Luo Xiu stayed in the United States for a while, then returned to China and asked Song Mingjia to take over his job.

He was still too unfamiliar with the American work model, so he came over to supervise the work in person, mostly just to show his determination to do this thing.

Many times, an employee's level of commitment to their work depends on how much their boss values ​​them.

Luo Xiu couldn't keep an eye on this branch in a foreign country all the time, so he could only express his attitude in this way.

Let them not live in troubled waters just because the mountains are high and the emperor is far away.

After finishing his trip to the United States, Luo Xiu returned to China and urged the development department to further improve the functions of Douyin.

"Brother Xiu, after you have been in the United States for so many days, how do you feel about this most developed country in the world?" Zhao Jianye asked.

Zhao Jianye has gradually replaced Yang Tianqi as the leader of the company's intelligent algorithms.

Now he is leading the team to create this application software for young people, and he really wants to understand the thoughts of young people abroad.

"I found that their children are much better than our children." Luo Xiu said.

"Why do you say that?"

Luo Xiu said with a smile: "Our four- and five-year-old children can only pee and mud, but other people's children can already speak fluent English."

"Brother Xiu, you are talking nonsense. I stopped playing such low-level games when I was four or five years old...Wait a minute, why is it so strange that American children can speak English? I can speak Chinese when I am one year old."

"Well, the biggest gap between China and the United States lies in education. An educator once conducted an experiment, giving Chinese children and American children a glass of water and asking them to boil the water without using fire.

The Chinese children put the water in the sun for a long time, but they could not make the water boil. However, the smart American children took four cups of 25-degree water and mixed them together, and easily heated the water to 100 degrees. This shows that rigid thinking will never boil.

It is impossible to cultivate great scientists."

Zhao Jianye said speechlessly: "Brother Xiu, your piece is as old as the parts wrapped in oil paper in the German sewers."

"I say all this, but I actually want to tell you, don't always think about how their children are, but how our children are. In essence, they are all human beings. There are not many differences. They all like beautiful women to twist their butts."

"There are differences. For example, I prefer anime beauties to twist their butts, and I have no interest in three-dimensional beauties."

"Please don't compare your perverted hobby with normal people."

After Luo Xiu finished speaking, he ignored him, took out his phone, opened the internal beta version of Douyin, and swiped casually.

After looking at it for a while, he frowned and muttered: "No, you are not doing it right."

"What's wrong?" Zhao Jianye asked.

"Not addicted enough." Luo Xiu turned to him, "Have you ever been in a casino? Do you know what the characteristics of a casino's architecture are?"

"I've never been there. Does the casino have anything to do with our short video app?"

"Do you know what casinos rely on to make money? What they rely on is not gambling, but rake. Take the simplest bet on big or small as an example. Gamblers think that the probability of winning money is 1/2 when betting big or small.

But in fact, they ignore that the dealer will take all the profits when a "bet" occurs, and what the banker earns is the rake when a "bet" occurs."

"I still don't understand. Making short videos is not gambling."

“Casinos make money by rake, which means the more gamblers gamble, the more the casino makes. If the casino wants to make more money, it can only find ways to keep gamblers in the casino longer.

Our app mainly relies on advertising to make money. The longer users use it every day, the more we make. Like casinos, we make money on user time."

"I seem to understand a little bit, but as far as I know, in order to keep users in the casino for a long time, food and drinks are provided, and our app cannot provide these services."

Luo Xiu shook his head, "We still have a lot to learn. For example, the decoration of casinos is usually completely enclosed, without windows, and lit with lights 24 hours a day. Do you know why?"

"Why?"

"In order to make gamblers forget the time." Luo Xiu said seriously, "When designing ordinary buildings, they will consider lighting issues and try to allow sunlight to shine in during the day. However, the casino adopts a fully enclosed building design.

The purpose is to make gamblers forget day and night, lose their perception of time, and become addicted to the gambling table."

"That sounds terrible!"

"To achieve this in our app, we must hide the time display at the top so that users do not realize the passage of time when they are watching videos. They originally only wanted to watch TikTok for half an hour before going to bed. As a result,

I exited the software and saw that two hours had passed."

Many users understand that time is precious, they all want to go to bed early, and they know in their hearts that they have to get up early to go to work tomorrow.

It's just that when watching videos, the time is not displayed at the top of the software, and time goes by without you realizing it.

In the mobile Internet era, the total time of users is fixed, and each person only spends so much time online.

You need to take other people's time. The longer users stay in your app, the less time is left for others.

Therefore, what Luo Xiu needs to do is to disrupt users' plans and make them "addicted" to Douyin.

In fact, this kind of addiction is not real addiction.

Most of the content of short videos is quite boring and does not provide a lot of fun. Under normal circumstances, you will want to turn it off after watching it for a while.

It's just that the user thought he had only been browsing for one hour, but in fact he had been browsing for three hours, and the remaining two hours were stolen by the time thief.

Therefore, after users finish using Douyin, they will feel guilty: Why do I waste so much time?

If you use this time or play games, your inner guilt will not be that high.

Because this time is what he wants to spend, not stolen.

After Zhao Jianye digested Luo Xiu's words, he couldn't help but ask: "Brother Xiu, it doesn't seem too good for us to do this, right?"

If it were Li Shan, he would never ask such a question.

Morality is not as important as making money, not to mention that you walked into the casino voluntarily, but no one forced you with a gun.

It can be said that time was stolen on the first day, but what about the second and third days?

Being fooled once is not enough. If you continue to let others steal your time, it shows that your time is not very valuable to you.

If time was really that important to you, you would have deleted the app long ago.

Luo Xiu said with a smile: "So let's make the international version first, stealing the Americans' time and don't have any psychological burden."

"Then shouldn't we still make the domestic version in the future?"

"Well, this is a big proposition. I will discuss it with you in detail next time."
Chapter completed!