Chapter 33 Greed
Han Xinyu is at home today.
Seeing his head buried in his chest and breathing heavily, Han Xinyu looked helpless, he was a little dissatisfied: "Who did you deliver the goods to?"
"No, I'm thinking about it." Li Xianyun didn't raise his head and answered softly.
"It's rare." Han Xinyu was intrigued: "What's the matter that makes you such a headache?"
Li Xianyun turned around and hugged Han Xinyu from the side, and briefly talked about his affairs about Hezhong Company.
After listening to his "crying", Han Xinyu was speechless.
As expected, there is nothing wrong in the world, and greedy people disturb them.
You are worried just because you cannot satisfy your greed!
I want to monopolize the source and the terminal. Before you can tell the horoscope, you are already determined to be lofty and lustful in the world. It’s like a boy in the mountain practicing hard for half a year, and before he even came out of the mountain, he was going to dominate the martial arts world and become the leader...
"You are getting bigger and bigger now. You have not stepped in a new industry yet, and you are already planning to dominate the world." Han Xinyu smiled.
"Hey, it seems that you said so?" Li Xianyun was confused.
Is it because of my appetite?
The business is getting bigger and bigger, and the appetite is getting bigger. Now, the investment of 100 million yuan is really not a small goal for Li Xianyun, so he also has high requirements for Hezhong Company.
I guess Lu Jin could see it, but he didn't dare to say it directly, and only Han Xinyu could wake him up.
Han Xinyu said: "There are some things that you don't need to consider too much at the beginning. You have to take it step by step and explore it step by step."
"Then you mean..."
"You have to choose one!" Han Xinyu said seriously: "Tell me Xianyun, from the terminal and the source, you have to choose one, which one do you choose?"
Restraining greed is the best way to solve problems.
Li Xianyun understood what Han Xinyu meant, and he replied: "Platform!"
Yisheng Media started out through production and is the source. It has never had much opportunity to play in the platform. In fact, there are enough platforms in this country. Li Xianyun was not reborn until twenty years ago, so there was no such opportunity.
But for him, it is a good pursuit to have his own platform.
Even if this platform is not in line with his film and television foundation.
Han Xinyu chuckled: "That's all right? I don't think you should consider getting bigger from the beginning, but you should consider gradually developing."
"Will that be a small fight?" Li Xianyun said.
If this happens, the scale cannot be increased.
"Yes! It's just a small fight!" Han Xinyu answered with certainty: "The figure market itself needs to develop, why should it be high? Such a platform should grow with the market. We don't need to pursue how big this platform is, we just need to pursue the highest position in this audience!"
Li Xianyun suddenly realized: "The end!"
When the end of the year came out, there was no online literature market in the entire China.
It can be said that the endpoint and the online literature market have developed simultaneously. During this period, the endpoint network is constantly improving. Their own improvement is the market development!
The two are combined together.
Then the gradual emergence of other websites.
When the market is big enough, the terminal network is big enough and always is the leader, but it has gradually declined from the previous 90% share to a certain extent!
So is Ali!
So is Tencent!
Many new industries are made larger in enterprises and the market simultaneously, thus forming industrial giants.
Han Xinyu’s idea is based on this.
Market development should be directly tied to the platform in synchronization, and early investment does not need to be too large.
A cheap app can be done with hundreds of thousands of dollars, and a website can be done with tens of thousands of dollars. Enterprise-level apps must not be so bad, and millions can be done well. The key is that the direct purchase platform for figures does not need to have as many functions as large platforms, so it should be simple and clear.
For users, it may be difficult to promote this app to them, but as long as you download it, the chance of becoming an actual user is very high.
To put it bluntly, the base is not large, but the conversion rate is high.
Next, it will be fine to gradually optimize with development.
In this regard, the market also has similarities.
For example, someone who sells condoms, someone who sells children's sexual health knowledge... Li Xianyun used to know someone who sells children's sexual health knowledge. Their WeChat public account only has hundreds of thousands of followers, but they can also generate revenue of tens of millions a year.
Because they are precise users, they have a high desire to consume. Others have one consumer user with one consumer user, and this kind of precise user may have one consumer user with two users.
Just like the difference between military text and fantasy ordering that Li Xianyun and Shen Xueyi mentioned back then.
Professional counterparts, precise operation, and then you can grow up with the market!
The promotion and development process of the platform is the process of market development.
Li Xianyun is used to fighting with high altitude now, and he really didn't expect to build the platform from a small level.
Now that the thinking changes, other problems will be easily solved.
First, the platform does not need to be bigger, occupy the blank area first and develop together with the market. Second, your purpose is to monopolize the channel of the figure market, so there is no need to care about profits at the source.
In this case, so what if you give the big profit to the copyright owner?
When your platform becomes bigger in the future, your Yisheng Media's self-produced products will become even more awesome. With more copyrights, will it be possible to use the strong platform terminal to reduce prices to suppliers in reverse?
It doesn't make sense to take advantage of both sides.
After all, trouble is greed!
Thinking about this, Li Xianyun was overjoyed and hugged Han Xinyu and kissed her: "I can do it again."
Han Xinyu was very embarrassed: "It's dead, I'm not trying to ask you to look up!"
"But I am!" Li Xianyun pressed Han Xinyu without hesitation.
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The next day, Han Xinyu was ordered to go to the war.
The first stop is Tencent.
The result was a slap.
The reason is very simple, Tencent also has its own copyrighted product distribution.
Tencent, which takes off by traffic, is also covered by all upstream and downstream industries, and investment is booming. Unfortunately, the saying "empowerment" was snatched by Alima. Tencent is doing empowerment, but it has no reputation for empowerment.
Because both parties are major shareholders of Xunjie Platform, Li Xianyun met with Boss Ma some time ago, and they sat down and chatted happily. Boss Ma in Tencent also had an interest in investing in Li Xianyun. Unfortunately, he wanted to invest in Yisheng Media Corporation. Li Xianyun was an insider to become a member of the board of directors, so in principle he could not accept it and there was no need to negotiate the price at all.
So they are also polite to each other, not good friends, but they are not hostile.
The relationship was not in place, and Han Xinyu tried his best to discuss this matter. The other party said that if you really want this, it would be better for us to invest in Yisheng Media.
Well, I didn't buy anything and wanted to sell myself.
Han Xinyu had no choice but to turn around and ran to chat with Disney.
The result is not easy.
Disney's control over copyright is still above Tencent. After all, Tencent's foundation is traffic, and Disney's foundation is copyright.
Of course, they are not unable to authorize, but it is definitely not Li Xianyun's way of doing this.
According to Li Xianyun's meaning, what he wants is an exclusive domestic agent, authorized production, and how much it sells, it can give you 50% of the profit, and it is not impossible to negotiate more.
But how could Disney be fooled like this?
At the beginning, this broken platform could not sell much goods. If Disney authorized it to them, it would not make much money. Instead, it might cultivate a strong monopoly platform and then die on its own.
So they are simple, too.
Exclusive agency is impossible, but non-exclusive is easy to say.
Of course, some exclusives are not something that cannot be discussed, but you either directly spend a sky-high price to buy copyright fees, and how much you sell it is your ability to earn. Or... Let's talk about the holographic theater matter?
(https:///b/65/65617/)
Chapter completed!