After saying so much, Chen Jianghai didn't want to hang Xu Tianhe anymore. He raised three fingers directly.

"I think there are three main aspects to build a good clothing brand."

This time, Xu Tianhe and Bai Mingcheng both became serious, and they all subconsciously sat upright, stared at him with a scrupulous attitude.

"First, that is, the positioning of this brand must be clear."

In order to make this clear, Chen Jianghai gave a brief example.

The management of a clothing company targets consumers between the ages of fourteen and twenty-eight.

Mainly students, large and medium-sized cities, love sports, advocate trends of trendy fashion and internationalization.

But the core consumer group who finally really buys their clothing is between the ages of eighteen and forty-five.

Most of them live in secondary cities, with middle incomes and don't worship trends too much.

In other words, the positioning of this clothing company on the consumer group was wrong at the beginning.

In this case, many of their products are actually unsold.

If you want to change this situation, you have to change the product or reposition the consumer group.

Regarding this, Xu Tian and the two nodded frequently.

Chen Jianghai's words are actually applicable to any company.

Seeing that there was no problem with the two, Chen Jianghai continued to talk.

“Second, you must pay attention to the brand story.

If you want to build a good brand, you must have a story and be able to tell stories."

Xu Tian and the two really don’t understand this.

Tell a story?

What story should I tell?

To them, this seemed a little far away from them.

In fact, brand stories are the best soft advertising. Brands without stories are mediocre brands.

This brand can only represent one logo and one symbol.

It is not difficult to find that internationally renowned clothing brands are not just selling names, but telling the legend behind their names.

Consumers will slowly accept their culture and understand the story behind their brand.

In this way, consumers will unconsciously feel the clothes they are wearing, as if they have enhanced the status of consumers and enhanced their confidence.

Chen Jianghai and the others laughed at what he said just now, and then said slowly: "Actually it's very simple, that is, you need to get enough publicity."

"This is the miracle brought by famous brands. Only consumers like to buy famous brands and wear famous brands."

"It is because the chicken will yell after laying an egg and will be promoted. Over time, in people's concept, there are only eggs and the duck eggs are forgotten."

"Our traditional Chinese wine fragrance is not afraid of deep ideas, and it is no longer feasible in today's fast-paced society."

“If you want to build a good brand, you must learn to promote it.

Otherwise, it will cause an embarrassing situation where the wine is fragrant and the alley is deep."

After hearing this, Xu Tian and the others also completely reacted.

Chen Jianghai said so much, but he was actually talking about publicity.

If a product is not promoted enough and cannot be recognized and recognized by consumers, it is difficult for it to develop.

Chen Jianghai's words can be said to have a lot of feelings for Xu Tianhe.

Even Bai Mingcheng, who was beside him, nodded frequently when he heard it.

Chen Jianghai's views also have great reference significance for him and are worth studying and thinking about.

Xu Tianhe figured out the first two points Chen Jianghai said and couldn't wait to ask: "Mr. Chen, what about the third point?"

Chen Jianghai replied with a smile: "The third point is to do a good job in personalized marketing, which can also be called customized marketing services."

After hearing this, Xu Tianhe didn't understand very much and subconsciously frowned.

"What does this mean?"

He couldn't help asking.

Chen Jianghai smiled slightly and explained patiently to him: "The Chairman of the American Consumer Association said this, and now he is entering the era of personalized consumption from the past."

"The president of Atlam also said that customized marketing is new today and will become a common phenomenon tomorrow."

"To give a simple example, the clothes consumers buy in the store are the same style and color, so they can only choose the one that is closest to their ideal product."

"In the era of personalized consumption, whoever can satisfy consumers and produce the products consumers want the most will have a place in this shopping mall with many brands."

At this time, Xu Tianhe's eyes were shining.

He has been in the clothing business for so many years and has struggled in this industry, but has actually seen many things.

Some of these things were like window paper, so he didn't realize it.

Now that he has listened to Chen Jianghai’s analysis, he has really made him realize, as if he is enlightened.

It turns out that it is not impossible to build your own brand.

He couldn't help but sigh in his heart. It turns out that listening to your words is better than reading for ten years!

No wonder Chen Jianghai was able to succeed. Such keen insight can be said to be based on analogy, which is something that ordinary people cannot have.

Chen Jianghai asked with a smile: "How is it?

Lao Xu, do you think it is possible now?"

"have!"

Xu Tianhe nodded heavily, his face full of excitement.

At this time, Xu Tianhe could be said to be full of confidence, as if he was ready to do something.

Not to mention anything else, as long as Chen Jianghai’s support is enough.

Chen Jianghai continued: "I have already said the method, it depends on your own."

"Mr. Chen, I'll go back and make a good plan."

Xu Tianhe quickly responded.

It is not something you say to want to create your own clothing brand.

If Xu Tianhe wants to do it, he must think carefully and plan everything in advance.

Chen Jianghai nodded and said to him with a smile: "There is no rush to do this. You don't have to worry about the funds. I'll lend it to you without interest."

Hearing such conditions, Xu Tianhe stood up happily.

"Mr. Chen, thank you so much, thank you so much!"

Xu Tianhe thanked him excitedly.

Chen Jianghai's promise solved his big problem.

Under such circumstances, if the clothing factory cannot be well maintained, Xu Tianhe can buy a piece of tofu and find a place where no one is killed.

Chen Jianghai waved his hand calmly and said, "We are members of the Xijiang Association, and it is appropriate to help each other."

Xu Tianhe knew that Chen Jianghai said this just to give him face.

It is said that they help each other, but in fact only Chen Jianghai can help him.

It is somewhat unrealistic if he wants to help Chen Jianghai.

With Qiuhai’s current scale, Xu Tianhe is not qualified to participate in Qiuhai’s operation.

Even helping Chen Jianghai waving flags and shouting, his size was not enough.

"Mr. Chen, I will report to you the basic situation of the members of the Xijiang Association!"

Xu Tianhe suppressed the excitement in his heart and said quickly.

Chen Jianghai stood up directly, waved his hand and said, "There is no need for this, let's go out and have a look."
Chapter completed!