312 Simple Ways to Brand Your Stationery(2/2)
"Wow, I found the Morning Star Pen, it's so beautiful."
"Huh? Really, I'll try it, it's very comfortable to write."
"Take one and try it. If it's OK, I'll buy it next time."
“…”
I don’t know if it’s the herd effect, but the Morning Star Pen on the exhibition stand was sold out soon.
A student immediately said, "Boss, do you still have a Morning Star Pen?"
Gao Tianming hurriedly said, "Yes, wait a moment, I'll go get it!"
Then he immediately said to his wife: "Call Xiao Wu immediately and ask him to send a batch of goods."
Gao Tianming, who has been operating a stationery store for more than ten years, has a very high sensitivity to business.
He immediately realized that the Morning Star Pen in the store was probably not enough to sell.
This is also the reason why he asked his wife to restock the goods in time.
Unlike other products that are short of one or two days, customers are willing to wait. All stationery stores have this thing, and customers will go to other stationery stores to buy it.
For example, there are three stationery stores near No. 88 Middle School, but he can only take the lead by taking advantage of the geographical advantage.
If the stock is out of stock, these students will only walk dozens of meters more and find the same product from other stores.
So now I don’t know the goods, but money.
Gao Tianming's wife also realized the seriousness of the problem. She immediately called and ordered Xiao Wu to come over quickly.
Twenty minutes later, Xiao Wu rushed into the stationery store with two boxes in his head full of sweat, and the Chenxing pen was just sold out.
Gao Tianming wiped his sweat and breathed a sigh of relief.
Then he looked at his wife: "I just said how long it will take for the Morning Star boss to earn back the money for the house number?"
Wife: "Three years!"
"Now if I take back my own words, as long as Morning Star's pen is fine, I won't be able to use it for a week!"
When Fu Song and Gao Qiang came back, they saw Xiao Wu who was chatting with Gao Tianming.
Seeing Gao Qiang, Xiao Wu quickly stood up straight: "Mr. Gao!"
Gao Qiang waved his hand: "It's okay, you're busy with yours, don't worry about me."
Xiao Wu was very excited: "Mr. Gao, good news!
Our pens sold very well today. I came here on an electric bike after hearing Sister Zhang’s phone call…”
After hearing Xiao Wu's passing, Gao Qiang turned his head to look at Fu Song, his face full of disbelief.
Fu Song smiled and said, "Now you understand how I can promote the Morningstar brand at the least cost?"
Gao Qiang nodded, turned to Xiao Wu and said, "You, now, immediately, immediately, change the door signs of all the stationery stores you are responsible for in the area."
Xiao Wu stood up again and said loudly: "Yes!"
*
Kobe Tezuki Steel Plant is not just a steel plant.
Because they are rich in pen tip steel, they also specially created a pen brand called "Bitela Gold".
Unexpectedly, this was originally just a careless move by Miyazaki Neji. As a result, Baili Latte was not only a best-seller in Japan, but also received high praise throughout Asia, especially in China.
Just talking about profitability, Baili Lai has now surpassed Kobe Tetsumijin Steel Factory and has become Miyazaki Neji's strongest money-making machine.
Sitting at the first place, he listened carefully to the work reports of the leaders of major regions.
"In Myanmar, Belle Gold sales increased by 18 percentage points."
"In Vietnam, Belle Pak sales increased by 16 percentage points."
"In the Bangguo region, Belle Pak sales increased by 24 percentage points."
“…”
Listening to the frequent good news, Miyazaki Neji nodded repeatedly.
"In China, Belle Gold's sales fell by 34 percentage points."
"What?" Miyazaki Neji suspected that he had heard it wrong. He looked at the person in charge of the Chinese area, "Do you say it again?"
The person in charge of the China area is Yuji Sato.
He hesitated: "In China, Belle Gold's sales fell... down 34 percentage points."
Bang!
Miyazaki Neji's face turned black: "Sato, what do you do for food? Why did China's sales decline so much?"
If it were other countries, even if sales of Kawaii were declining, Miyazaki Neji would not be so angry.
Because the population of other countries is not as large as that of Chinese people.
Selling pens is different from selling other goods. It is not about the economic development but about the population base.
Because even in a poor place, buying a pen is not a big problem.
Economically, Baanguo is indeed richer than China.
But no matter how rich you are, the Chinese people in the country cannot buy ten pens at once and throw nine out of them with one.
Yuji Sato was scolded and his face looked ugly: "Mr. Miyazaki, I can't do anything about it either!
Recently, a pen brand called Morningstar has appeared in China. With its exquisite design and excellent quality, it has occupied all the pen market in China.
Many students will most likely buy Morning Star Pens as soon as they enter the stationery store.”
Miyazaki Neji was stunned: "Wait, what did you say? When a student enters the stationery store, he will directly ask to buy a Morning Star Pen?"
Regarding his first money printing machine, Miyazaki Neji specially conducted a market survey.
He found that it is difficult to establish the concept of brand in the pen industry because it is mainly composed of students.
Students go to the stationery store to buy pens, which depends entirely on their feelings.
I just think that one looks good, so I choose which one.
To this end, Neji Miyazaki thought of a special solution, which was to put his own Baite Golden in the most conspicuous place on the booth.
Then find a way to design the shape so that it looks fashionable and trendy.
This is also the reason why Bailey Gold can beat other brands and win the championship in one fell swoop.
But now Sato Yuji told himself that the students who went to the stationery store suddenly began to recognize the brand.
This statement is as ridiculous as someone saying, "A tiger doesn't eat meat and eats grass instead."
Yuji Sato smiled bitterly: "This is true. If you don't believe it, you can go to the Chinese market in person."
“What’s the reason?”
"It's very simple. Morningstar Stationery has replaced all stationery shop owners with the words "Morningstar Stationery" for free."
As soon as these words were spoken, not only Miyazaki Niji, but also all the district leaders looked at each other.
Change the advertising sign?
What is this method?
The person in charge of Bangguo said: "If this is the case, we will follow their example and change the advertising signs for the stationery store?"
Yuji Sato shook his head: "It's too late. When Chenxing changed the advertising sign, he had signed an agreement with the stationery store owner.
After these door signs are hung up, they cannot be removed within one year."
"You..." The head of the Bangguo country was about to say that you would just wait for a year, but in the end he didn't say that.
Because this kind of thing is not to mention a year, even half a year, Morningstar’s brand has become deeply rooted in people’s hearts and cannot be changed even if it is wanted.
What's more, even if you wait for a year, are you sure the stationery store will really change to your brand?
Morningstar can completely renovate all advertising signs on the eleventh month.
I'll have to wait a year.
Everyone looked at Neji Miyazaki. In the current situation, only this boss could make the decision.
Miyazaki Nagaki sighed: "The other party asked him to advertise the door sign, and we compete with them in a misplaced manner."
The people in charge were stunned: "Displaced competition?"
"Yes, let's acquire it."
"Acquiring? Are you buying Morningstar?
The other party is in such a good development momentum now, so he probably won’t sell it, right?”
"Who said that he had acquired Morningstar? I'm talking about other pen making factories.
I want to buy all 90% of the pen making factories in China.
Chapter completed!