's sales.
After all, Tmall's sales are their performance, which directly affects their bonus payment. The life and death of other platforms have nothing to do with them.
From Li Shan’s standpoint, it’s best if you Tmall can’t participate in Double Eleven and you can’t sell it, so that his rice balls can be sold more.
His position is here, and no one can control him unless the boss personally gives orders.
When an enterprise reaches a certain scale, the conflict of interest among various departments will inevitably become increasingly greater.
What's more, Rice Tuan and Pinru E-commerce are no longer the same company, they are just the boss for the same person.
The operators could only look at Luo Xiu, "Boss, although the rice ball is our company's own platform, its size is still too small now. It's not a year to sell the rice balls for our Double Eleven stocks. It's better to let other platforms give in and take a step back after this Double Eleven."
"You can't give in!" Li Shan stood up and said loudly, "Today, we will cut five cities, and tomorrow, we will have to sleep peacefully. We will look at the four realms, and the Tao soldiers will arrive again."
Luo Xiu rubbed his swollen temples.
The fatigue of the journey made him think a lot slower.
"Let's get here for the meeting first. At 10 o'clock tomorrow morning, each person in charge will come up with a solution for me."
Luo Xiu stood up and left the conference room directly.
...
...
Alibaba requires that all operating brands under Pinru must have prices lower than other platforms during Double Eleven. This news soon spread in the e-commerce circle.
More people expressed gloating about Pinru's experience.
Only peers have naked hatred, not to mention that Pinru's peer is too powerful, like a mountain, pressing on other businesses.
"The knife finally fell on Pinru's head, it deserves it."
"Ali will definitely not be able to watch it while enjoying the traffic given to them by Alibaba and selling low prices on its own platform."
"If Pinru was kicked out of the main venue on Double Eleven this time, then we would be well developed."
"I don't know if it's time to add inventory to the manufacturer now."
Merchants began to fantasize about Pinru's foul relationship with Alibaba, and they would substitute for the vacancy of Pinru.
It’s like seeing a goddess quarrel with her boyfriend, fantasizing that she can get ahead.
At this time, another merchant spoke out: "You are thinking too much. Alibaba just hit Pinru this time to make him be honest, and Pinru will definitely surrender immediately and raise the prices on other platforms."
"That's right, Pinru cannot leave Taobao, the big platform now. I guess they will reach an agreement in the end. Pinru will surrender first, increase the prices of other platforms, and at the same time put forward a condition to ask Alibaba to add traffic to him to make up for the losses on other platforms."
"As you say that, aren't we small businesses even less traffic?"
"With their gods fighting, are we small businesses who suffer the losses in the end?"
Chapter completed!