Former U.S. President's National Security Advisor Zbigniew Brzezinski put forward a very interesting theory - the ** music theory.

He said that as productivity continues to improve, 80% of the world's population will be marginalized.

They do not have to participate and cannot participate in the production and services of products. At the same time, 80% of the wealth is in the hands of the other 20% of people.

In order to comfort these "abandoned" people in society and avoid class conflicts, companies are allowed to mass-produce "**" (such as the Internet, TV, short videos) to allow people to indulge in entertainment.

Just like when a baby cries, the parent puts a baby in the baby's mouth to calm the baby's emotions.

The Internet, TV, and short videos are the ** of adults. Let these ** fill people's lives, divert attention and dissatisfaction, and make people immersed in happiness, unconsciously losing the ability to think about real problems.

When addicted people become more addicted and sober people become more sober, the gap between people will become wider and wider.

The differentiation between classes is becoming more and more obvious, forming an unbridgeable gap.

Some people say that the United States implements two kinds of education, the upper class implements elite education, and the lower class implements happy education.

Elite education cultivates the management class, while happy education cultivates obedient people.

**Le's products are meant to serve the lower classes and make them addicted to them.

…

These theories are not necessarily correct, and Luo Xiu actually doesn't care much about other people's national conditions.

Before his rebirth, the biggest research on short videos was how they affected e-commerce.

Luo Xiu has experienced the forum era, blog era, Weibo era, WeChat era, and then the short video era. Each era has a different impact on people.

In different eras, consumer behavior is also different.

As a senior operator, you need to run your own store according to the characteristics of the times.

If you apply the operating methods in 2020 10 years ago, you may only fail.

In the same way, many early operational experts’ performance became worse and worse because they failed to keep up with the times.

Now that Luo Xiu is the boss, he also cultivates operational talents according to the characteristics of the times.

Luo Xiu was reborn in 2008. At that time, it was still a forum and in the blog era, the text content of high-quality posts was usually relatively long, and netizens were more patient in reading a post.

In this era of e-commerce, when creating product interior pages, the copy content needs to be written in more detail and introduce the selling points of your product to customers in as much detail as possible.

Customers are more patient to read your product introductions, and the platform also uses user dwell time as a very important reference indicator.

In the era of Weibo and WeChat, which took over the industry, information has become more and more fragmented. Netizens receive more and more information every day, and at the same time they are becoming more and more impatient.

At this time, if you post a post with a relatively long text, netizens will directly reply: It’s too long, don’t read it.

In the era of fragmented information, people gradually no longer read books or newspapers, and magazines have also disappeared.

The brain can only accept short and quick information.

Therefore, the inner pages of products that used to sell well are facing being eliminated in this era.

Long product descriptions are condensed into a few sentences, and pictures are used as much as possible.

In the era of short videos, netizens have gradually become accustomed to watching a short video in more than ten seconds.

If a video fails to catch the eye in the first 3 seconds, it will be dismissed immediately.

Your products must also attract customers at first sight.

Therefore, in this era, the inner page of a hot-selling product must be the easiest to understand and the most direct display of the product's selling points.

Let customers develop the advantages of your product without spending any brainpower.

In this era, operations need to imagine the customer as an idiot and only need to think about how to sell products to an idiot.

If your product copy is written very professionally and requires customers to think, the product will definitely not sell.

…

Different eras have different impacts on people's reading ability.

In the early days, people could hold world famous books and read them with gusto.

There is usually nothing exciting about world famous books in the early stages, and the content is very boring. Only after reading the book do you realize many truths in the book, which triggers thinking about life.

Later, people began to have no patience to read classics, and could only read some interesting articles, which were required to attract readers within three chapters.

Even Shuangwen is different in different periods.

An example of a cool article that uses making money as its selling point:

In the early popular money-making and fun stories, the protagonist had to rely on his own hands to create wealth with great difficulty.

A popular cool novel in the mid-1990s, the protagonist only needs to complete some simple tasks of the system to get a large amount of money.

In the later popular cool novels, the protagonist didn't even bother to do system tasks. The protagonist could get hundreds of billions just by "checking in".

Readers are increasingly pursuing the simplest and most direct pleasure. There are no setbacks, no tasks, no thinking, just sign in and get money.

This is the change that the short video era has brought to people.

Because a short video only lasts for more than ten seconds, I jump to the next video before I have time to think.

People are also becoming less and less able to think.

At the same time, people's attention span has become only a dozen or so hours, and students have become unable to concentrate on listening to the teacher's lectures.

Because for short videos, one lesson is too long.

Short videos have a far greater impact on children's attention than playing games.

At least playing games can keep children highly focused for dozens of minutes.

Luo Xiu doesn't think games can really poison young people. Many Internet-addicted teenagers can still succeed when they grow up.

But he is very wary of short videos.

If you must indulge, being addicted to the Internet or movies is the best choice for children.

…

In Luo Xiu's eyes, short videos are a devil. When the devil is released, the world will become different.

But he still chose to be the one to release the devil.

Because even without him, the devil will break out of his cage.

Whether domestic or foreign, there are already multiple short video platforms.

Whether Luo Xiu wants it or not, the devil will eventually come.

In this case, it is better to hold this devil in your own hands.

Even if it hurts others, it will only hurt others, not yourself.

The most important thing is that this devil's theory is probably just his own wishful thinking.

He has no right to criticize an era.

Just like when adults regarded online games as a scourge and dragged children addicted to the Internet to electroshock therapy.

Now that he has become an adult from a child, he does not want to become the person he once hated.

And even if short videos are what politicians call "sex pleasure", do people voluntarily suck breast milk?

Without this ***, can people at the lower levels stand up?

Luo Xiu himself also has no right to take away the poor man's last wife.

We all know that everyone is dreaming, but what can be done by waking people up from their dreams? Will it make them more selfish and cruel?
Chapter completed!