312 Simple Ways to Brand Your Stationery(1/2)
Five days later.
Gao Qiang and Fu Song came to the gate of Guangdong No. 88 Middle School.
As the name suggests, Guangdong Province No. 88 Middle School is the 88th middle school built in Guangdong Province. It can be judged from its name that it is in the suburbs.
Gao Qiang looked at Fu Song helplessly: "I said Boss Fu, what are we doing here?"
You can't blame him for being surprised. After Fu Song came back, he kept asking the other party what he said could make customers remember Morning Star Stationery.
Fu Song didn't want to say it at first, but he was pestered by him, so he had to agree to let him come with him.
Gao Qiang thought that Fu Song would take him to the TV station, and even if he was not good, he would go to the advertising company.
After all, if you want to sell a brand, advertising is absolutely indispensable.
As a result, Fu Song came to the bus and got on a random bus. Then he got off at the school stop. The two of them arrived at No. 88 Middle School.
Fu Song smiled slightly: "Don't worry, just follow me."
After saying that, he glanced around and found the stationery store at the entrance of the school.
There must be a stationery shop at the entrance of the school. This is the result of natural selection and will not change.
I walked straight over and found that the stationery store was not big, only 20 square meters, but there were a wide range of pens inside.
Fu Song quickly found the exhibition area of Chenxing Pen.
Of course, the area is not big, with less than half an exhibition stand.
It was Fu Song who asked Gao Qiang to build several more varieties to have his own separate position.
Otherwise, it would be like some small factories that the boss would casually insert into the pen holder and hide in the dark and eat dust with other flops.
If you want to sell a product, the most important thing is the display location, which is more important than anything else.
Gao Qiang smiled and said, "Don't worry, I specifically explained this matter.
Our products are not required to be placed in the most conspicuous place, but they must be found.”
After mass production of Morningstar Pen, it immediately started to distribute goods across the country from Guangdong Province.
Although the distribution work in other regions has not been completely completed, Guangdong Province has been fully in place.
Including the special communication salesperson hired by Morningstar, they also established preliminary contacts with the stationery store.
Fu Song nodded with satisfaction, Gao Qiang's ability in this area was undoubtedly.
He walked to the front desk and found that it was a middle-aged woman in her forties, fat and full of smart pupils.
Fu Song greeted: "Hello, I am Fu Song, the boss of Morning Star Stationery. Are you the boss's wife?"
The fat woman was stunned and stood up quickly: "Hello, hello, sorry, sit down quickly."
After saying that, he moved out two stools and took out two bottles of mineral water: "Drink water!"
Gao Qiang was about to refuse, but Fu Song took it casually: "Thank you!"
Gao Qiang was a little helpless. Mineral water was a goods sold in stationery stores and had costs.
He once repeatedly asked the salesperson below not to take the boss's things for nothing.
Unexpectedly...
Fu Song started chatting with the boss lady in a mess, which was all trivial matters and had little meaning.
But after talking for a while, the relationship between the two sides has obviously brought it much closer.
This is also one of the means for an excellent business to establish a good relationship with customers. It is said that acquaintances are easy to do, what is an acquaintance?
I got familiar with each other again and again. I started chatting more quickly.
When we saw that it was almost the same, Fu Song asked the boss's wife with a smile: "Do you need any help from our company?
We are a new company and don’t know anything. You have to take care of it.”
The boss lady said, "Not yet. Your business man named Xiao Wu is good. I will notify him if you have any questions."
Fu Song nodded, suddenly pointed to the door sign of the stationery store and asked, "This has been used for a long time, will I help you change it?
The new one looks festive, and the students are willing to come."
The boss lady was embarrassed: "It's better not to use it, this one can barely work."
“Our company pays for it.”
"Really? Why are you so embarrassed!"
"It's okay, just print the logo of our company."
After doing it, Fu Song first asked the boss about his preferences, then simply took out a pen and drew a rough style on the paper.
He ran to the advertising printing shop across the street and asked someone to design an electronic rendering to send it to the boss's wife, and asked her to give her advice.
I went through this twice and placed an order directly.
The owner of the advertising printing shop happened to have no business now, so he started working immediately. Two hours later, a large door sign was released.
The door sign is simple in style, with the four characters of Morning Star Stationery and its logo occupying most of the space of the door sign. It looks like a special store of Morning Star Stationery.
The more I looked at Fu Song, the more satisfied he was. I couldn't help but say, "It seems that the boss's preferences are the same as mine."
Gao Qiang beside him was speechless.
Does the boss lady have the same preference as you?
I have told you several times that the four words "Morning Star Stationery" are too big, and it has completely lost her "Tianming Stationery Store".
As a result, you agreed to change it, but you changed the characters of Morning Star Stationery bigger and bigger.
If it weren't for you to pay for the entire door sign, would you believe it or not?
Fu Song naturally didn't know that Gao Qiang was complaining in his heart. Of course, even if he knew, he wouldn't care.
When doing business, if you don’t even have this shame, you can still make a yarn.
It was already noon when the staff in the advertising printing shop were instructed to hang the door signs.
The boss's wife kept the meal enthusiastically, but Fu Song refused this time.
He pulled Gao Qiang to walk the street, found a restaurant to sit down and prepare to have a big meal.
I haven't been so tired for a long time, so I have to make up for it.
*
When Gao Tianming returned to the stationery store, he couldn't help but feel a little confused.
Am I going to the wrong place?
It took him a long time to come to his senses. It was indeed his own stationery store, but who changed the door sign for me?
He immediately asked his wife, and it hurt a little when he learned about the incident.
"Tianming Stationery Store" is his golden sign, but it ends up being gone.
He really wanted to change it, but the old door sign had been removed, so he had to buy a new one if he wanted to change it.
Moreover, a door sign is not cheap, and it can be exchanged for seven or eight hundred yuan!
How many transactions can I earn back?
Shaking his head, he gave up.
Just a door sign, just let everyone know that your store sells stationery.
But Gao Tianming couldn't help but complain: "Did you say that the boss of Chenxing be stupid?
If we sell his things for three years, we may not be able to cover this door sign."
The boss nodded, but fortunately she said a conscience: "I think that young man is very smart, and the follower next to him is really stupid!"
At this time, a noise broke out from the Eighty-Eighth Middle School, and the two of them quickly cheered up.
The students are coming out of school and their business is coming.
"Wow, boss, have you changed your door sign?"
"So beautiful. I should have thrown away my old broken stuff."
"Morning Star Stationery? Morning Stars, Morning Stars, early morning stars, have artistic conception."
“…”
A few students who were familiar with the stationery store greeted him with a smile, and of course, they rushed directly into the stationery store to choose things.
After writing, Gao Tianming also sold the homework books, compass ruler and rubber.
He smiled and said, "My store is also called Tianming Stationery Store. Have you seen that small line of characters?
Morningstar is a pen making factory. They helped to make this billboard, and they also advertise it."
"That's how this pen making factory is really good at doing business."
"sharp!"
“…”
To be continued...