After many rounds of testing, the rice ball website is finally online.

At this time, smartphones were not yet popular, so there was no need to develop an APP. Just find a shopping website template and add some functions, and it was basically done.

After so many days of shameless running around by Li Shan, more than 20 nearby stores have agreed to settle in.

The New Year has just passed and there are migrant workers everywhere, so there is no need to worry about the lack of riders.

It can be said that everything is ready, all that is left is promotion.

School students are the quickest to accept new things like takeout, so Luo Xiu planned to use students as a breakthrough point from the beginning.

At Yangcheng University, the most widely spread and low-cost way to spread information is the school forum, Yangcheng University Post Bar and Confession Wall.

Its spread is not as wide as Weibo, WeChat, and Douyin in later generations, but its audience is more precise.

Although some graduated seniors will return to school forums to hang out, the majority are still current students.

However, these forums have administrators, and any advertisements that are too blunt will be deleted and banned.

Luo Xiu had already prepared a response to this. With a stroke of his pen, he spent more than ten minutes writing a soft article and posted it to the forum.

"Sweet Love, I Have It Too"

"I used to be envious of those good-looking girls who could easily win the favor of boys. All I had to do was send a message saying what I wanted to eat, and a boy would send it downstairs.

Now I finally have a handsome young man who brings me midnight snacks. Whatever I want to eat can be delivered directly to me downstairs in the dormitory.

Even in bad weather, they never stopped and delivered the meal to me on time.

Every time I open the steaming and fragrant lunch box, I feel very moved. However, I don’t even know his name, and I even refuse to allow him to enter my world.

I also thought about cutting off contact with him, but when I was watching a TV show late at night and my stomach growled with hunger, I couldn’t help but contact him. Do you think I’m too scumbag for doing this?”

After this post was posted, Luo Xiu immediately switched to his trumpet and replied: "You don't even know how to cherish such a good boy, introduce him to me!"

Then he changed the size to the small one and replied: "You don't have to envy me. Every girl can have a boy like this. Click on the following website and a handsome boy will deliver food to you every day."

At this time, the third trumpet appeared: "The poster is lying, this is a takeout website, but after receiving the coupon, the chicken drumstick rice is 4 yuan a portion, I really love it."

The fourth trumpet: "I ordered free pickled fish for lunch. It was so delicious that I couldn't believe it. My meal card has been cut. I will order takeout for every meal from now on."

After raising a trumpet for a thousand days and using the trumpet for a while, Luo Xiu showed the advantage of holding ten trumpets.

Then give an order to your employees to push the post up in a timely manner so that the post can be manually pinned to the top.

Those ordinary students were first attracted by the title. Although they later found out it was an advertisement, they were a little tempted when they saw everyone saying it was cheap, delicious and convenient.

People have a herd mentality. Many people say that a certain scenic spot is beautiful and they must check in, and everyone will flock to it.

Everyone says that shopping on Double Eleven is very cheap. Even if there is nothing to buy that day, they will ask others what they bought and if there is something cheap, they will place an order with others.

There was a boy who bought a box of sanitary napkins because they were too cheap during Double Eleven. However, he was single and didn’t know what he wanted to use them for.

Luo Xiu is very familiar with this kind of promotion. In the past, when he was developing a new brand, he would go to major social networks and pretend to be ordinary users to share products, which was called: planting grass!

The product sharing you see on Xiaohongshu, Zhihu, Weibo, WeChat, Douyin... platforms are basically promotions paid for by merchants.

Of course, there are also some users who really like to share products that they find useful, but these shares either go unnoticed or become popular and start bringing goods to merchants.

Of course, netizens are not stupid. They are just planting grass, and everyone will quit at a glance. Therefore, most merchants are wasting money on online promotion.

I spent millions to hire a bunch of Internet celebrities for promotion, but in the end it only brought in hundreds of thousands of transactions, and I lost a lot of money.

This is the result of most brands trying to promote online. All the money goes into the pockets of Internet celebrities, and sales do not improve at all.

If you don’t want to spend money in vain, if you want to spend millions to bring in tens of millions of sales, you can’t do it with your eyes closed. You must put yourself into the customer and think about why the customer will do so after reading the sharing of the Internet celebrity.

Generate impulse to buy.

Before Luo Xiu was reborn, he gradually understood this truth after wasting millions of dollars from the company.

In the post he just posted, the words about his boyfriend delivering food downstairs regardless of rain or shine were just to attract netizens to read on. What really impressed them to place an order was the large number of replies that followed, saying "New users get 10% off when ordering."

Yuan", "Large Coupon", "Chicken Leg Rice for 4 Yuan"...

You can buy traffic by spending money, but if you want this traffic to be converted into transactions, you must have something that can actually impress consumers.

Of course, there is nothing more practical than directly using money to subsidize users.

With this current promotion method, basically every time a new user comes in, Luo Xiu will lose more than a few dollars.

But it doesn't matter. After they get used to ordering takeout, they still can't give up takeout even if there are no discounts.

They are enjoying the harvest now, but in the future every time they order a takeaway, Luo Xiu will earn 20% commission.

Under the strong promotion policy, the dialogue among students has also changed.

"Have you ever registered a rice ball account on your mobile phone?"

"No, what's wrong?"

"Can you lend it to me? I'd like to have another half-price takeaway."

"Half-price takeout? Teach me how to eat it."

…

Xiao Zhuying has been ordering food through "Fantuan.com" recently, not because it is cheap, but because she doesn't have to queue in the canteen.

The online store she opened now is finally making money, but in order to balance study and making money, she doesn't have much free time to waste on eating.

Before Fantuan.com came out, she often ate instant noodles to satisfy her hunger.

Her roommate always made fun of her, what's the use of earning so much money, she could only eat instant noodles, which were not as good as those poor people eating raw food.

Now with the rice ball website, she can order a bunch of delicious food every day and make her roommates drool.

Later, the roommates also joined the takeout bandwagon. In order to save delivery fees, the four of them ordered from the same store.

So every meal, they had to argue for half an hour before deciding what to eat.

Finally, decide which restaurant to order based on the greatest invention of human ancestors and the most efficient and fair way - guessing.

Of course, human troubles will never disappear, they will only change from one form to another. They solved the trouble of what to eat, and then encountered the trouble of gaining weight.

This is the law of conservation of troubles.
Chapter completed!