Management has management thinking, and the boss has boss thinking.

Managers’ thinking is to find solutions to things, but some things cannot be solved with a single idea.

The boss is simple.

Resource integration!

Channel monopoly!

Capital operation!

This is the way to play around the world.

To build a big figure market, you also need to monopolize it. That’s simple, just combine the two.

According to Li Xianyun's idea, I set up a platform and I specifically do this.

"Direct purchase platform for figures?" Lu Jin was surprised: "Can it work?"

"Why can't it be done?" Li Xianyun sneered: "I know that online shopping has been monopolized by those companies, but it is precisely because of the monopoly that there is a problem!"

Ali monopolized online shopping back then, but Jingdong still rose? He went to the high-end direction. The two major platforms monopolized it, but Pinxixi still rose, but he went to the low-end direction.

And Xiaohongshu and other things...

The main focus is differentiation.

The bigger and more complete it is, the more difficult it is to take into account both.

Nowadays, there are many figures selling on Taobao and East, but live streaming on platforms such as Lingyin is still making a great deal of success.

According to Li Xianyun's meaning, he should focus on an online figure shopping platform!

First do your own, then do other people's, and finally concentrate all your figures on your own platform. If you develop well in the future, you may be able to extend the figure platform and become a large online shopping platform that focuses on the industry rather than the public.

In fact, in China, online shopping platforms are monopolized by several large companies. Foreign online shopping platforms include various small websites, and online shopping platforms are diverse and blooming.

Nowadays, Ali's dominant pattern is being broken, and there is still an opportunity to find the right entry point.

There are actually figure-based websites in China now, but they are average and have no big backend. If Li Xianyun is willing to take action, he will easily crush him.

Regarding Li Xianyun's statement, Lu Jin thought about it and said: "It is difficult to promote a new online shopping platform. If so, I suggest Yisheng Media might as well put some film and television works such as animations on this platform."

"You mean selling things while playing movies and TV shows? Isn't it suitable?" Li Xianyun frowned.

"Why isn't it suitable?" Lu Jin smiled and said: "Free playback is mainly for traffic. I have seen our related works and I was very enthusiastic when I saw relevant figure links below, so I clicked to buy them."

This is a bit inappropriate.

Li Xianyun thought for a while and shook his head and said, "It's not suitable. Figures are not all animations, but also include films and TV series such as Marvel series, games, etc. So there is a compatibility issue in itself. Animation is not compatible with the adult figure market! As for movies and TV, we have a contract with Xunjie platform. In this way, we are doing it ourselves. In addition, the interaction between the audience and the movie platform is weak. If the interaction is weak, the purchasing power will decrease."

Li Xianyun’s purpose of doing this is to monopolize the figure market. No matter how much traffic the animation platform is, it is also a problem if it is not good to turn into purchasing power!

Otherwise, why don’t Xunjie platform engage in live streaming and selling goods? It’s just that the platform’s characteristics are not easy to do!

Compatibility issues and interaction issues are all issues that block this business model and they also need to solve.

Finally, there is the Xunjie platform issue.

They can't accept this kind of thing: Are you an online shopping platform or a movie viewing platform? Are you going to build a movie viewing platform under the name of selling goods?

This kind of thing is impossible for others, but it is entirely possible for you, Li Xianyun. After all, it is not only one or two times that you beat yourself.

"What about the short video?" Lu Jin asked.

Li Xianyun continued to shake his head: "Interactive is enough, but the content is not strongly relevant, and promotion is also a problem."

There is no problem with short video platforms to do live streaming and sell goods. This is determined by the characteristics of short videos. The length of short videos is watched and flipped, and the production of short videos is mainly based on users, so live streaming and selling goods is more convenient.

Film and television animation is different. It focuses on enterprises as the main body of production, and pursues quality, not large quantity or creativity. It has a long time for a single film and a low frequency of writing, so it is obviously difficult to sell goods.

Moreover, short videos and figures are not strongly related. Although they can sell goods, the advantages of selling goods cannot be reflected.

In addition, it is a promotion issue for the platform itself!

Tencent spent a huge amount of money to hire celebrities and inject traffic. It has built more than a dozen short video platforms, but it has not been able to create one. Why can you build a short video platform and bring shopping?

You should know that users are also very picky these days!

On the one hand, they hate to use countless APPs on their mobile phones and occupy resources. They want to solve everything with one APP. On the other hand, they hate too many functions in an APP. Many users have been complaining about the many functions of a payment, which makes people dazzled.

So users are also contradictory. On the one hand, they can't wait to solve everything with an APP, but on the other hand, they think that the APP has too many functions.

I am so conflicted that I don’t want it!

So whether it is a platform like this, whether it is movie viewing or short videos, or promotion, you can’t solve it, let alone the next step of direct purchase of figures!

The book station Li Xianyun met with only a dozen books was like this - he found some big-name authors to post books, and in the name of free, the purpose was to sell traffic and sell goods, so he naturally didn't do it.

There are also a group of free book stations doing this now, but they are all selling dog meat under the guise of sheep, and under the name of free, there are actually many that charge - they really can't get enough by relying solely on traffic.

What’s really free is also a life of investor transfusions.

Lu Jin’s suggestion is a bit like this book station back then, and he wanted to sell goods if he created dozens of films and TV series. But he couldn’t do it!

However, good management does not lie in putting forward the correct ideas every time, but in constant ideas, you can always find the right ideas.

At this moment, after understanding the mistake in the way of thinking, Lu Jin's eyes lit up and said, "I think this matter is, maybe we have thought it wrong from the beginning."

"Oh? What do you say?" Li Xianyun asked.

Li Xianyun thought he wanted to say he would not build a platform, but Lu Jin replied: "I think there is no problem in building a platform, and our advantage lies in the source. We should first strangle it to death at the source!"

As long as you have monopoly ability, you have the right to speak.

If all copyright figures can only be bought on this platform, then are you still afraid that this platform will not be able to get up?

And this is the problem of Yisheng Media - the suggestion of this kid Lu Jin is equivalent to throwing the development problems back to Yisheng Media, but he has to say that his idea is correct.

Returning to the old routine of Yisheng Media, if you want to monopolize the terminal market, you should first monopolize the source.

If all figure products can only be purchased on this platform, then figure enthusiasts will naturally come to this platform.

However, as a result, Li Xianyun instantly felt that his copyright was not enough.

Speaking of which, although Yisheng Media has developed rapidly over the years, it actually does not have much advantage in copyright derivatives.

Copyright depends on popular products, and Yisheng Media only has a few popular products, including Pet Agents, Super English series, etc. Although Pet Agents are awesome, the disadvantages of real animals are here, and they cannot become copyright.

As long as you don’t use your name, this image can be used casually. If you don’t have a koala panda, our family can’t be a panda image, right?

Moreover, figure products still need to be imaginative, so science fiction, magic, and animation are more suitable, just drama, suspense, romance, etc.

In the past few years, Yisheng Media's large-scale and full-scale model has led to excessive profits, but its derivative copyrights are of limited value.

So I said before that Yisheng Media has many copyrights, but now Li Xianyun thinks carefully: Damn, our family has many copyrights, but they are not worth much!

Added up may not be enough for a Disney princess.

Lu Jin also understood that this was a bit embarrassing to the boss.

How can a good subordinate do something to make things difficult for the boss? He hurriedly remedy: "Why don't you talk to Disney?"

He knew that Disney and Yisheng Media had a collaboration on holographic movies, and if Disney was willing to authorize it, it would be easier.

But Li Xianyun was not optimistic and shook his head and said, "It's hard!"

Disney's copyright derivatives are awesome, but it is because they are too awesome and difficult to do. On the one hand, they have their own sales channels and will not easily authorize others. On the other hand, relying on copyright, they also have to take the big shot.

Li Xianyun is an "absolute big-headed man" and is easily unwilling to give others big profits, and Disney is the same, so the cooperation between them is very difficult.

Lu Jin was also a brainwash and continued, "Why would you think of a way to play the game?"

The game is also a big deal.

And the most awesome thing in the game now is Tencent. If you want to monopolize the source, you can't escape the Tencent!

Question Tencent is also an "absolute bigheader" and will not have a smaller appetite than Disney.

They are the same as Yisheng Media in some aspects.

People from Yisheng Studios are now going out to discuss business, and they are all "We will make this movie for you, which will save you 80% of the cost, and it will not be too much to get 60% of the profit?"

People from Tencent go out to discuss business, and they all say, "Our traffic brings you ten times more customers, isn't it too much to get 80%?"

The tone is even better than Yisheng Media!

So it is better to go long than short.

There is a lower limit for shorting, but there is no upper limit for longing!

Yisheng Media, a short seller, hit Tencent, a long seller, and he can only recognize his younger brother!

In fact, Yisheng Media is still inferior to Tencent in terms of its size and profitability. The only thing Li Xianyun is worse than his other party is that his personal holdings in the company is also an absolute big deal. This is because the bosses of all the super companies at home and abroad are basically ashamed of themselves.

Now Disney, Tencent, Yisheng Media are all bigheads, so what can I do?

Li Xianyun said he couldn't do it, so he had to say, "Let me do this, I'll think about it again, and you'll go back and think about it."

"Hey!" Lu Jin agreed to retreat.

He knew very well that before the big plan came out, he could not be regarded as the boss of Hezhong for the time being, so he could only go back and think about what kind of plan he needed to satisfy Li Xianyun.

A headache!

Other people's bosses always say "How many billions are given to you, you will be responsible for me", and then they don't ask.

It’s different when it comes to Li Xianyun. You have to have a practical plan, otherwise it’s just a waste.

But this guy is still uncomfortable with not monopolizing. His goal is so high that he not only needs to open up the market, but also monopolize the market.

What should I do if I encounter such a boss?

Go home and think about your mistakes.

Lu Jin was worried, and Li Xianyun was also in a closed-loop dilemma. He was in a bad mood and even performed poorly in bed. His performance was awkward.
Chapter completed!